Engage and retain users in the mobile world

Matteo Bonifazi

ROME 18-19 MARCH 2016

Who I am?

+Matteo Bonifazi

Android Google Developer Expert

Member of GDG Rome

@mbonifazi

matteobonifazi[at]gmail[dot]com

Do you need any Android book?

Sviluppare applicazioni per Android in sette giorni

AndroidProgrammazione Avanzata

Contents

● Goat Checker story

● User acquisition

● App Invites

● App usage

● App Indexing API

Goat Checker story

For a great app, all we need is a great idea!!!

Where can we find a good idea?

Goat Checker story

Goat Checker storyWhat is the best scored Android question?

http://developer.android.com/reference/android/os/UserManager.html

Goat Checker story

THE IDEA

Understand if Android user is a

goat or not

After the idea, let’s start programming

Goat Checker story

Goat Checker story

Nobody cares to know if he/she is

a goat or not

Goat Checker story

User acquisition

How people become aware about an app?

32% family, friends and collegues

13% TV

17% search engines 14% company website

24% app store

stats from https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf

Implement invitation from scratch

App Invites

App Invites

App Invites from Google

● App content sharing

● Personalized onboarding flows

● Compatible for both Android & iOS

● Sharing & installation stats are fully

integrated with Google Analytics

App Invites

App Invites widget makes easy for your users to send invites

App Invites

Send actionable cards with Install button

App Invites

Personalized onboard flows to offer discount offer or content

App Invites

App Invites

classpath 'com.google.gms:google-services:2.0.0-alpha5'

apply plugin: 'com.google.gms.google-services

<meta-data

android:name="com.google.android.gms.version"

android:value="@integer/google_play_services_version" />

AndroidManifest.xml

build.gradle

compile 'com.google.android.gms:play-services-appinvite:8.4.0'

project configuration

https://developers.google.com/mobile/add?platform=android&cntapi=appinvite

google-services.json

App Invites

public void sendInvite() {

Intent intent = new AppInviteInvitation.IntentBuilder(getString(R.string.invitation_title)

.setMessage(getString(R.string.invitation_message)) .setDeepLink(Uri.parse(getString(R.string.invitation_deep_link))) .setCustomImage(Uri.parse(getString(R.string.invitation_custom_image)))

.setCallToActionText(getString(R.string.invitation_cta)).build();

startActivityForResult(intent, REQUEST_INVITE);

}

mClient = new GoogleApiClient.Builder(this).addApi(AppInvite.API).build();

App Invites

Intent intent = new AppInviteInvitation.IntentBuilder(getString(R.string.invitation_title))

...

.setOtherPlatformsTargetApplication(

AppInviteInvitation.IntentBuilder.PlatformMode.PROJECT_PLATFORM_IOS,

getString(R.string.ios_app_client_id))

...

.build();

App Invites

@Override

protected void onActivityResult(int requestCode, int resultCode, Intent data) {

if (requestCode == REQUEST_INVITE && resultCode == RESULT_OK ) {

String[] ids = AppInviteInvitation.getInvitationIds(resultCode,data);

Log.d(TAG, getString(R.string.sent_invitations_fmt, ids.length));

}

}

App Invites

boolean autoLaunchDeepLink = true;

AppInvite.AppInviteApi.getInvitation(mGoogleApiClient, this, autoLaunchDeepLink)

.setResultCallback(new ResultCallback<AppInviteInvitationResult>(){

@Override

public void onResult(AppInviteInvitationResult result) {

Log.d(TAG, "getInvitation:onResult:+result.getStatus());

}});

Let’s start integrating App Invites

Goat Checker story

Goat Checker story

Number of downloads

Goat Checker story

App usage is still flat

Average app user has 36 apps installed

App usage

App usage

26% of installed smartphone apps are

used daily.

1 in 4 apps are never used.

Most installed apps are not used often

App usage

38% of app users are likely to download an app when it’s required to complete a

purchase, half of which would uninstall it after purchase is complete.

Consumers often abandon apps immediately after a download.

App Indexing

App Indexing

Engage your users with install buttons for your app in the Google search result

App Indexing

Re-engage users through Google Search App autocompletions

App Indexing

<activity

android:name=".GoatActivity">

<intent-filter>

<action android:name="android.intent.action.VIEW" />

<category android:name="android.intent.category.DEFAULT" />

<category android:name="android.intent.category.BROWSABLE" />

<data

android:host="goatchecker.webs.com/"

android:scheme="http" />

</intent-filter>

</activity>

App Indexing

protected void onNewIntent(Intent intent) {

String action = intent.getAction();

String data = intent.getDataString();

if (Intent.ACTION_VIEW.equals(action) && data != null) {

String productId = data.substring(data.lastIndexOf("/") + 1);

Uri contentUri = GoatChecker.CONTENT_URI.buildUpon()

.appendPath(productId).build();

//Handle content

}

}

App Indexing

android-app://dekra.goatchecker/http/goatchecker.webs.com

Protocol Package ID PathScheme

App Indexing Markup

App Indexing

<link rel=“alternate”

href=“android-app://dekra.goatchecker/http/goatchecker.webs.com” />

Approve request on Webmaster Tools - https://www.google.com/webmasters/tools

<html><head> ... <link rel="alternate" href="android-app://dekra.goatchecker/http/goatchecker.webs.com" /> ...</head><body> … </body>

In the web page

App Indexing

compile 'com.google.android.gms:play-services-appindexing:8.4.0'

build.gradle

Uri APP_URI = Uri.parse("android-app://dekra.goatchecker/http/goatchecker.webs.com");

Uri WEB_URL = Uri.parse("http://goatchecker.webs.com/");

URI definition

mClient = new GoogleApiClient.Builder(this).addApi(AppIndex.API).build();

Google Client

App Indexing

mUrl = "http://goatchecker.webs.com/";

mTitle = "Are you a goat?";

public Action getAction() {

Thing object = new Thing.Builder()

.setName(mTitle).setUrl(mUrl).build();

return new Action.Builder(Action.TYPE_VIEW).setObject(object)

.setActionStatus(Action.STATUS_TYPE_COMPLETED).build();

}

App Indexing

@Override

public void onStart() {

super.onStart();

mClient.connect();

AppIndex.AppIndexApi.start(mClient, getAction());

}

@Override

public void onStop() {

AppIndex.AppIndexApi.end(mClient, getAction());

mClient.disconnect();

super.onStop();

}

App Indexing

App Indexing example https://developers.google.com/app-indexing/partners/case-studies

iOS

App Invites● https://developers.google.com/app-invites/ios/guides/start

App Indexing - from iOS 9● https://developers.google.com/app-indexing/ios/app

● https://developer.apple.com/library/ios/documentation/General/Conceptual/AppSearch/

iOS Search API - from iOS 9

Questions?

Thanks!

ROME 18-19 MARCH 2016

+Matteo Bonifazi - @mbonifazi

matteobonifazi[at]gmail[dot]com

http://androidinsettegiorni.wordpress.comAll pictures belong to their respective authors

Discover today if you are a goat