Energize Shanghai agency presentation

43
Energize Shanghai Agency Presentation
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    17-Oct-2014
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Energize Shanghai agency presentation. Making brands meaningful. We help brands grow with creative digital campaigns that make brands meaningful

Transcript of Energize Shanghai agency presentation

Page 1: Energize Shanghai agency presentation

Energize Shanghai Agency Presentation

Page 2: Energize Shanghai agency presentation

About Who we are

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About | People 3

Team of 30 Energizers

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About | International 4

Founded in 2005 in Utrecht, the Netherlands

Since 2009 office in Shanghai, China

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About | Brands 5

We work for top brands

And rank 4th best digital agency in The Netherlands

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About | Who we are 6

Energize is a creative agency for interactive brand communication

We create creative digital campaigns that help ambitious brands grow

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About | How can we help you? 7

Concept Workshops Brainstorms Creative concepts

Creation Digital campaigns Social media campaigns Cross-media campaigns

Evaluation Web analytics ROI scenario’s Campaign management

Strategy Digital strategy Social media strategy

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Nice to know

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Nice to know! 9

We often speak at marketing events and we are co-founder of Online Tuesday: a monthly online marketing event in Amsterdam

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Nice to know! 10

We are creative sponsor of TEDxAmsterdam

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Nice to know! 11

Every month we interview marketing thought leaders in our own podcast: the Sparkcast!

Tim O’Reilly Joseph Jaffe

Susan Bratton Andrew Grill

Sam Flemming David Meerman Scott

Tim Leberecht and many more..

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Cases

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Cases | Pick a case! 13

Awareness campaign for cartoon brand miffy in China

Selection of our work

CRM campaign for Disneyland Paris

Awareness campaign for Disney movie Bolt

B2B campaign for global investment firm Blackrock

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Cases | Pick a case! 14

Awareness campaign for cartoon brand miffy in China

Selection of our work

CRM campaign for Disneyland Paris

Awareness campaign for Disney movie Bolt

B2B campaign for global investment firm Blackrock

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Cases | Miffy 15

“How can we increase the low brand awareness of miffy in China using social media?”

11-19 year old girls in China

One year: 2010

Increase brand awareness

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Cases | Miffy 16

Let’s bring miffy to life and let her travel around China, meeting new friends online and offline!

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Cases | Miffy 17

A social media representative plays miffy online on China’s biggest social networks

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Cases | Miffy 18

On a QQ campaign site anyone could invite miffy to travel to their hometown by sending her a postcard

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Cases | Miffy 19

After receiving postcards from all over China, the users decided to which 3 cities miffy would travel!

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Cases | Miffy 20

In the 3 cities miffy surprised the winners by showing up on their door step: a hug to never forget!

Chengdu

Guangzhou Dalian

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Cases | Miffy 21

While travelling, miffy shared photos, videos and updates with her friends on social networks in real time!

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Cases | Miffy 22

The winners showed miffy the most remarkable places in their city, resulting in great photos and videos

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Cases | Miffy 23

Miffy drawing events where organized in each city to extend the reach of miffy’s visit

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Cases | Miffy 24

Friends are turned into fans on the official miffy fan community: 52miffy.com!

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Cases | Miffy 25

Fans are shown on the fan wall and receive a real miffy badge send to them by post for free!

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Cases | Miffy 26

Grassroot bloggers, a fun casual game and display advertising where used to drive traffic.

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Cases | Pick a case! 27

Awareness campaign for cartoon brand miffy in China

Selection of our work

CRM campaign for Disneyland Paris

Awareness campaign for Disney movie Bolt

B2B campaign for global investment firm Blackrock

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Cases | Mickey’s Magical Year 28

“How do we generate subscribers to the CRM database of Disneyland Paris during Mickey’s Magical Year?”

Families with children from 0 to 15 years old

1 month

Generate qualitative CRM database subscribers

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Cases | Mickey’s Magical Year 29

Visitors fill in their zipcode to join the virtual balloon race from their house to Disneyland Paris!

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Cases | Mickey’s Magical Year 30

Using Google Maps satellite view you can see your balloon go in the air right above your own house!

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Cases | Mickey’s Magical Year 31

It takes about 1 week to get to Disneyland, but you can just close the site: your balloon keeps going!

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Cases | Mickey’s Magical Year 32

During your journey you will be asked questions that make the CRM database more valuable!

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Cases | Pick a case! 33

Awareness campaign for cartoon brand miffy in China

Selection of our work

CRM campaign for Disneyland Paris

Awareness campaign for Disney movie Bolt

B2B campaign for global investment firm Blackrock

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Cases | Bolt Bowling 34

“How can we create maximum awareness around animation movie Bolt with a limited budget?”

Families with children

2 weeks

Increase awareness for Bolt

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Cases | Bolt Bowling 35

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Cases | Bolt Bowling 36

Play bowling with Rhino the hamster in his hamster ball: simple and addictive by only using the spacebar!

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Cases | Bolt Bowling 37

Throw Rhino on your friends attached to the pins, automatically loaded from social network Hyves!

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Cases | Pick a case! 38

Awareness campaign for cartoon brand miffy in China

Selection of our work

CRM campaign for Disneyland Paris

Awareness campaign for Disney movie Bolt

B2B campaign for global investment firm Blackrock

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Cases | Blackrock 39

“How can we create awareness about a name change for investment advisors of major banks?”

Investment bankers

1 week

Make the new brand name the talk of town

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Cases | Blackrock 40

‘Making your sandwich’ equals ‘investing’ in Dutch language: make your own Blackrock sandwich!

We invited investment bankers to make their own Blackrock sandwich online..

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Cases | Blackrock 41

On the day of the name change we delivered all the sandwiches to the offices of the investment bankers!

The Blackrock sandwich was luxurious: much better than the lunch of all the colleagues!

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Thank you

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making brands meaningful

Rogier Bikker Operations Manager

+86 1860 167 2657 [email protected]

www.energize.cn