Energy and CO 2 Implications of Music Delivery Options Jonathan Koomey Visiting Professor, Yale...
-
Upload
carrie-flesher -
Category
Documents
-
view
215 -
download
1
Transcript of Energy and CO 2 Implications of Music Delivery Options Jonathan Koomey Visiting Professor, Yale...
Energy and CO2 Implications of Music Delivery Options
Jonathan Koomey
Visiting Professor, Yale University School of Forestry and Environmental Studies
October 6, 2009
Outline Introduction
This talk adapted from one given by Chris Weber of Carnegie Mellon University in early October 2009
Report itself downloadable at http://www.intel.com/pressroom/kits/ecotech
Previous work of environmental effects of ICT Modeled Scenarios Data and Assumptions Results Sensitivity and Uncertainty Analysis Summary
3
World data center electricity use doubled between 2000 and 2005
Source: Koomey 2008
Environmental Implications of ICT Increasing interest of how informational and
communication technology (ICT) effects the environment Previous studies have assessed:
Telecommuting vs. commuting (Atkyns 2002) Online vs. traditional retail (Matthews 2001, Abukhader 2004) Electronic delivery of news (Toffel 2004) Online vs traditional DVD rental (Sivaraman 2007) Material intensity of online music (Turk 2003)
Generally ICT has won by: Dematerialization Reduced Logistics
However, continuing energy use rise of internet data centers and personal ICT products -> renewed interest in issue
4
Goal and Scope of this study Examine as realistically as possible cumulative energy and CO2
emissions for delivery of 1 album of music via 6 alternative scenarios: 1) Album packaged on CD and delivered via traditional retail
methods 2) Album published on CD and delivered by light-duty truck
through an online e-tail provider 3) Album published on CD and delivered by express air through an
online e-tail provider 4) Album downloaded as mp3/mp4 files from an online music
service and used digitally 5) Album downloaded as mp3/mp4 files from an online music
service and burned to CD-R for digital and CD use (no CD packaging) 6) Album downloaded as mp3/mp4 files from an online music
service and burned to CD-R for digital and CD use, stored in individual CD packaging, i.e., slimline jewel cases
System Diagrams shown below
Traditional Retail ModelRecordin
g
Liner Printing
CD Producti
on
Plastic Wrap
Jewel Case
Vis Artist
CD Printing
Warehousing
Retailing
Disposal
Use
System Boundary
Packaging Logistic
s along arrows
E-commerce Delivery ModelRecordin
g
Liner Printing
CD Producti
on
Plastic Wrap
Jewel Case
Vis Artist
CD Printing
Warehousing
Home CPU and -ordering
Logistics Warehouse
Use
Disposal
System Boundary
Packaging Logistic
s along arrows
Online Music Model
Recording Vis Artist
Digital Music Server
Home CPU and
DC-ordering
Use
Online Music
System Boundary
Functional Unit Question Assumption: After burning digital album on CD,
functionally equivalent Can use in either digital or CD format
Because of this, can ignore production of laptop, CD player, iPod, etc.
Sound quality not similar but do consumers care? In practice, probably used differently
Digital downloads used more in computers and digital music players
CDs used more in cars, CD decks, etc
Assumptions and Data Gather >3 primary data points and assume triangular
distribution Monte Carlo simulation Production location varied through assumed grid mix
uncertainty (300-900 g CO2e/kWh) Data gathered for
CD and packaging production (reports, Ecoinvent, IO-LCA) Cardboard packaging for retail/etail (EPA WARM, EDF Paper
Calculator) Distances and delivery energy (Logistics companies,
GREET, previous work), large range Warehouse and Retail store energy use (gov’t sources,
previous work) Home CPU use for ordering (assumption range, Energy
Star data)
Internet Backbone Energy Use Taylor and Koomey (2008) Assume 60-100 MB album size (iTunes,
Amazon averages)
Customer Transport Shown in previous work to be significant in
logistics Difficult to model given large variation in fuel
economy, distance, etc
Assumed model simulates distance, fuel economy, passengers per vehicle, and purchased items per person using realistic ranges
Assumed correlation in distance and items/person-trip and distance to retail/distance for etail delivery
Results
Cumulative Energy Demand/album
Similar for CO2 emissions
Summary Statistics CD/packaging production: 32-69% of total Customer Transport and Last Mile: 52% of
retail, 24-28% etail Other significant contributors (Retail/Etail)
Warehousing Retail Store Individual cardboard packaging (Etail)
Upstream internet usage: As important as CD/CD-R production
Uncertainty and Variability Rank correlation importance shows variable’s
contribution to uncertainty/variability
Effect of Correlated Errors
-500 0 500 1000 1500 20000%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Difference 6-2, g CO2e/album
Cu
mu
lati
ve
Pro
bab
ilit
y
Discussion Dematerialization increases environmental
performance but partially offset by internet energy use
Sensitivity—what parameters could flip result Retail with zero customer transport emissions
(bicycle/walk) 5 hours of web browsing for online shopping 260 MB data transfer (lossless files)
Suggested Future Work: Customer usage patterns: are they different? Other types of online music: single song vs album,
subscription, etc Energy use of streaming audio/video—large upstream
data transfer
Questions
Contact: [email protected], [email protected]
Reference for article: Weber, Christopher, Jonathan G. Koomey, and Scott Matthews. 2009. The Energy and Climate Change Impacts of Different Music Delivery Methods. Analytics Press. August 17. <http://www.intel.com/pressroom/kits/ecotech>
References Abukhader, S., and G. Jonson. 2004. "E-tail and the Environment: a Gateway to the Renewal of
Greening Supply Chains." International Journal of Technology Management. vol. 28, pp. 274-288.
Atkyns, Robert, Michele Blazek, and Joseph Roitz. 2002. "Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results." Resources, Conservation, and Recycling. vol. 36, no. 3. October. pp. 267-285.
Koomey, Jonathan. 2008. "Worldwide electricity used in data centers." Environmental Research Letters. vol. 3, no. 034008. September 23. <http://stacks.iop.org/1748-9326/3/034008>
Matthews, H. Scott, Chris T. Hendrickson, and Denise L. Soh. 2001. "Environmental and Economic Effects of E-Commerce: A Case Study of Book Publishing and Retail Logistics." Transportation Research Record 1763. pp. 6-12.
Sivaraman, D, S Pacca, K Mueller, and J Lin. 2007. "Comparative Energy, Environmental, and Economic Analysis of Traditional and E-Tail DVD Rental Networks." Journal of Industrial Ecology. vol. 11, pp. 77-91.
Taylor, Cody, and Jonathan Koomey. 2008. Estimating energy use and greenhouse gas emissions of Internet advertising. Working paper for IMC2. February 14. <http://imc2.com/Documents/CarbonEmissions.pdf>
Toffel, M.W., and A. Horvath. 2004. "Environmental Implications of Wireless Technologies: News Delivery and Business Meetings." Environmental Science & Technology. vol. 38, no. 11. pp. 2961-2970.
Turk, V., V. Alakeson, M. Kuhndt, and M. Rithoff. 2003. The Environmental and Social Impacts of Digital Music: A Case Study with EMI. Wuppertal, Germany: Digital Europe.