eneloop presentation - akumulatorki.com.pl › doc › baltrade... · 2015-08-14 · Price...
Transcript of eneloop presentation - akumulatorki.com.pl › doc › baltrade... · 2015-08-14 · Price...
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH eneloop presentation
eneloop presentation
Naples, 19 November 2010
Baltrade R. Czesnowski, B. Czesnowska sp.j.
www.baltrade.pl
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH About Baltrade
About Baltrade
Baltrade was established in
1990 in Gdansk - largest city
in the Pomerania region of
northern Poland
From the beginning, we have
specialized in the importing
and wholesale of technical
goods, especially batteries
and rechargable batteries
SCE – Retail CRM SANYO Component Europe GmbH
population: 38 000 000
population: 800 000
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Our offer
Our offer • Rechargable
batteries and chargers
• Primary batteries
(standard, photo,
hearing aid, etc.)
• Flashlights
• Data storage devices
• Computer, photo, audio-video, GSM
accessories
• Light sources
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Brands
Brands • Sanyo - rechargeable batteries, alkaline batteries,
manganese batteries
• Rayovac - hearing aid batteries
• Energizer - lithium batteries, silver button batteries,
rechargeable batteries, alkaline batteries
• Duracell - hearing aid batteries, alkaline batteries,
rechargeable batteries, lithium batteries
• GP - rechargeable batteries
• Siemens - hearing aid batteries
• Varta - rechargeable batteries, alkaline batteries
• Philips - alkaline and manganese batteries
• Panasonic - alkaline batteries
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Our employees
Our employees
• 8 women
• 14 men
Including:
• Product managers
• Marketing specialist
• IT specialist
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Who are our clients
Who are our clients
• Wholesale clients – resellers, firms and
institution
• Retail clients – individual clients
• Export clients – wholesalers in EU
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Turnover
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Ordering methods
Ordering methods
• Web shop - www.hurt.com.pl
• Online auctions - www.allegro.pl
• Direct email orders
• Telephone/fax orders
• Direct sale in company's headquarters
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Daily deliveries
SCE – Retail CRM SANYO Component Europe GmbH
Total deliveries
per day:
~300
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH eneloop in our company
Sanyo batteries in our company • Our company started selling
Sanyo batteries in 2004
• In the beginning, we were
purchasing Sanyo batteries from
other distributors
• Afterwards (in 2006) we started
importing Sanyo batteries directly
and became an authorized
distributor
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Turnover on Sanyo batteries
SCE – Retail CRM SANYO Component Europe GmbH
1 EUR = 3,90 PLN
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH hurt.com.pl
major eneloop promotional activities
www.hurt.com.pl "hurt" means
"wholesale" in Polish ;)
Our custom-designed
web shop allows both
individual and
wholesale clients to
place and track
orders on our
assortment easily
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH hurt.com.pl
major eneloop promotional activities
E-mail bulletins We are promoting
sales of eneloop
batteries via regular
e-mail offers for the
ever-growing list of
our web shop's
information bulletin
subscribers
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Online auctions
major eneloop promotional activities
Online auctions allegro.pl is by far the
largest online auction
service in Poland -
even eBay was unable
to break its "monopoly"
in that field; it functions
not only as a sales channel,
but also as a platform for
presentation of our
company's assortment
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Price comparison web services
major eneloop promotional activities
Price comparison web services Price comparison
services like ceneo.pl
are very popular way of
doing web shopping in
Poland
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH mBank
major eneloop promotional activities
mBank In cooperation with
mBank - the most
popular Internet bank
In Poland - we are
constantly striving to
further promote the
sales of eneloop
batteries
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Other promotional activities
Other promotional activities We are also promoting eneloop sales via:
• Newspaper advertising
• Web positioning and advertising (e.g. Google
AdWords, etc.)
• Internet discussion forums
• Leaflets and other forms of printed
advertisments (we put a leaflet in each of the
packages we send)
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Competition from other products
Competition from other products
• Duracell Active Charge – popular brand, better price
than eneloop
• GP Recyko+ – popular brand, batteries are not produced
in Japan
• Panasonic Infinium – not very popular, too expensive
• Varta Ready2use – not very popular, higher capacity
(2300 mAh)
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Our suggestions
Our suggestions • Expand the size range of eneloop (C, D, 9V,
etc.)
• Add more sophisticated battery chargers to the
product line
• Provide distributors with advertising materials
(displays, gifts, etc.) and/or advertising funds
• Change of price policy for the distributors (esp.
AA bulk)
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH eneloop issues
eneloop issues As the price factor in
Internet is very important
we sell mainly bulk
cells packed by us in
plastic boxes
Boxes are also
useful for clients
to keep batteries
SCE – Retail CRM SANYO Component Europe GmbH
SANYO Electric Co., Ltd.
>> SANYO Component Europe GmbH Thank you!
Thank you for your attention!
SCE – Retail CRM SANYO Component Europe GmbH