PROUDLY SERVING BOTH NATURAL GAS AND ELECTRIC CUSTOMERS SINCE 1917

CURRENT GAS SYSTEM STATISTICS:

•12TH LARGEST MUNICIPAL GAS SYSTEM (# OF CUSTOMERS)

•SERVING MORE THAN 52,000 CUSTOMERS

•150 OPERATOR QUALIFIED EMPLOYEES

•MORE THAN 1,211 MILES OF MAIN

•SERVING A 365 SQUARE MILE TERRITORY

SERVING IN BOTH MESA AND AREAS OF PINAL COUNTY, ARIZONA

THE CITY OF MESA PROVIDES ECONOMIC AND RELIABLE SERVICE

BUT ITS PRIMARY CONCERN IS EMPLOYEE AND COMMUNITY…

SAFETY!!!!

EMPLOYEE SAFETY

As of November 1st 529

Days without a lost time accident!

COMMUNITY SAFETY

First responders with a targeted

response time to emergencies of

under 30 minutes

Since Jan 2009 we have attended 47 events and have reached approximately 8,258 persons

The numbers of persons contacted as part of our existing pipeline and natural gas safety efforts is evaluated each

year

. In 2008, because of several non-reoccurring, large community events, we provided safety messages to

13,462 persons

EYE………….

EAR………….

NOSE………….

The interactive advertising uses Digital technology from a digital cable provider to engage subscribers in interacting with 30-

second public safety announcements (PSA’s).

Message overlays are used to frame PSA’s with selective messages including surveys, direct responses, or requests for

information.

Digital subscribers have interactive remotes which allow them to respond.

Once a household has responded to the survey, the next overlay can provide a different interactive spot to that household.

What Are Interactive PSAs?

Natural gas pipelines can be buried anywhere…Does your family know what natural gas smells like? A. Gasoline B. A Skunk C. Rotten Eggs

Help detect leaks early. Know that natural gas smells like ROTTEN EGGS

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

QuickTime™ and a decompressor

are needed to see this picture.

Natural gas pipelines can be buried anywhere…Do you know what to do if you smell natural gas? A. Nothing B. Get to a Safe Locations and Call 911 or your gas provider

Do not call from inside your home. If City of Mesa is your gas provider call 911 or (480)644-4277

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

QuickTime™ and a decompressor

are needed to see this picture.

Natural gas pipelines can be buried anywhere… Do you know what number do you call at least two business days before digging?A. Your mom B. 811 C. 411

To protect any natural gas pipelines and other utilities from damage: Call 811 or (602) 263-1100

This information made possible by a grant from the U.S. Department of Transportation- Pipeline and Hazardous Materials Safety Administration

QuickTime™ and aYUV420 codec decompressor

are needed to see this picture.

WHO CAN VIEW INTERACTIVE PSAS?

Coverage AreaApache Junction, Coolidge, Florence, Mesa, Gilbert, Higley, Queen Creek

Zip Codes85201, 85202, 85203, 85204, 85205,85206, 85207, 85208, 85209, 85210,85212, 85213, 85215, 85220, 85228,85232, 85233, 85234, 85236, 85240,85242, 85243, 85295, 85296, 85297,85298

East Valley Zone Cox Media Households = 159,697 Outreach Efforts in 2008 = 13, 462

146,235 !!

There are over 52 digital channels:Provide the interactive elements.

An additional 40 analog channels are available: PSAs can be viewed, viewer cannot interact

Of the 52 interactive channel opportunities, 39 are “zone-able” :

Can be targeted to viewers mainly within our service area

WHERE CAN INTERACTIVE PSAs BE VIEWED?

HOW CAN INTERACTIVE PSAs BE DEMOGRAPHICALLY TARGETED?

SPORTS: ESPN, NFL, Soccer, U ESPN18+: ID, tbs, TNT, USA, Comedy CentralMALE: Discovery, FX, History, Scifi, SpikeFEMALE: Oxygen, Soap, Lifetime, HallmarkNEWS: CNBC, CNN, Fox News, MSNBCLIFESTYLE: HGTV, Green Planet, diy, Food NetworkFAMILY : ABC Family, TV Land, DisneySPANISH : CNN, ESPN, Univision

*This is just a sampling of how Networks can be selected based

All responses are sent immediately to the Digital Provider and are tabulated

per household.

HOW CAN INTERACTIVE RESPONSES BE MONITORED ?