A LOOK AT THE TRENDS AND THEMES THAT SHAPED

MONEY20/20 USA & MONEY20/20 EUROPE IN 2017

+A 2018 LOOK AHEAD

Money Disrupted

A research report by FleishmanHillard in partnership with Money20/20

There is no doubt that in just five years, Money20/20 has established itself as the world's premier payments and FinTech event - where experts gather to discuss and debate the latest industry trends, real world innovation, and predict the future of financial services.

This year's flagship event in Las Vegas saw over 11,000 attendees from more than 4,500 companies across 85 countries come together to explore key trends including the rise of cryptocurrencies, financial inclusion, augmented reality, biometrics and cyber security.

As communications advisors, we remain in awe of the global brand that Money20/20 has built, and the status quo it has disrupted, underpinned by the quality of the content produced and an unparalleled network of influence which spreads far and wide beyond the show itself. And we're thrilled to have played a tiny part in this.

We worked alongside the Money20/20 team to analyze the hot topics that drove conversation amongst mainstream and trade media, and online buzz led by the industry's foremost influencers across social channels throughout the course of this year's event, and cross compared America and Europe to uncover themes in the year ahead.

We've also taken a look at the brands that shaped the debate on-site, including Financial

Services leaders such as Visa and Mastercard, and tech giants Apple, Uber and Facebook. These were the five most mentioned brands, according to our analysis.

As we head into what is shaping to be a dynamic and super-charged 2018, what can we learn? What these brands held in common was the foresight to tap into the current news agenda to directly address the topics that aligned most closely with the interest of their key stakeholders - including customers, partners and investors.

What's more, they proved they were not afraid to boldly communicate their business strategy through a combination of well-timed company news, and sharing a strong point of view on the pertinent issues to grab media headlines and take over Twitter.

Apple's co-founder Steve Wozniak’s opening day commentary, proved the old adage that a counter-intuitive message still resonates when he revealed that he did not intend to immediately upgrade to an iPhone X and claimed his support for Bitcoin as an alternative to gold or the dollar, as well as his views on the growth of Artificial Intelligence.

If that wasn't enough excitement for one week in FinTech, we also saw the emergence of several groundbreaking industry collaborations combining the best of the on- and o�-line worlds

Forging The Future Of Money

to bring loyalty rewards to millions of brand advocates and new advancements in biometrics and payments.

This is indicative of a wider move across the industry to embrace new technologies in a way that will make a real di�erence to the way we spend, save and manage our money in future. However, this rapid change, emerging technologies and discerning consumers means that companies have more responsibility than ever before to be credible, transparent and authentic in their message and solutions for customers. They must define value in ways that matter to their target audiences.

The Financial Services Revolution led by FinTech is here to stay and FleishmanHillard is proud to represent some of the world’s most innovative brands on the market, including a number of the brands mentioned here. Contact us if you'd like to hear more.

Claudia Bate, Head of FinTech and Financial Services, FleishmanHillard Fishburn, UK

Emily Graham, Senior Vice President Financial Services and Corporate Reputation, FleishmanHillard, New York

Money20/20 USA AT A GLANCE

Social Impressions281 MM

Traditional Impressions

2.2 B

All bets were on at Money20/20 USA in Las Vegas. The most inventive and ambitious minds gathered to discuss the future of money, payments, technology and bright ideas.

Based on our analysis, the rapid pace of change, cryptocurrency hype and artificial intelligence dominated this year’s conference themes. Other top trending topics included the mystery and allure of blockchain, machine learning in payment solutions, biometric/iris authentication and how digital transactions are going mobile.

Big announcements from major players once again were synonymous with Money20/20, including: MasterCard and Qualcomm’s entry into augmented

Cryptocurrency, Bitcoin and Blockchain, Biometric Pay

Security, Artificial Intelligence and Nextgen

Payments

Hot Topics

Total Number of Prominent Articles

(Money20/20 mention in the headline or 3x body)

122

Total Number of Articles

1,161

reality; Overstock’s Initial Coin O�ering (ICO); Visa and Uber’s credit card partnership and “the Wizard of Woz” Steve Wozniak’s revelations about the iPhoneX, AI, bitcoin and blockchain.

Total Social Mentions

58,120

FleishmanHillard gained unique insight into the most hotly discussed trends at Money20/20 USA

OVERHEARD AT MONEY20/20 USA…

GO AI or

GO HOME

CRYPTOCURRENCY IS KING

AR = PAYMENT

OF THE FUTURE THE EYES

HAVE IT – BIOMETRIC

PAYMENTS ON THE RISE

Bitcoin Pioneer Says New Coin to Work on Many Blockchains

- BLOOMBERG

Overstock Reveals Plans for Equity Token Exchange and ICO

- BITCONE MAGAZINE

Apple co-founder Steve Wozniak: There's 'way too much hype' around

Elon Musk's Tesla- CNBC

Mastercard unveils AR shopping experience- BUSINESS INSIDER

Tezos leaders ask for patience over dispute on cybercurrency project

- REUTERS

What to Watch at This Year’s Money20/20 Conference

- BLOOMBERG TECHNOLOGY

Intel at Money20/20: Designing The Future Of Secure Cyber Transactions With

Hardware-based Security- DIGIT

Money20/20 day two: adoption of digital banking, omnichannel

payments and Star Wars- BOBSGUIDE

Blockchain and AI Take Center Stage at Money20/20

- COINTELEGRAPH

LOOKING TO2018…

MONEY20/20 TRENDS: A LOOK AT USA and EuropeA TALE OF TWO MONEY20/20s

Hot Topics Money20/20 USA Top Trending Brands USA Top Announcements USA

Hot Topics Money20/20 Europe Top Trending Brands Europe Top Announcements Europe

5 Machine Learning

4 RegTech

3 Biometrics

2 Blockchain

1 AI

5 Ripple

4 Starling Bank

3 Visa

2 Square

1 BBVA

5 Commerce1,153 MENTIONS

4 Banking2,315 MENTIONS

3 Bitcoin3,817 MENTIONS

2 Blockchain4,404 MENTIONS

1 Payments15,030 MENTIONS

5 Facebook122 MENTIONS

4 Uber239 MENTIONS

3 Visa545 MENTIONS

2 Mastercard1,087 MENTIONS

1 Apple2,263 MENTIONS

MONEY20/20 USA PREVIEWED THE TOP THEMES IN FINTECH AND FINSERVICES FOR THE YEAR AHEAD. COMPARED WITH MONEY20/20 EUROPE WHICH TOOK PLACE IN JUNE 2017, A VIVID PICTURE IS ON THE HORIZON

Bitcoin and Blockchain are winning the payments race – everyone else is a distant second as bitcoin and blockchain catches fire, in the year ahead bitcoin and blockchain will be further demystified and more powerful than ever.

Financial services will continue being radically disrupted by AI and blockchain – the dynamic duo is dominating the conversation and will continue to challenge companies to explore ways to best connect with customers and their needs.

A double down on payments safety – biometrics received a huge boost amid dangerous data breaches that rocked consumer trust and confidence – the year ahead is sure to bring more advancements as financial institutions fight for customer loyalty.

Too many choices creates loyalty paralysis – with so many products, solutions and companies vying for consumer payment market share, how does a customer decide what to do and how is loyalty created? The year ahead will be key to see if and how leaders in payments emerge.

5 Western Union unveils major digitalpayments platform

4 Rabobank to trade with blockchain

3 MasterCard AI protects Citi and Paysafe customers

2 Visa and Klarna partnership

1 IBM and seven European banks set up blockchain consortium

1Apple’s Steve Wozniakendorses bitcoin and touts AI4,467 MENTIONS

2Mastercard and partners show augmented reality shopping1,072 MENTIONS

Visa iris authenticationpayment technology3554 MENTIONS

4Uber and Visa launch credit card1,008 MENTIONS

MONEY20/20 USA SNAPSHOT

MONEY20/20 EUROPE SNAPSHOT

A research report by FleishmanHillard in partnership with Money20/20

Contacts:

Emily K. Graham SENIOR VICE PRESIDENT,

CORPORATE REPUTATION & FINANCIAL SERVICES, NEW YORK

212.453.2138

Claudia BateHEAD OF FINANCIAL SERVICES & FINTECH,

LONDON+44 (0) 208.618.2988