Energy saving - andrey-medvedev.ruandrey-medvedev.ru/misc/powerchain/brandbook.pdf · POWERCHAIN...
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POWERCHAIN BRANDING BOOK 01 Energy saving you can save on http://powerchain.energy
Transcript of Energy saving - andrey-medvedev.ruandrey-medvedev.ru/misc/powerchain/brandbook.pdf · POWERCHAIN...
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Energy saving you can save on
http://powerchain.energy
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Index
Logo construction
Logo colors
Monochromatic logo
Other usecases
Logo don’ts
Brand colors
Brand fonts
Typography
Corporate blank
E-mail signature
Illustration style reference
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Logo construction
x1.618x1.618
logo symbol created with golden ratio
Font used:TradeGothic LT CondEighteen
logotype safezone
x1.618 x1.618
2x x
5x2x
x
5x
4x 4x
logotype safezone
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Logo colors
#6549ec 73/73/0/0RGB: CMYK: 2725 CPantone:
#9b8af0 44/47/0/0RGB: CMYK: 2715 CPantone: #2b2f3b 79/71/53/54RGB: CMYK: 533 CPantone:
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Monochromatic logoVertical Horizontal Only symbol
Orig
inal
Inve
rted
Out
lined
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Other usecases
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Logo don’ts
Do not squish or stretch the logo Do not use non brand colors Do not angle logo
Do not use the logo as a pattern Do not crop the logo Do not use the logo in a sentence
Do not alter the spacing of the logo in any way
Do not use white solid logo on bright background Do not outline solid color logo
is the great compa...
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Brand colors
Primary 10% – #ecebf7
Primary 20% – #d1cbf5
Primary 30% – #b6aaf3
Secondary Dark – #6f1abe
Secondary – #9c17ec
Secondary Light – #cd62e6
Primary 40% – #9b8af0
Primary 50% – #8069ee
Primary 60% – #6549ec
Primary 70% – #5742c0
Third Dark – #1e78cc
Third – #28a5e5
Third Light – #68c7f3
Primary 80% – #483c94
Primary 90% – #393667
Primary 100% – #2b2f3b
Primary Secondary
Third
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Brand font
Open Sans Light
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890,«»£“:;?!@#$%&*()
Open Sans SemiBold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890,«»£“:;?!@#$%&*()
Open Sans Light Italic
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890,«»£“:;?!@#$%&*()
Open Sans SemiBold Italic
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890,«»£“:;?!@#$%&*()
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Typography
H3 heading
Body copy, lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip commodo consequat.
Body copy, lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut enim ad minim
veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat.
H2 heading
H1 headingOpen Sans Semi Bold – 48px (Gray 100%)
Open Sans Semi Bold – 24px (Gray 100%)
Open Sans Semi Bold – 16px (Gray 100%)
Open Sans Light – 14px (Gray 60%)
Illustrator: Mengxin LiFrom: https://mengxinli.com
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Corporate Blank
E-mail: [email protected]
Phone: +372 880 4507
GOTOSOLAR OÜ
Roosikrantsi tn 2-K490, Tallinn, Estonia, 10119
E-mail: [email protected]
Phone: +372 880 4507
GOTOSOLAR OÜ
Roosikrantsi tn 2-K490, Tallinn, Estonia, 10119 01
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Title page Inner pages
Size: 210 × 297 mm
Color: 4 + 0, CMYK, 3 + 0, Pantone
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E-mail signature
Energy saving you can save on
+1 893 981 77 12+1 888 123 74 12https://powerchain.com
To:
CC:
1914 translation by H. Rackham
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
Sincerely, Brian from Powerchain Energy
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Illustration style references
Illustrator: Mengxin LiFrom: https://mengxinli.com
