ENGAGE CUSTOMERS WITH SOCIAL MEDIA
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Transcript of ENGAGE CUSTOMERS WITH SOCIAL MEDIA
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ENGAGE CUSTOMERS WITH SOCIAL MEDIA
Josh Chiles – CEO Engaged!
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Engage CustomersWith Social Media
Today’s Engaging Agenda
Josh ChilesCEO Engaged!
www.StartEngaging.com
• Who is Josh Chiles
• Start Engaging on Facebook – Statuses
• Start Engaging on Facebook – Photos
• Increase ”Likes” – Facebook Advertising
• Increase “Likes” – Landing Pages
• Creating Content for YouTube
• Start Engaging on Twitter
• Start Engaging on Your Blog
• Start Engaging with QR Codes
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Engage CustomersWith Social Media
Who Is Josh Chiles
• Passionate about the Marine Industry
• Worked at Prince William Marine Sales
• Started using social media at PWM
• Founded Engaged! to help businesses
• Writes blog posts for Boating Industry
• Teaches social media classes for the NMMA
• Has just created the most powerful social media
management dashboard for business
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Facebookby Posting Status Updates
• Don’t automate Twitter updates to your
Facebook page. They are different platforms, so
treat them differently.
• Reply to users’ comments and ”likes” on your
statuses. The more engagement, the more likely
your post will make it to your community
members’ News Feed.
• Ask a hypothetical question. (Example: ”A family
that boats together, ___ together.”)
• Share information about your company: news
coverage, job openings, promotions, and
milestones.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 8: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/8.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 9: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/9.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 10: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/10.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 11: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/11.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 12: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/12.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 13: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/13.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 15: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/15.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 16: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/16.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
• Post a mystery photo – have people guess who
the mystery person is, what the secret object is,
or what the location is in the comments.
• Post a photo and ask for a caption.
• Share pictures from a local meet-up, event,
cruise or boat show.
• Post pictures from a conference. MDCE
• Post pictures of your inventory. Use the captions
for descriptions.
• Use the top photo strip of your Facebook page
in a creative way.
Josh ChilesCEO Engaged!
www.StartEngaging.com
![Page 17: ENGAGE CUSTOMERS WITH SOCIAL MEDIA](https://reader034.fdocuments.net/reader034/viewer/2022042703/56816858550346895dde847f/html5/thumbnails/17.jpg)
Engage CustomersWith Social Media
Start Engaging on Facebookwith Photos
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
• The most targeted form of advertising
• Connect with over 750 million potential
customers or keep it super local
• Choose your audience by location, age, sex,
collage, likes and interests
• Ads use both text and image
• Promote your Facebook Page, website or event
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Increase Facebook “Likes”Facebook Advertising
• Set a daily budget you’re comfortable with
• Test different ads to see which works best
• Choose to pay only when people click (CPC) or
see your ad (CPM)Josh Chiles
CEO Engaged!
www.StartEngaging.com
What is the most important part of your Facebook ad?
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Engage CustomersWith Social Media
Your Landing Page!
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Increase Facebook “Likes”Landing Pages
• Don’t let your first time visitors land on your wall.
Welcome them & ask for a ”like”
• Use a reveal tab (Must ”Like” your page before
gaining access)
• Different landing tab ideas…
– Welcome
– Sweepstakes / Contest
– Shopping Cart
– Deals / Exclusive Offers
– Photo Showcase
– Document Download (Winterization form)
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Creating Content for YouTube
• Keep it simple and short – under 2 minutes
• Use video or create a slideshow
• Content ideas…
– New, used and brokerage inventory walk around
and features
– Events and boat shows (set-up, during and after)
– How-to’s(start-up and shut-down guide, navigating
your boat, changing your oil)
– Using pulp culture, create a spoof (Parks Marina
used the highly popular Super Bowl ad “The
Force” with mini Darth Vader to create a spoof for
Cobalt Boats)
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Benefits of Using Twitter
• Participating in Industry Conversations. Dealers,
manufactures and consumers can be in the same
conversation.
• Building Brand Awareness
• Reach out and engage with your target audience.
• Online Reputation Management
• Promote your blog, newsletter and events.
• Gaining Valuable Feedback
• SEO Boost - driving traffic to your website
• Real time information
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Twitter
• Don’t automate Facebook updates to your
Twitter account. They are different platforms, so
treat them differently.
• Share, share, and share some more. People
like to have their content shared. But make sure
it’s relevant.
• Share your newsletters, blog posts videos and
pictures.
• Monitor for mentions, retweets and hashtags
(#MDCE)
• Live Tweet from events using a hashtag
• Use keyword searches and Twitter lists to find
great content.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on Twitter
Josh ChilesCEO Engaged!
www.StartEngaging.com
Make sure pictures you upload or share are relevant as they are displayed on your profile.
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Engage CustomersWith Social Media
Benefits of Blogging
• Nearly every customer who walks into your
business has already seen your social media
profiles and website.
• Blogging helps generate organic (free) search
results.
• Blogging helps attract inbound links back to
your website which increases your Search
Engine Optimization (SEO).
• Blogging positions yourself as the local industry
leader and builds credibility.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engaging on your Blog
• Use Tumblr or Wordpress as your blogging
platform (free to set-up).
• Make sure your blog matches the theme of your
website (branded).
• Creating content?? – what are the 5 most
popular questions your customers ask? Now
you have your first 5 blog posts.
• Create tags for each blog post. Tags are topics
from your post (ex. Boat brand, dealership
name, city, wakeboarding) Tags help people
discover your content.
• Monitor for comments and interact.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Benefits of Using QR Codes
• QR Codes can be read anytime, anywhere with
mobile phones.
• QR Codes are easily shared from mobile phone
to mobile phone and build community.
• QR Codes bridge the gap between offline and
online media.
• QR Codes provide a clear call to action.
• QR Codes contribute to your SEO.
• QR Codes allow you to measure offline
performance.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Start Engagingwith QR Codes
• Create QR Codes to link to inventory on your
website. Place this on stock cards.
• Create QR Codes to link to the manufactures
YouTube video of new inventory. Place this on
the boat.
• Create QR Codes to link to your social media
profiles. Add to business cards and fliers.
• Create QR Codes to link to how-to videos on
YouTube. Add a QR Code near the helm so
when a customer scans it, it links to your start-
up/shut-down YouTube video guide.
Josh ChilesCEO Engaged!
www.StartEngaging.com
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Engage CustomersWith Social Media
Josh ChilesCEO Engaged!
www.StartEngaging.com
Thank you ;)
If you have any questions, please feel free to contact me.
Email: [email protected]: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.com