ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing...
Transcript of ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing...
![Page 1: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/1.jpg)
ENG 302
Business WritingCurriculum Redesign
Presented at
ASU Composition Conference
February 25, 2017
![Page 2: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/2.jpg)
ENG 302 Redesign
W. P. Carey School of Business (WPC) requested redesign of
ENG 302: Business Writing in April 2016.
April 2016-January 2017, WPC & Writing Programs
addressed the following:
Major Course Units,
Related Unit Assignments,
Pre-Requisites & Anti-Requisite, &
Holistic WPC Written Communication Rubric
Redesigned curriculum effective Fall 2017.
![Page 3: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/3.jpg)
Project Process
Before Project Began:
WPC
• Determined specific themes, genres, & skills.
• Required consistency in grading via common rubric.
• Aimed to avoid duplication & overlap with business courses.
During Project:
Writing Programs
• Advised against requiring a common syllabus.
• Advocated for resume & team assignment.
• Revised WPC rubric.
• Advocated for Unit of teachers’ choice.
![Page 4: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/4.jpg)
Main units
Units = Themes & Document Types (Genres)
• Personal Branding
• Business Correspondence
• Short Proposal
• Instructor’s Choice
Other portions of the course grade include document
analyses, writing practice, class discussions, & peer review.
![Page 5: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/5.jpg)
Excluded
Units
REASONS
For Resume:
Revised WPC 101 & WPC 301 with more emphasis on resume & one-on-one time with faculty advisors.
For Team Project:
Most Business classes require team projects.
WPC wants ENG 302 to focus on individual writing assignments.
WPC excludes the following as
separate Units from ENG 302:
Resume
Team Project
![Page 6: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/6.jpg)
Flexibility with
exclusions
RESUME
• The Resume can still be
included as a portion of
the Personal Branding
Unit.
• Example: Resume as an
element of Professional
Social Media Profile.
TEAM PROJECT
• Teamwork can still be a
portion of Instructor’s
Choice Unit.
• Example: Assignment
requires a clear & equal
writing responsibility
for each student.
![Page 7: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/7.jpg)
Assignment examples
Examples for Units
based on current
ENG 302
assignments
The examples are
only examples.
Teachers still choose
& design assignments
within WPC’s
parameters.
![Page 8: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/8.jpg)
Personal BRANDing
Unit Assignment Examples:
• Personal Statement
• Professional Bio
• Professional Social Media Profile (e.g.,
LinkedIn)
![Page 9: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/9.jpg)
Business
Correspondence
Unit Assignment Examples:
• Request for Adjustment & Denial of Request
• Revision of Ineffective Negative Message
• Letter of Recommendation
• Performance Evaluation
![Page 10: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/10.jpg)
SHORT Proposal
Unit Assignment Examples:
• Address a local organization’s need
• Propose a special event
• Address a concern at ASU
• Propose a new club or student organization
![Page 11: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/11.jpg)
Instructor’s choice
Unit Assignment Examples:
• Informational interview project
• Rhetorical analysis of an organization’s social media presence
• Short, research-based report on a business topic or scenario
• Individual in-class presentation with related written assignment
![Page 12: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/12.jpg)
WPC Written
Communication Rubric
Faculty still determine specific assignment criteria, which relates to the general rubric.
• Developed by WPC Undergraduate Curriculum Committee.
• Revised by experienced ENG 302 faculty.
• Include on course Blackboards for all Business classes & ENG 302.
• Demonstrate consistency in grading written assignments.
![Page 13: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/13.jpg)
Pre- & Anti-requisites
Effective Fall 2017
Pre-Requisites:
• WPC “Skills Core” business courses to develop familiarity
with business discourse.
Anti-Requisite:
• ENG 301 cannot satisfy the second “L” requirement nor be
taken in place of ENG 302.
![Page 14: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/14.jpg)
Class size
Factors for Class Size:
Instructors teach 4-5
writing courses per
semester.
Grading volume is a
significant concern.
Small class size critical for
maximizing:
• Instructor’s interaction
with individual
students, and
• Grading with detailed
feedback on each major
writing assignment.
![Page 15: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/15.jpg)
Teachers’ Feedback
• Teachers will shape the way ENG 302 is delivered
within the WPC parameters.
• Teachers’ feedback on assignments, resources, &
activities is needed to make the redesigned ENG 302
successful.
![Page 16: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/16.jpg)
ENG 302 O-course
• An ASU Online version
of ENG 302 (O-course)
being developed next Fall
2017/Spring 2018.
• A large number of
students in ASU Online
Business Degree
programs.
• Opportunities for our
faculty to teach these
7.5-week sections.
• ASU Online offers an
online certification
workshop for teaching
O-courses, & not just
ENG 302.
![Page 17: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/17.jpg)
O-Course Recruiting
• Interested in teaching ENG 302 for ASU Online?
• Let us know!
• For further information contact [email protected]
![Page 18: ENG 302 Business Writing - Department of English · 2020-01-01 · ENG 302 Business Writing Curriculum Redesign Presented at ASU Composition Conference February 25, 2017. ... Unit](https://reader031.fdocuments.net/reader031/viewer/2022041806/5e5460ce4a6e7a623a364add/html5/thumbnails/18.jpg)