FOUNDATION IN NATURAL AND BUILT ENVIRONMENTSCHOOL OF ARCHITECTURE AND DESIGN

ENGLISH PRESENTATIONBUSINESS COMPARISONS

NAME ID

ADIBAH AWANG 316318

HAFIZI SIDRATUL 315470

FARAH AKMAL 315884

GHADA RASHAD 315601

NADINE NASHARUDDIN 316183

ART BUSINESS

COMPARISONS

GALLERY

PENANGMALAY

ASSOCIATIONARTIST

ART HOUSEGALLERY

VS

ART HOUSE

GALLERY

HISTORY

STARTED BY LEONARD YIU’S FATHER, MR YIU HONG. CONTINUED HIS LEGACY BECAUSE OF HIS

APPRECIATION TOWARDS ART. ART

HOUSE IS THE OLDEST EXISTING PRIVATE GALLERY IN MALAYSIA.

ART HOUSE

GALLERY

CENTRAL MARKET

KL44 YEARS

OWNEDBYLEONARD

YIU

ARTWORKSFROMALLOVERTHEWORLD

PENANGMALAYASSO

CI-ARTIST

ATION

HISTORY

THE GALLERY WAS ONCE A SCHOOL CALLED DUNAM PILLAY, THAT TAUGHT QURANIC LESSONS AS

WELL AS MALAY, ARABIC, MALABAR, TAMIL, HINDI AND ENGLISH. IT

WAS THEN CONVERTED INTO A BURIAL PLACE FOR THE FAMILY OF KAPITAN KELING II, NOORDIN

MERICAN- AFTER HIS MOTHER PASSED AWAY AND BURIED THERE. HE HIMSELF DIED IN 1980 AND WAS BURIED THERE. IT WAS

JUST RECENTLY RESTORED INTO A GALLERY FOR THE MALAY ARTISTS ASSOCIATION AND WAS NAMED AS THE PENANG

MALAY ARTIST ASSOCIATION ART GALLERY. HOWEVER, THE ASSOCIATION WAS DEREGISTERED IN 2010. THE GALLERY IS STILL RUNNING NOW, AS THE ARTISTS THAT OWN

IT NOW ARE TRYING HARD TO REVIVE IT AND RESTORING

THE APPRECIATION TOWARDS ART IN SOCIETY TODAY.

THE BUSINESS WAS STARTED TO HELP MALAY ARTISTS TO EXCEL IN THE ART INDUSTRY

AS WELL AS EDUCATING SOCIETY TO APPRECIATE ART. SINCE THE ASSOCIATION WAS DEREGISTERED IN 2010, AND THE RISE OF NEW MODERN AND CONTEMPORARY ART GALLERIES, THE POPULARITY OF THE GALLERY HAS DECREASED.

ARTISTPENANGMALAYASSO

CI-ATION

LEBUHCHULIAPENANG

15 YEARS

OWNEDBYABD RASHID

RAZAK ARTWORKS

DISPLAYLOCAL

ARTIST

STRENGTHS

STRATEGIC LOCATION

çAHG TAKE ORDERS FOR

CUSTOMISATION

1

2

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NO MANAGEMENT OR FINANCIAL ISSUES

HAS LARGE COLLECTION OF ARTWORKS

1

2

WEAKNESSES

çAHG

12

3

THE PRESENCE OF CHEAPER ARTWORKSIN PASAR SENI.

THE LACK OF APPRECIATION TOWARDS NATIVE ART IN MALAYSIAN SOCIETY

THE LOCATION OF THE GALLERY – 2ND FLOOR, UNNOTICEABLE

çPMAA

12

3

THE PRESENCE OF STREET ARTS THAT ARE RAPIDLY GROWING ON THE STREETS. PEOPLE NO LONGER BOTHER TO ENTER GALLERIES JUST TO SEE ARTWORKS BECAUSE THEY ALREADY HAVE ACCESS EVERYWHERE.

THE CURRENT STATE OF THE BUSINESS ITSELF. THE GALLERY HAS A VERY TRADITIONAL FEEL TO IT. THE BUILDING ITSELF, THE INTERIOR, AND THE ARRANGEMENT OF THE ART PIECES ARE DULL AND NOT EYE-CATCHING.

THE GALLERY ITSELF ALSO DOES NOT HAVE AN OFFICIAL WEBSITE WHICH MAKES IT HARD FOR PEOPLE TO KEEP UP WITH IT.

MARKETINGSTRATEGIES

MARKETING STRATEGIES

çAHG

çPMAA

12

3

12

4WEBSITES FLYERS

BROCHUREFEATURED IN MAGAZINES

BROCHURE

PAMPHLETS

COMPETITORS

çAHG

COMPETITORS

çPMAA

CHINA HOUSE

ANNEXE GALLERYSMALL GALLERIESIN PASAR SENI

TAKSU GALLERY

12

3

1

RECOMMENDATION

CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE PEOPLE MORE ABOUT NATIVE ART (COMPETITIONS, ETC)1

çAHG

RECOMMENDATION

RECOMMENDATION

CREATE A PROPER WEBSITE SO PEOPLE CAN ACCESS TO MORE INFORMATION AND UPDATES ABOUT THE GALLERY1

2IMPROVE THE CONDITION OF THE BUILDING

TO BE MORE ATTRACTIVE TO CUSTOMERS

3CARRY OUT ACTIVITIES TO ATTRACT/EDUCATE MORE PEOPLE ABOUT TRADITIONAL ART

çPMAA

THE END

REFERENCES 1.Penang Monthly. (2012, March 2). Penang-A Home for Malay Artists. Retrieved  From the Penang Monthly website: http://penangmonthly.com/penang-a-home-for-malay-artists/  2.Penang Travel Tips. (2008, July 11). Penang Malay Association (PEMENANG). Retrieved from the Penang Travel Tips website:http://www.penang-traveltips.com/penang-malay-association_pemenang.htm 3.About Us, Art House Gallery. Retrieved June 1, 2014, from http://ahg.com.my/about-us/