End Design Revision Hell

NELA DUNATO

Make it pop!

THE WORK WE CREATE IS NOT

INTENDED FOR THE CLIENTS, BUT

THE USERS OF THAT PRODUCT.

design a solution that

solves the user’s problem

& makes the

client money

OUR JOB:

Where did it go wrong?

WE’RE NOT DOING CLIENTS,

OR OURSELVES A FAVOR BY

OFFERING MULTIPLE OPTIONS.

“What do you like?”

IS THE WRONG QUESTION TO ASK.

MISTAKE #1

We rely on hope

YOU CAN’T BASE YOUR BUSINESS

ON HOPE ALONE.

EXPLAIN HOW YOUR PROCESS

WORKS, AND HOW TO PROVIDE

RELEVANT FEEDBACK.

LEAD YOUR CLIENTS THROUGH

YOUR PROCESS SO THEY CAN

IMAGINE WHAT IT’S LIKE.

[WORDPRESS

SCREENSHOT?]

COLLECT INFORMATION

IN ADVANCE AND REDUCE

THE NEED FOR FEEDBACK.

MISTAKE #2

We take our experience for granted

YOU NEED TO BE ABLE TO

SUPPORT ALL YOUR DECISIONS

WITH SOLID ARGUMENTS THAT

MAKE SENSE TO THE CLIENT.

PRESENT YOUR

WORK IN CONTEXT.

PROVE YOU’RE A PRO AT EVERY STEP.

GET THE CLIENT TO CONFIRM

IN WRITING

SELL YOUR SOLUTION TO THE CLIENT.

BE CLEAR FROM THE VERY BEGINNING ABOUT HOW YOU WORK.

JUST BECAUSE IT’S A STANDARD

PRACTICE, IT DOESN’T MEAN

IT’S GOOD FOR YOU.

REGULARLY TEST,

ITERATE & IMPROVE

YOUR PROCESS.

http://neladunato.com/

neladunato.comhi@neladunato.com

@nelchee

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