Engage! Creating a Meaningful Security Awareness Program
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Transcript of Engage! Creating a Meaningful Security Awareness Program
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Engage! Creating a Meaningful Security Awareness Program
Ben Woelk Rochester Institute of Technology
Cherry Delaney Purdue University
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Introductions
Speakers
Seminar Participants
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Seminar OverviewA. Planning
B. Integrating Formalized Training
C.Implementation Workshop
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Marketing communications are foundational to increasing your department’s reach and energizing your fan base.
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COMMUNICATIONS PLANNING
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Why plan?
• Systematic approach
• Repeatable
• Set and achieve goals
• Be proactive
• Be strategy driven, not event driven
• Strategic plan drives marketing/communications plan
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Components of a Plan
• Audience analysis
• Key messages
• Communications channels
• Calendar of promotions
• Develop relationships
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Audience Analysis
Who are your audiences? How do they communicate now?
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Key Messages
• What you’ll communicate– Value proposition– Vectors of differentiation
• Why should they care about your community?
• How you’ll communicate Use credible sources Keep your messages
short and simple
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Communications Channels
• What’s the best vehicle?
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When to Deliver the Message
Timing is important Leverage opportunities Reuse content Calendar of promotions
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Key Relationships
• Build relationships
• Establish partnerships
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Implement the Plan
• Get feedback
• Follow calendar of communications, but don’t miss opportunities.
• Develop processes
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Evaluate and Make Mid-Course Corrections
• You will make mistakes
• Don’t be afraid to make a change
• Did it make a difference?• Ways to evaluate
– Surveys– Analytics
From austinevan
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Integrating Social Media:
Which channels and for what purposes FacebookGoogle+TwitterBlogs
Social media plugins??
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Integrating Social Media
Administrative requirements for using social media
–Policies?»Branding?
–Automation–Dashboards
»HootSuite»Tweetdeck
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• Characteristics– Timeline– Need admin– How to get followers
• Decisions– Page or Group?
• Examples
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• Characteristics
• Decisions
• Examples
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Blog
• Characteristics
• Decisions
• Examples
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Google+
• Characteristics
• Decisions
• Examples
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Other options
• FourSquare
• Pintrest?
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Managing Social Media
• Dashboards– Tweetdeck– HootSuite– “Auto-tweets”
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INTEGRATING FORMALIZED TRAINING
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Integrating Formalized Training
• Analysis: Is the performance problem a training problem?
• How will implementing training positively impact a business need or goal?
• What must the learners be able to do in order to ensure the required change in performance?
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Basic Design Principles
http://www.nwlink.com/~donclark/hrd/learning_environment_framework.html
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Assessment
• Determine where is the gap in knowledge• What is the goal of the training
– Who is the audience– What needs to be taught/learned– Who needs to be at the table discussing the training
– Important to schedule the training time for employees
– Audience analysis – what are the preferred learning styles of the students
– How will instruction occur? Instructor led- where/when? Online tutorials – where will you host/manage/record?
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Course Objectives
• What key things need to be taught?• Will there be pre-instructional activities? What are
they?• How many sessions will you need to present the
material? How will you chunk the material?• When will the training occur – daytime, nighttime,
on their “own” time?
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Design Instruction
• Instructor led• Tutorial – online style• Distance learning – combination of the above
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Instructional Material Development• If instructor led training – will you use PowerPoint, media, duct
tape, computer cards?• If online? what tools to use - Captivate, InDesign, PowerPoint,
YouTube?• Text materials - what is most important- make it concise, easy
to read, clear to understand - think about how easy updating it will be, who will own the materials?
• Will you need to use a subject matter expert to define content and evaluate structure of learning?
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Development
• What activities will best bring about the required performance?– How do you engage the students?– What will transfer the learning best to the students in
the most efficient manner?
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Implementation• It is best to pilot the training to make sure it flows,
is clear and tested for effectiveness. See what works, what doesn’t. Make changes and test again.
• Schedule the implementation with key stake holders – good training, bad timing, not so effective
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Evaluation• How will you evaluate the success of the
training?• How do you test the transfer of knowledge as a
result of training? • Test students or make them perform specific
actions?
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Five Main Purposes of Evaluation1. Feedback- linking learning outcomes to objectives – providing quality
control
2. Control – consider organizational culture and most effective means to transfer information
3. Research – determine relationship between training and transfer of training to the job
4. Intervention- the results of the evaluation influence the context in which it is occurring
5. Power Games – manipulating evaluative data for organizational politics.
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Managing the Training
• Who updates it, schedules it, registers folks or makes sure they completed training if online?
• Do you have an Learning Management System? How will you integrate your training into it?
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Integrating Video
•Topics – event driven, seasonally driven•Costs - $3000 - $4000 for professional product•Resources needed – iPhone has video, video cameras widely owned
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Integrating Video continued
• Branding – keep the professional image of the university/department
• Timeline – plan in advance
• Creative control – micro manage or give creative license to artists
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Educause Video/Poster Winners
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Educause Video/Poster Winners
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Educause Video/Poster Winners
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Educause video winners
http://www.youtube.com/watch?v=XrIPZi4fnRc&list=PLCD6AD23B84CAC75A&index=1&feature=plpp_video
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http://security.rit.edu/dsd/awareness.html
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http://www.purdue.edu/securepurdue/
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http://www.baylor.edu/its/index.php?id=39967
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https://wiki.internet2.edu/confluence/display/itsg2/Cybersecurity+Awareness+Resource+Libraryhttps://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Quick+Start+Guidehttps://wiki.internet2.edu/confluence/display/itsg2/Security+Awareness+Detailed+Instruction+Manualhttp://www.educause.edu/SecurityVideoContest
Resources
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Resources continued
• https://wiki.internet2.edu/confluence/display/itsg2/Model+IT+Security+Training+Materials
• https://wiki.internet2.edu/confluence/display/itsg2/Organizing+Your+Campus+IT+Security+Website