Enerprise Gamification
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Transcript of Enerprise Gamification
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ALL PLAY AT WORKRecipes for Gamification in the Enterprise
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Play is whatever we do spontaneously and for its own sake. - George Santyana
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A game is a series of meaningful choices - Sid Meier (Civilization)
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Gamification is the application of game mechanics to non-game contexts.
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Where have you seen gamification in practice?
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Nike+
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Swarm
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StackOverflow
StackOverflow
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Gamification is a powerful force in employee satisfaction and productivity-Gartner Magic Quadrant for Customer Engagement Center Workforce Optimization 2014
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80% organisations will have a gamified application or process in place by 2017.
Source: Bell Pottinger Digital
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$2.8 Billion market
Source: Gartner Hype Cycles
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In ev'ry job that must be done There is an element of fun you find the fun and snap! The job's a game. - Mary Poppins
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D6
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efine business objectives elineate target behaviors escribe your players evise activity loops on’t forget the fun! eploy the appropriate tools D6
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Dynamics
Mechanics
Components
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Dynamics
Mechanics
Components
(Big Picture)
(Verbs)
(Nouns)
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THE PUNE BLOGGING COMPETITION
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Dynamics
Mechanics
Components
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Dynamics
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Emotions
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https://unsplash.imgix.net/40/10294420724_0300cf921d_o.jpg?q=75&fm=jpg&s=d666db1adc24b3547c58899bf4c86969
Storytelling Culture
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Insights
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Relationships
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Mechanics
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Mechanics
Challenge
Feedback
Win State
Chance
Competition
Rewards
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Components
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JIVE- AN ENTERPRISE SOFTWARE CASE STUDY
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PITFALLSAvoiding the #epicfail
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Epic Fail: complete and total failure when success should have been reasonably easy to attain.
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Source: Urban Dictionary
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What we’re currently terming gamification is in fact the process of taking the thing that is least essential to games and representing it as the core of the experience… Margaret Robertson (Game Designer)
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Pointsification
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Legal IssuesPrivacy
Intellectual Property Property RightsSweepstakes & Gambling
Deceptive Practices
AdvertisingLaborPaid Endorsements
Virtual Currency Regulation
Future Legalities
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EXPLOITATIONWARE
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GAMING THE GAME
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I think work is the world’s greatest fun. - Thomas Edison
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