END OF SEASON REFLECTION LONDON, JUNE 2012. AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS...
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Transcript of END OF SEASON REFLECTION LONDON, JUNE 2012. AGENDA 1.OBJECTIVES 2.CONTEXTUAL INFORMATION 3.PROCESS...
END OF SEASON REFLECTIONLONDON, JUNE 2012
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
50 min
40 min
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
AGENDA
AT THE END OF THIS SESION, PARTICIPANTS WILL:
1. Understand the EOS process2. Be able to define outcomes, create hypothesis, identify relevant data and
develop conclusions that will allow them to propose solutions and a structure a strategic planning.
OBJECTIVES
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
END OF SEASON REFLECTION ENSEÑA POR COLOMBIA1. CONTEXTUAL INFO:
1st recruitment season
Target universities: 4 of Colombia´s top universitiesAssumption: High quality graduates.
Student population for target universities: 38,000 aprox.Total number of students graduating (for target majors) : 5,000 aprox.
Target majors: 31 (75 departments in the target universities)
Approach: To be recognized in the target universities as a professional opportunity.
University-specific strategies: I. Job career centerII. Student centerIII. Academic departmentsIV. Campus rep
Goal set for 2011: 5% of graduates from the target universities will apply to the program. (Q vs. Q)
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
AT THE BEGINING……
AGE
REGION
MAJOR
UNIVERSITY
QUALITYGPA
992 CANDIDATES
WAS THE RECRUITMENT CAMPAIGN EFECTIVE?
WHY DO I WANT TO DO THIS?ACTIVITIES EXECUTED
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
AT THE BEGINING……
WAS THE RECRUITMENT CAMPAIGN EFECTIVE?
WHERE SHOULD I
START?
WHY DO I WANT TO DO
IT?
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
Causes
2. Hypotheses
3. Data
4. Conclusions
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions Strategic Planning
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
• List of the outcomes• What kind of outcomes do I really need
Key finding:• Prioritize• 2 different reflections:
I. General: All candidates and universitiesII. Specific: One EOS per target university
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
• List of the outcomes
• 2337 of applications started • 992 of applications completed• 315 of applications per university• # of applications per major• Goal completion rate• Professional status of the candidates• # of candidates that passed the first review• # of candidates that passed the bar of selectionEX
AMPL
ES O
F O
UTC
OM
ES
Categories:Quantity, quality, timing
NOTE:Raw numbersVoid of judgment
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
Causes
2. Hypotheses
3. Data
4. Conclusions
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions Strategic Planning
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions
2. Hypotheses H1: The recruitment campaign was effective.
H2: Candidates from target universities have higher quality applications.
H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.
H4: Candidates follow-up has a direct impact on the application completion rate.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions
3. Data
H1:The recruitment campaign was effective.
• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• Volume of applicants per university• # applications from target degree vs. Goal• Candidate´s survey resultsH2: Candidates from target universities have higher quality applications.• Quality per target university H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.• Activities Vs. Goal completion rate
H4: Candidates follow-up has a direct impact on the application completion rate. • Application completion rate percentage per university• Activities vs. goal completion rate
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H1: The recruitment campaign was effective.• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• # applications from target major vs. Goal• Candidate´s survey results
0 200 400 600 800 1000 1200
308
315
992
Submitted applications
Postulaciones totales
Postulaciones finales universidades target
Meta
DATA
2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Ingenier
ías
Administrac
ión de empres
as
Derech
o
Economía
Psicología
Ciencia
Política
Comunicació
n Socia
l
Biología
Antropología
Historia
Filología
e idiomas
Socio
logía
Litera
tura
Filoso
fía
Química
Física
Matemáti
cas
Lingü
ística
Microbiología
Estad
ística
Geogra
fía0%
100%200%300%400%500%600%700%800%900%
1000%1100%
36% 69% 27% 89% 172% 201% 81% 178% 267% 265% 170% 160% 274% 313% 0% 0% 82% 486% 378% 0% 211%
Goal completion rate
% cumplimiento universidades target
% cumplimiento todos los candidatos
H1: The recruitment campaign was effective.• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• # applications from target major vs. Goal• Candidate´s survey results
2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H1: The recruitment campaign was effective.• Goal completion rate• # applications received Vs. Goal• # applications from target universities vs. Goal• # applications from target major vs. Goal• Candidate´s survey results
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60%47%
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9% 9% 12%19% 20%
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Information source average:
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0%20%40%60%80% 66%
32% 29%39%
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Information sources: Target
2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H1: The recruitment campaign was effective.
REFLECTIONS ON H1:
Overall we met the goal, nevertheless we didn´t meet the goal in all of the target degrees. What was the cause for this then?
New hypothesis:
1. There are degrees with higher barriers of entrance to the program2. The relations cultivated with the academic departments have an impact
on the goal completion rate.
2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
New hypothesis:
1. There are degrees with higher barriers of entrance to the program2. The relations cultivated with the academic departments have an impact
on the goal completion rate.
Ingenier
ías
Administrac
ión de empres
as
Derech
o
Economía
Psicología
Ciencia
Política
Comunicació
n Socia
l
Biología
Antropología
Historia
Filología
e idiomas
Socio
logía
Litera
tura
Filoso
fía
Química
Física
Matemáti
cas
Lingü
ística
Microbiología
Estad
ística
Geogra
fía0%
100%
200%
300%
400%
500%
600%Goal completion percentage by discipline
% cumplimiento universidades target
YES YES YES
YES YES
YESYES
YES
DATA
H1: The recruitment campaign was effective. 2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.• Activities Vs. Goal completion rate• Top 10 source of candidates per university
Andes Externado Javeriana Nacional0
2
4
6
8
10
12
14
16
18
0%
20%
40%
60%
80%
100%
120%
140%
97%
78%73%
127%
Outreach activities Vs. Goal completion rate
# of
acti
vitie
s
Goal
com
pleti
on p
erce
ntag
e
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
1. UNIVER-SIDAD NA-CIONAL DE COLOMBIA
2. UNIVER-SIDAD PED-AGOGICA
NACIONAL
3. UNIVER-SIDAD DE
LOS ANDES
4. UNIVERSI-DAD TECNO-LOGICA DE
PEREIRA - UTP
5. PONTIFICIA UNIVERSIDAD
JAVERIANA
6. UNIVERSI-DAD DISTRI-TAL FRAN-
CISCO JOSE DE CALDAS
7. UNIVER-SIDAD NA-
CIONAL ABIERTA Y A DISTANCIA
UNAD
8. UNIVER-SIDAD DEL
TOLIMA
9. UNIVER-SIDAD DEL
CAUCA
10. UNIVER-SIDAD EX-
TERNADO DE COLOMBIA
020406080
100120140160180200
0%
10%
20%
30%
40%
50%
60%
70%
17%27%
34% 40%46% 49%
51% 53% 56% 58%
Número de postulaciones
# po
stul
acio
nes
% a
cum
ulad
o
H3: The more recruitment activities executed on a university campus, the greater the number of applications we receive.
• Top 10 source of candidates per university
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.
REFLECTIONS ON H3:
Why is it that in one university with less number of activities, the goal completion rate was higher?
New hypothesis:
1. The graduate profile is more “social oriented”2. Unemployment: Enseña Por Colombia was just another “job option”
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.
New hypothesis:
1. The graduate profile is more “social oriented”2. Unemployment: Enseña Por Colombia was just another “job option”
DATA
0
10
20
30
0%20%40%60%80%
17%28%
40% 49% 58% 63% 69% 74% 80%
Professional status: Nacional
2. Hypotheses
3. Data
4. Conclusions
Causes
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
New hypothesis:
1. The graduate profile is more “social oriented”2. Unemployment: Enseña Por Colombia was just another “job option”
DATA
0
4
8
12
0%20%40%60%80%
17%34%
48%58% 64% 70% 73%
Professional status: Andes
2. Hypotheses
3. Data
4. Conclusions
Causes
H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions4. Conclusions
H1: The recruitment campaign was effective.
C1: The recruitment was effective in a 102% within the target universities and in a 322% overall.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions4. Conclusions
H1: The recruitment campaign was effective.
C2: Even though the recruitment campaign was effective overall, when we look at the goal completion rate we can see that only in the 57% of the degrees the goal was met.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions4. Conclusions
C5: : The recruitment activities on campus have an impact on the goal completion rate. Nevertheless, the candidates profile from each university reacts differently.
H3: : The more recruitment activities executed on a university campus, the greater the number of applications we receive.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Causes
2. Hypotheses
3. Data
4. Conclusions4. Conclusions
C6: : Specific university analysis should be made for better understanding and creating strategies that respond to each context.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
Causes
2. Hypotheses
3. Data
4. Conclusions
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions Strategic Planning
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions
1. To increase the goal completion rate in the target universities and target majors.
2. To have higher quality applications.3. To maximize the impact of the communication
strategies used during the recruitment campaign.4. To increase the number of information sources per
candidate.5. To cultivate relations with the academic
departments, specially those with higher barriers of entrance to the program.
6. To have a higher completion rate of applications.
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
Causes
2. Hypotheses
3. Data
4. Conclusions
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
Strategic Planning
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
1. Differentiated goals.2. Personal cultivation. 3. Follow-up strategies during the recruitment season.
1. Prioritize stakeholder relationship 2. Personal cultivation strategic plan
Strategic Planning
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
1. Intuition vs. Specific information2. Prioritize outcomes 3. Deep understanding of the challenges that the area
faces4. Collecting information in advance with a clear sense of
WHY 5. Structured and focus road to strategic planning 6. Decision making based on concrete variables 7. Helpful tool for all areas in the organization8. Extremely useful for accountability, transparency and
stakeholder cultivation
4. KEY LEARNINGS
END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
4. KEY LEARNINGS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
AGE
REGION
MAJOR
UNIVERSITY
QUALITYGPA
992 CANDIDATES
WAS THE RECRUITMENT CAMPAIGN EFECTIVE?
WHY DO I WANT TO DO THIS?ACTIVITIES EXECUTED
AGENDA
1. OBJECTIVES2. CONTEXTUAL INFORMATION3. PROCESS4. END OF SEASON REFLECTION5. KEY LEARNINGS6. DEVELOPING YOUR OWN EOS
6. DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
SPEED DATE….
!SPEED DATING!
2. PROCESS: END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
Outcomes
1. Outcomes
Causes
2. Hypotheses
3. Data
4. Conclusions
5. Future
What outcomes/changes would you like to see next year based on this year’s outcomes?
6. ResolutionsWhat actions must your organization take to reach this future next year?
Solutions
A. Decide on goals
B. Write strategic plan
Set goals in terms of quantity, characteristics, and timing.
What are my priorities for this year given my end of season reflection and overall goals?What actions will I take to reach my goals?
Strategic Planning
Download link
6. DEVELOPING YOUR OWN END OF SEASON REFLECTION ENSEÑA POR COLOMBIA
SPEED DATE…. !SPEED DATING!
PART I• 5 min: During this time please:
• Write 1 outcome (quantity, quality, positive, unexpected, etc.)• Create 1 hypothesis related to this outcome
PART IIIf you have the letter A, please stand or sit in front of a person with the letter B.
• 6 min: During this time please:
• 3 min:• 1min: The “A” person will tell the “B” person about the hypothesis created and why it is
relevant.• 2 min: The “B” person will ask clarifying questions about the hypothesis and then both
will discuss about what type of data is required to verify the hypothesis.• 3 min:
• Do the same exercise now with person´s “B” hypothesis
PART IIIFind another partner
• 6 min: Repeat the previous process
PLAN DE PRESENTACIÓNQUESTIONS
?