Enabling the Digital Services Marketplace with Onboarding Automation

download Enabling the Digital Services Marketplace with Onboarding Automation

of 42

  • date post

    16-Apr-2017
  • Category

    Technology

  • view

    197
  • download

    0

Embed Size (px)

Transcript of Enabling the Digital Services Marketplace with Onboarding Automation

  • 2016 TM Forum | 1

    A radically simplified approach to

    onboarding and lifecycle

    management

    Enabling the Digital Services

    Marketplace with Standards

  • 2016 TM Forum | 2

    Rise of Platforms disrupting industries

    Tectonic shift from static vertical-integrationto horizontal dynamic eco-systems

    To curated,

    governed

    Peer-2-Peer

    From Central

    Command

    & Control

    Virtualization and the Rise of the Platform Economy

  • 2016 TM Forum | 3

    Background image: TM Forum Frameworx, Barry Graham, TM Forum, April 7, 2016

    https://www.youtube.com/watch?v=1fQESPMpkCA

    Multi-Cloud

    Hybrid WorkloadsSmart

    Services

    Digital Service Provider Platform

    Virtual Function Marketplace

    SBC

    IMS

    EPC

    CPE

    DSRDPI

    VF Packages are

    the Unit of Work

    in a Virtualized

    Environment

    ... driving interest in Platform business models to connect partners and customers in a value-fabric

    The Platform Business Model

    https://www.youtube.com/watch?v=1fQESPMpkCA

  • 2016 TM Forum | 4

    Enabling the Digital Services Marketplace

    it needs to be easy to onboard partner functions

    In order for service providers to realize platform business models,

    and automatetheir handling across end-to-end processes.

    it needs to be easy

  • 2016 TM Forum | 5

    Current Situation

    Sell VNF Sell Services

    Value !

    Use Services

    Value !Value !VNF Providers Service Providers Customers

    Receive New RequestsSeek New Capabilities in Marketplace

    While seemingly simple, this has been extremely difficult in practice

    Time

    Costs

    Service Providers report 6-8 weeks to onboard a single Virtual Network Function

    Increases costs

    Slows down service velocity

    Ties up resources

    Holds back Carrier Virtualization

  • 2016 TM Forum | 6

    Why is onboarding partner functions and automating processes so darn hard?

    The Challenge

  • 2016 TM Forum | 7

    Vendor Onboarding

    Market place

    B2B Partnership

    Procurement

    Market Intelligence

    Procurement Strategy

    Product Maturity

    Capability Onboarding

    Validation

    Acceptance

    Cataloging (product, service, resource)

    Offer Creation

    Composition

    Blueprinting

    Cataloguing (offering)

    Use

    Service design

    Configure (service)

    Instantiate

    Inventory

    Manage

    Monitor

    Update

    Upgrade

    Billing

    Usage/metrics

    Retire

    Migrate User

    SPs Bottom Line: Business and Operations LCM

    VNF Suppliers Focus: Service & Software Component LCM

    Heterogeneous multi-tenant & vendor LCMs

    Gaps between Operations and Technology Lifecycle Management

  • 2016 TM Forum | 8

    Maturity Metrics

    SLA License Package Descriptors

    Testing Descriptors

    Metrics Descriptors

    8

    Vendor Onboarding

    Market place

    B2B Partnership

    Procurement

    Market Intelligence

    Procurement Strategy

    Product Maturity

    Capability Onboarding

    Validateion

    Acceptance

    Cataloging (product, service, resource)

    Offer Creation

    Composition

    Blueprinting

    Cataloguing (offering)

    Use

    Service design

    Configure (service)

    Instantiate

    Inventory

    Manage

    Monitor

    Update

    Upgrade

    Billing

    Usage/metrics

    Retire

    Migrate User

    Ve

    nd

    or

    Ha

    d-o

    ff

    info

    rma

    tio

    n

    SP

    lif

    ec

    yc

    le

    Service designer

    Service component builder

    Service implementer

    Implementation project manager

    Product manager

    Service delivery manager

    Partner manager

    Subscriber/Enterprise

    Product end user

    Policy engineer

    Customer care

    Market Analyst/ Procurement

    Product solution designer

    Process engineer

    sta

    ke

    ho

    lde

    rsNature of arbitrary complexity in a multi-stakeholder ecosystem

  • 2016 TM Forum | 9

    The Root Cause Lack of Standards

    The Telecom industry is rich with standards and Open Source projects

    However, these are discrete activities, leading to siloed operations and manual integration. There is no unifying model-of-models or metamodel that provides comprehensive metadata that facilitates automated on-boarding and end-to-end lifecycle management.

  • 2016 TM Forum | 10

    There is currently no standard metamodel for customer-facing services or standard way of modeling IT services.

    Leading-edge telcos say this is the largest service orchestration challenge they face.

    The Composable Telco Report, Caroline Chappell, Heavy Reading, October 2016

    The Result the missing link breaks the ecosystem value fabric

    VNF Providers Service Providers

    Chasm

  • 2016 TM Forum | 11

    Modeling Arbitrary Complexity of Virtual Functions

    Need to model in 3-dimensions

    1) Metadata to describe the Virtual Function;

    2) Metadata to describe the Service Configurations;

    3) Metadata to describe the Package DevOps

    Virtual Functions are sophisticated applications.

    No two VFs, even of the same type, will be designed the same or have the same requirements or operations

    The Onboarding Automation/well-enabled VNF Package Catalyst is to demonstrate a radically simplified approach to

    onboard and manage virtual functions/software components.

  • 2016 TM Forum | 12

    Catalyst Overarching Goal Same Day Onboarding

    Service providers are faced with some simple, but surprisingly hard

    challenges in NFV transformation.

    1) What am I getting?

    2) How can I trust what I am getting?

    3) How long is it going to take to generate value ?

    VNF Providers Service Providers CustomersSell VNF Sell Services

    Value !

    Use Services

    Value !

    Onboarding : LESS THAN A DAY Create, Sell Services : 1 to 24 Weeks

    Value !

  • 2016 TM Forum | 13

    Champions:

    Solution Providers:

    Collaboration Communities:

    Catalyst Participants

  • 2016 TM Forum | 14

    Theres cleverExisting approaches are code-first. This is manual, development-centric custom interface work with some cool tools, but these short-cuts still result in, tightly-coupled, one-off, brittle integrations that are expensive to deploy and maintain

    Self-Operating Napkin, Rube Goldberg, 1931

    Conventional Integration

  • 2016 TM Forum | 15

    ... and then there is smart:The demonstration will showcase a dynamic implementation that uses a standards-based template to rapidly on-board partner capabilities (no code) and then leverages the related metadata for composition, policies and orchestration

    Metamodel-driven Interoperability

    Suggest we talk some technical

    details here i.e. TOSCA slides to

    entice people go to see the demo in

    action

  • 2016 TM Forum | 16

    The API Problem

    Every Partner APIis a snowflake

    1) Unique un-modeled interfaces;

    2) Manually integrated per use;

    3) not automatically interoperable

    Note: As the number of connected elements in a solution increases it exposes the need for a common interface pattern to abstract integration complexity and support model-driven automation

  • 2016 TM Forum | 17

    This is not Carrier Virtualization

    Manual integration does not scale

  • 2016 TM Forum | 18

    The Catalyst demonstrates a radically simplified approach to onboarding and lifecycle management

    A TOSCA-like engine for packaging virtual functions using a standards-based template

    A Metamodel for a Virtual Function that is being contributed to ZOOM by EnterpriseWeb

    A schema with mappings between industry standards (TMF OpenAPIs, OASIS TOSCA, and ETSI NFV)

    Dynamic APIs providing a common machine-readable pattern to abstract handling of heterogeneous interfaces

    Frameworx Impacts: ZOOM, DOCF, Open APIs, DPRA, DSRA, Value-Fabric

    Catalyst Objectives

  • 2016 TM Forum | 19

    Modeling Arbitrary Complexity of Virtual Functions

    Need to model in 3-dimensions1) Metadata to describe the Virtual Function;

    2) Metadata to describe the Service Configurations;

    3) Metadata to describe the Package DevOps

    Virtual Functions are sophisticated applications.

    No two VFs, even of the same type, will be designed the same or have the same requirements or operations

  • 2016 TM Forum | 20

    The Application Graph

    In addition, a Package must include models of the required middleware components, automation tools, and run-time engines (including Orchestrators and Controllers) and their behaviors

    A Virtual Function has a highly-connected and

    deeply-networked application topology

    E Pluribus Unum

  • 2016 TM Forum | 21

    Carrier Virtualization starts in the Cloud

    You need a Cloud-native container to organize and distribute all the artifacts

  • 2016 TM Forum | 22

    Package ID Maturity Metrics

    SLA License Package Descriptors

    Testing Descriptors

    Metrics Descriptors

    [body of package]

    Vendor Onboarding

    Market place

    B2B Partnership

    Procurement

    Market Intelligence

    Procurement Strategy

    Product Maturity

    Capability Onboarding

    Validateio