Eng project 2 presentation
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Transcript of Eng project 2 presentation
![Page 1: Eng project 2 presentation](https://reader030.fdocuments.net/reader030/viewer/2022033104/55d1da7bbb61eb54328b45f2/html5/thumbnails/1.jpg)
Khoo Zer Kai Joel Ling Chyi Jer Alan Chung Jia Zen Miaw Yan Chie Zoe Low Li Mien Muhammad Sheikh Irfaan Yadun Kodaruth Humairaa
0320500032051103214870319930031944403193530319356
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What’s A Bakery? How do they come from?
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The history of bakery● Been around for thousand of years● Developed during the Roman empire.● About 300 BC ago. ● Bakery was introduced as respectable
profession in Roman● Began preparing at home using mills to
grind grains to make flour.● First bakers’ guild was introduced in
168BC.● The first bakery an open-air bakery was
open in Paris.
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Brief Description for Two BusinessAroma bakery and Freemori bakery
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Aroma bakery
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Location: F-0-3 Plaza Damas, Jalan Sri Hartamas, Damansara, Petaling Jaya, Selangor 50480
Operating Hours: 7am - 7pm daily except for Sunday and public holidays.
Number of branches: None
Main services: Authentic bread
Peak Hours: Morning and midday.
Number of Employees: 4 (including the founder)
Recent development: None
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About Aroma Bakery
- Founded by William Ng, - Established at 2003. - 4 bakers including himself.- Traditional bakery.- Investment cost around RM 200,000. - No branches.- Provide services for special occasions.- The types of bread, which they produced are referred as artisan bread.- Bread Aroma Bakery is a very friendly based bakery.
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Products sold by Bread Aroma Bakery:
Bread● Pita● White bread● Brown bread● Flat bread● Whole grain bread● Focaccia● Ciabatta● Rustic● Wholemeal Loaf● White Roll
● Baguette● Wholemeal bun
● Ciabatta with Pesto Sauce
● Seven Grain● Wholemeal
sunflower seed● Seedy Square● Rye Bread● Whole Wheat
Potato Bread● Red Bean● Kaya Bun
The Bakery has a wide variety of types, shapes, sizes, and textures of breads.
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Pastries
● ’Pain au chocolat’
● Pain au raisins● Plain Croissant● Croissant with ham● Croissant with
cheese● Curry puff(other puff
pastry)● Danish pastry● Éclair● Macarons
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● Banana tart● Cheese Danish● Custard Raisin Braided● Custard and Cheese● Croissant
Pizza
● Wrap Pizza
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Speciality of Aroma Bakery
- Specialized in traditional and handmade types of bread baked with locally milled flour.
- They also have other specialties, which are the French based products like the ‘pain au chocolat’.
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Freemori bakery
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Current location: 3A, Jalan Ragum 15/17, 40200 Shah Alam, Selangor
Operating Hour: 6 am - 11 pm / 7 am - 10.30 pm (it was just re-opened)
Number of branches: 9
Number of employees: Nearly 3000 (including Factory)
Main services: Service line (The way on how the employee treat customers)
Peak Hour: Lunch time and work time from 4 p.m. to 6 p.m.
Recent development: Launch new products and play music themes for every season (Summer, Fall, Spring and Winter)
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About Freemori
- Founded by Mr. K.K. Tan in 2002.- It has it’s own concept where they will treat customers as premium
customers.- They will serve the customer instead of letting customer serve themselves.- Their products were made with fresh ingredients as well as no preservations.- This will make their products last for one day for breads and two days for
cakes only.- The definition of Freemori is to infuse creativity, imagination and vitality within
the food culture.
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- They were aimed for sharing with their customers through meaningful interactions in a fun way.
- Their mission was to become the leader of boutique bakery chain by internal expansion and external franchising program.
- Freemori also came out with seasonal products which they will come out with new products on every festival or parent’s day.
In Freemori bakery: it feels like a restaurant instead of bakery
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Products sold by Freemori
Soft Bread
● Custard Bun● Hammy Chicken Floss● Seaweed Chicken Floss● Bun Family● Deluxe Bun● Black Beauty● Crispy Vienna● Russian Bread● Parmesan Bread● Magic White (Sesame)● Cheese Bun● Marble (Milk)● Caterpillar● Polo Bun● Butter Bun
European Bread
● Flaxseed Cranberry● Grain & Fruit● Cheese Lover● Formosa Longan● Formosa Lychee● California Bread● Chocolate Poppy Seed
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Danish
● Canary● Bombyx● Crown● Mambo● Apple Danish● Hammershus● Raisin Milk Danish● Mille Danish● Almond Raisin Danish● Danish Pastry
Loaf
● Panda Loaf (8 slices)● Cheesy Loaf● Chicken Floss Loaf● Sesame Loaf● Wheat Loaf● Milk Loaf (4 slices)
Sliced Cake
● Hokkaido Cake● Classic Cheese Cake● Mango Mousse● Sesame Swiss Roll● Music Box● Sweetie
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Pastry
● Cheesy Chess● Triplets● Coffee Cream Puff● Cannelés Bordelais● Juliet (Orange)
Cookies
● Matcha Red Bean Cookies● Curry Spice Cookies● Cranberry Cookies● Thumbelina (Sesame)● Almond Shortbread● Pumpkin & Sweet Potato
Cookies● Chocolate Almond Cookies● Matcha Cookies
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Speciality of Freemori bakery
Products TreatmentSoft Bread Service Line (Customer treat by employers)
European Bread
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Similarities & Differences
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Similarities
Freemori Bakery Aroma Bakery
Type of Food Pastries, Loaves etc.
Nature of Business Monopolistic Competitive Market
Hygiene Level Clean and Neat
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DifferencesDifferences between Aroma Bakery and Freemori bakery
Freemori Bakery Aroma Bakery
Established 15 years 12 years
Building Type Common Bakery Atmosphere
Restaurant + Bakery Style
Operating Style Traditional Modern
Number of Employees 3000+ 4
Type of Bread Commonly found Rare and Special
Price After GST Not Affected Affected
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Competitors
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Aroma bakery
1. Tray Café (400m)● Cakes, scones and pies that were freshly
made everyday.● 3 founders within this café.
2. Pastryville (500m)● Attractive modern design.● It has 50 branches.● More choices in their products.
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Freemori Bakery
1. King’s Confectionery (1.2km)● Wider options in their variety of products.● Has a longer history of 42 years.● Keep challenging themselves to develop new
products● Has 80 retail stores established around Malaysia.
2. Fidi Bakery (7.2km)● Famous in their pastry● Has reasonable prices● Located on a strategic place
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Weaknesses and Recommendations
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Freemori bakery
Closed on public holidays
Should open so more customers would come
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Difficult to locate (remote)
Should have a franchise in a more strategic place.
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Bread recipe still new
Have a few traditional recipes.
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Aroma Bakery
Promote more on social network and update more
Lack of advertising
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Lack of Manpower
Established enough to have more employees
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Location and No Branches
Open branches to improve business
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Conclusion
● Freemori is more successful
● Constantly exploring and inventing new recipes and ideas, like how they allow people to have eat there
● Environment is more than a bakery
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Chandy, A.M. (2015, April 14). Eating out for under RM30: Rubberduck. StarOnline. [newspaper article retrieved from internet]. Retrieved from http://www.thestar.com.my/Lifestyle/Food/Eating-Out/2015/04/14/Eating-out-for-under-RM30-Rubberduck/
Fidi Bakery. (n.d.). Retrieved June 13, 2015, from https://foursquare.com/v/fidi-bakery/4f86d170e4b0bd6fe0b9d2b2
Freemori. (2013). breads | freemori online. [webpage]. Retrieved from http://freemori.com.my/breads/
kampungboycitygal. (2014). Tray Cafe, Plaza Damas. [web article] Retrieved from http://www.hungrygowhere.my/dining-guide/tried-and-tested/tray-caf-plaza-damas-*aid-aa513101/
King's - About Us. (n.d.). Retrieved June 13, 2015, from http://kings.com.my/about.html
Pastryville. (n.d.) About us. [webpage] Retrieved from http://www.pastryville.net/about_us.php
References
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Sean. (2015, February 16). Rubberduck @ Plaza Damas, Sri Hartamas (literally). [Blog post]. Retrieved from http://eatdrinkkl.blogspot.com/2015/02/rubberduck-plaza-damas-sri-hartamas.html
Tray Cafe. (n.d.). Enter Tray Cafe! - Home - Tray Cafe KL. [webpage] Retrieved from http://www.traycafekl.com/home/?site=home
TripAdvisor. (2015). “Great cakes and sandwiches” Review of Tray Cafe. [webpage]. Retrieved from http://www.tripadvisor.com.my/ShowUserReviews-g298570-d4067131-r279920033-Tray_Cafe-Kuala_Lumpur_Wilayah_Persekutuan.html#review279920033
Zhi, W. (2014). Pastryville. [web article]. Retrieved from http://www.hungrygowhere.my/dining-guide/best-of-malaysia/pastryville-*aid-0d543101/