Enews April

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Featured!

• Singapore Flyer

• Articles onAdvertising

SHELTONTIMESY our mon t hly f eed of Shel t oner new s!

issue fourteen March / April 2010

Shelton College International1

ContentsCategorized by the colourof the header bars

Student Stories

• Advertising Articles

• Singapore Flyer

• Singapore Press Holdings

Images:

• March Birthday

• Volunteer for SPH

• Donation for Yushu

• Friendly Soccer Match

• A note of Congratulations

Testimonials

• Hong Kyung Ok

• Jin Man

• Images

Singapore Flyer with SCISONatthida Chit-Veakun

CollegeShelton College International

It felt really good to join them that day. One important thing that impressed me was when we reachedthe highest point of the Singapore Flyer, Miss May asked us to make a wish and from the SingaporeFlyer, I saw the beautiful view around Singapore. I made a lot of new friends from this trip and I’m reallyhappy that I got to be part of the adventure.

It was my first experience with the SCISO team on a tripand it was also my first time going to the Singapore Flyer.

• Articles by Ms Ong




SHELTONTIMES

About the Singapore Flyer

Singapore Flyer offers a breathtaking

panorama of the shimmering Marina Baywaterfront and historical landmarks dottingthe city skyline.

LocationThe Singapore Flyer is located near the shore of Singapore's Marina Bay at an areaof Marina Centre known as Marina Promenade. The Singapore Flyer also offers agreat view of the Marina Bay Street Circuit of the Singapore Grand Prix as it islocated just beside the straight between turns 21 and 22 of the circuit

DesignThe development has a gross building area of approximately 16,000 m2 (172,000 sqft), built on a 33,700 m2 (362,700 sq ft) site along the Marina Promenade. Designedby Arup and Mitsubishi Heavy Industries with a capacity of up to 7.3 millionpassengers a year, the normally constant rotation of the wheel means that acomplete trip lasts approximately 30 minutes.

The wheel features 28 air-conditioned capsules which, like those of the London Eye,are exo-capsules attached outward of the wheel structure.

Singapore Press Holding JourneyJacky Chen

CollegeShelton College International

but on that day, I woke up at 5.30am. I reached City Hall MRT at 7 am and mademy way to the meeting centre. When my friends and I reached there, we foundthe officers of the event working much earlier than our arrival. They were all busypreparing for the event.

As we were volunteers for the event, we had to help to make sure the event wascarried out properly. Our job was easy but exciting. We stood around the eventarea to welcome and guide those who were coming for the event. We had toput a smile on our faces and greet all of the guests and VIPs.

I feel honoured as a volunteer taking part inthe organized speech event by SPH. It was aSaturday morning, usually I would be in bedthat early in the morning,

After our volunteering duties, we also joined to listen to the speech. We sat andlistened to successful businessmen tell us

what they do and how to be successful inthe business industry. It was a nice speech.Oh I forgot to mention that we joined thespeech for free, all of the guests had to pay$50 to attend it. As I am a student inBusiness Administration, it was a veryuseful speech for me.




SHELTONTIMES

Advertising WarAditya

Diploma in Mass CommunicationShelton College International

An Advertising war isabout one product

crushing its competitor’simage in creative ways.

Below are a fewadvertisement examples

from Coca-Cola, BMW &Subaru.

Learning about advertisements has opened up my eyes and made me more attentive to advertising. I learnt not to ignore them, figure outthe messages, learn the hidden meaning and learn from their creativity.

As a matter of fact, it can be quite fun watching companies fight each other for our attention.


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SHELTONTIMES

Advertising and TrustApple


Many of today’s companies require advertising for their

products, they always want to make the advertisement in anattractive and exaggerated way

to show how good the quality or effect the product has and toattract more people to buy it in order to make profit. However,there is a problem in the advertising industry — TRUST.

Have you ever heard someone grumble about anadvertisement? They may say, “Don’t believe these ads, thisproduct is not actually as good as it says.” “Yesterday, it wasreported in the news that this cosmetic company’s productcontains harmful ingredients.” “I really regret buying thisproduct because of believing the advertisement because it isso expensive but has no effect.”

Why? The reason is that there are so many advertisementswhich differ too much from the real advertisements.Sometimes the false advertising content is bound to mislead,deceive consumers and possibly cause harm to our society. Alarge number of people have already lost confidence in theadvertising industry.

On the other hand, we must recognize that there are stillmany credible enterprises whose advertising can be trusted.We should also support them and appeal to more businessesto advertise truly.

This advertisement seems like a good example of false advertising. Of course, if anyone would challenge the company in court theycould say, "We never actually claimed our product could make an old lady look like a young model and as the disclaimer indicatesin the picture, is merely simulated imagery." The grammar cop in me also has to point out that it should be "fewer wrinkles," not"less wrinkles."


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In broadcast and print advertisements, the effective ideas used in themare powerful enough to reach a variety of different people.

At first, I thought these creative advertisements were all producedbased on the advertisers’ talent before I started to study about themedia – They are clever enough to make those designs, I though. Afterstudying the art of advertising, I understand how much work andexperience goes into making a creative advertisement. Mediatechnology is changing everyday, which is related to advertising closely.An advertiser has to face all these challenges on a daily basis and theyhave to improve themselves to covert expertise into tangible andeffective ideas. Although the job is difficult, it is highly rewarding.

Advertising in My EyesStella


Advertising is not only a

business but also a creation.In my opinion, I prefer tofocus on its magicalcreativity, which can changeplenty of things in this world.

If an advertisement is creative, it will be remembered deeply, including the advertised product and the story in it. On one hand, based onbusiness considerations, it brings benefits and increases sales. The company gets the money they want and the audiences get productthey want. On the other hand, the creation will be successful when its stays in the memory of people. The significance is as important asthe financial aspect of it. I think even the ideology behind advertising is very clever because all of the developments of the world are basedon human thinking.

Advertising is just the symbol of a creative world.

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Shelton College International

The MasterpieceShin Ji


6

When I see people on the streets, they allseem to have at least one masterpiece.Like Gucci, Louis Vuitton, Chanel and soon. Some of them are not even goodooking. Of course I bet there are somemitations being bought. Why do peoplego crazy for masterpieces? I think the oneof reason is their fantastic advertisements.The advertisements are extremely shinyand the companies use celebrities forndicating their brand image. For example,A few years ago, Chanel made a perfumeadvertisement. The model was NicoleKidman, who is a very famous actress allover the world.

The concept was that the famous actressfelt in love with a normal guy butunfortunately, they had to break up. At theend of the advertisement, the man

People are dazzledby advertising

masterpieces.

narrated “Has she forgotten? I will not. Her kiss, her smile, her perfume” The perfume was Chanel no.5. In addition, the dramaticadvertisement was made like a movie. For this advertisement, Chanel could focus on their classy and luxury like image. These advertisements

make people admire consumer product.

They will feel that if they use that product, they look very gorgeous like a model. Also, after the purchase they are satisfied most of the time.They might think ‘That is mine, It’s so beautiful!’ They will have pride in using that product but not themselves. Like this, the masterpieceadvertisements attract customers and it is very effective in encouraging purchase, because they know a customer’s psychology. People aredazzled by masterpiece’s advertisement.



I am a mother of two children, housewife and student. Before I camehere, I only took care of my children and husband. I graduated fromhigh school in Korea. I always thought that I needed to improve in mystudies for myself. One day, I decided to study and look for a school.Fortunately, I found the very school I wanted. The name of the school

is Shelton College International. My major was travel, tourism andhospitality. I really enjoyed studying with my friends and lecturer.

My company’s name is Park Royal Hotel. This hotel specializes inOrchid Club Lounge where I worked. This place provides comfort


A Heartfelt Thank YouHong Kyung Ok

Diploma in TTHShelton College International

My name is Hong Kyung OK. I amfrom Korea. I have been living inSingapore for 3 years.

and convenience to customers. I had a lot of experiences with my colleagues, senior manager and guests. They treated me very kindly. WhenI asked something, they tried their best to teach me, even if I made mistakes, they just told me to learn from my mistakes and be careful the nexttime. The most memorable encounter was when I received a very good complimentary letter from the guests. They came from England. Whenthey went back to their country, they sent an e-mail to the hotel. I was very happy and thanked them. Many people told me that I did a goodjob.

The teachers in Shelton College are very kind and willing to teach us. They are also supportive and patient. They really care about students and

will help them in any way possible. The workers are always trying to improve school services and care for the students in Shelton.

After the Internship, I will use the knowledge that I have learnt in Shelton to use as my background and use my experience skills to apply in mynew job. Through the internship, I have learnt many new things and now I have confidence in myself. It was really helpful and useful.

I hope that the students in Shelton will study hard even if there are hard times, but if you do well and work hard, a bright and hopeful futureawaits you. This is your good chance to study hard and stretch your knowledge



I have a more profound understandingand insights during the past couple of months, both happy and sad, meanwhilea bit of sentimenal feeling grows silently.I was rather afraid when I first came toTampopo restaurant since everythingwas new to me. I was scared of makingmistakes and being scolded but I waslucky as I have many support from myfriends and school.

I learn to adapt to living in a foreigncountry and benefited a lot due to thisparticular way of training. During theprocess, I gradually get used to my ownposition. Taking order, paying bills,introducing the menu... I can handlethem easily. There are quite a lot to learnfrom this internship, patience andeffiency are the best gains. I have learnthow to be as patient as possible whenthere are misunderstanding between meand the customers, a well explanationand apology is hard to convey. In a word,

I am quite satisfied with what I have doneso far. To be strong is one of the basicskills when we are undergoing our life.


Jin Man’s Shelton StoryJin Man

Diploma in TTHShelton College International

Another month has passed, meaning one more step forward towards the end

of my work, also meaning I can go back home soon.

I suffered a lot, such as got burn byboiled water, twisted my foot etc...Without the encouragement of myfamily, school and all of my friends, Iwouldn’t be able to cope thesesituations so well. I felt warmth undertheir care, I cannot thank them enough.The internship itself contributed to mygrowth as I have matured a lot duringthis six months.

Though tired these days, I learn a lot

especially in my oral English. I believe thatthe daily conversation will benefit me and infuture development. Step by step, I found iteasier to start to doing something and bydoing so, you will become much moremature. Only when you are really at work willyou be clear enough to understand that thesociety will never be able to accept youunless you make the first move.

I would rather stay longer instead of leavinghere so soon but I have no choice

as this report represents the end of myinternship here. As every coin has its twosides, I am more patient and tougher thanbefore and my english has improved greatly.

Everyone will have his own way of experiencing this. I am glad that I have asuccessful completion of this internship, I willbear it in mind and keep this precious

experience forever. For my dearest friends, Iwill always be thinking of you.



On the 24th of April Zhao Xiao Yi and Vincent Wang Bin Zhou attended the Annual Raffles Gavel

Summit 2010. They received recognition of their participation and on top of this Vincent Wang Bin Zhou won the

joint award of the second runner up position in the prepared speech category. Congratulations to the students and Shelton College.


Maths and Science WeekMs Ong Leehiang

High School TeacherShelton College International

Last week marked the maths and science week in SheltonCollege International.

There were many booths set up at one of the classrooms. It offered a chance for the students toshowcase their hard work. This is also a good platform for students and teachers to share ideas and newknowledge learned outside of curriculum time.

Many students of various CCA turned up for the event and are greatly impressed at the exhibits that hadbeen put up. Kudos to the teachers in charge and the participating students. It has been a fun andenriching time experience at Shelton.

Let’s Work Hard TogetherMs Ong Leehiang


for various academic subjects to better help the students. Every Monday and Tuesday, thehardworking teachers at Shelton will be coaching selected students at various classrooms afterschool. With the enrichment classes, students can clear any doubts and queries raised duringlesson times. With dedicated teachers and students, this program will definitely benefit thestudents.

At Shelton, no one gets left behind.

For this semester, Shelton High School has comeup with an enrichment program

Shelton College Internatio

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Please speak EnglishMs Ong Leehiang


Prick your ears and you can notice the students talking in English when they areclimbing the stairs and during lunch times. It is indeed an encouraging sight.Shelton also likes to encourage students to read more books. It will greatly

improve the standards of the language. Let’s cultivate this be a common habitin Shelton College International.

These days, we hear many studentsconversing in English after curriculum times.

A Note of Congrats

Congratulations




Images Galore

Donation for Yushu China

Friendly Soccer Match withMasjib Al.Amin Mosque



Images Galore

March Birthday at East Coast

Volunteer for SPH

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