Enabling the connected aircraft - Joe Leader, CEO, APEX
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Transcript of Enabling the connected aircraft - Joe Leader, CEO, APEX
Enabling the Connected Aircraft
Joe Leader, MA, MBA/TM, Ph.D. (ABD)APEX CEO
The Airline World Changing
AirlinePassenger Experience
Airline Route &
Price
Airline Alliance Loyalty
2010 Route-pricedriven(90%)
Airlineloyaltybiased(10%)
2016 Route-pricedriven (75%)
Airline loyaltybiased (5%-15%)
Passengerexperience(10%-20%)
Advancing PaxEx and Airline Revenue
In-Flight Checked
Bag Tracking
Drink, Food, Entertainment
Preferences Remembered
Connected Flight
Attendant
Next Flight Upgrade Options
Flight Disruption
Options
Enhanced Ancillary Revenue Tracking
Passenger Data
Updated to Airline
Welcomed by Name,
Status in IFE and/orDevice
Bag Tracker
In-Flight Checked
Bag Tracking
Drink, Food, Entertainment
Preferences Remembered
Connected Flight
Attendant
Next Flight Upgrade Options
Flight Disruption
Options
Enhanced Ancillary Revenue Tracking
Passenger Data
Updated to Airline
Welcomed by Name,
Status in IFE and/orDevice
SEAT 21CORDERED:
Advancing PaxEx and Airline Revenue
In-Flight Checked
Bag Tracking
Drink, Food, Entertainment
Preferences Remembered
Connected Flight
Attendant
Next Flight Upgrade Options
Flight Disruption
Options
Enhanced Ancillary Revenue Tracking
Passenger Data
Updated to Airline
Welcomed by Name,
Status in IFE and/orDevice
When you have a delayed flight, you want options!
In-Flight Checked
Bag Tracking
Drink, Food, Entertainment
Preferences Remembered
Connected Flight
Attendant
Next Flight Upgrade Options
Flight Disruption
Options
Enhanced Ancillary Revenue Tracking
Passenger Data
Updated to Airline
Welcomed by Name,
Status in IFE and/orDevice
Advancing PaxEx and Airline Revenue
You Spent:$14 Drinks$12 Food$7 Movies$49 Upgrades
Advancing PaxEx and Airline Revenue
In-Flight Checked
Bag Tracking
Drink, Food, Entertainment
Preferences Remembered
Connected Flight
Attendant
Next Flight Upgrade Options
Flight Disruption
Options
Enhanced Ancillary Revenue Tracking
Passenger Data
Updated to Airline
Welcomed by Name,
Status in IFE and/orDevice
Connectivity Helps Drive Airline Profitability
• The Economist cites $10 billion onboard passenger experience upgrades this year for existingaircraft alone – up half a billion from last year from our combined efforts*
• Half of all airline profits industry-wide are being redirected to enhance passenger experience*
*The Economist, May 2015, September 2015
Total Global Airline Profitability in Billions of USDSOURCE: IATA 2015
Source: APEX Global Survey26%
28%
28%
29%
31%
32%
32%
34%
34%
36%
36%
39%
39%
40%
45%
Purchased Wi-Fi
In-Seat Audio
Headset provided by airline
Purchased In-Seat TV
Airline app streaming Movie/TV
Comp. In-Seat Movie
Airline provided tablet
Comp. In-Seat TV
Gaming
Individual In-Seat Screen
Moving maps
Pre-downloaded personal content
In-Seat Screen Other functions
Purchased In-Seat Movie
Comp. Wi-Fi
Wi-Fi Rated Highest in Improving Airline Ratings
In-the-Air in 2016
• Majority of US aircraft are connected, but otherwise still in the minority worldwide
• Personal in-flight entertainment covers vast majority of long-haul flights and US aircraft, but varies significantly across geographies worldwide
• Every geography in the world features disruptive carriers advancing in-flight connectivity and entertainment
Source: RouteHappy.com, travelskills.com
On-the-Ground in 2016
Denys Prykhodov / Shutterstock.com
• Connectivity is a given
• Every one of us has a connected computer in our pockets at all times
• In-flight entertainment on-demand covering a wide variety of sources
• Now in the first generation of wearables, virtual reality, and the “internet of things”
• We tend to interact with two screens at once
Connectivity in Flight Taking Off
Source: Inmarsat
• On-the-ground experience of today a baseline minimum
• In-Flight, the new elements revolve around four key areas
1. Technological convergence
2. Flight environment
3. Passenger individualization
4. Passenger immersion
Fast Forward to 2025In-Flight Entertainment and Connectivity
IFEC Passenger
of 2025
Technology
Environment
Individualization
Immersion
• Aircraft will remain connected atall altitudes
• Every low-bandwidth connected device on every passenger will automatically connect on-board
• Aircraft lighting for mood and environment will advance to individual passenger lighting, screen lighting, and window effects
Environment of 2025:The Fully Connected Cabin
• Not only will you be remembered personally, but wearable devices will promote in-flight wellness– Prompts to move
– Hydration awareness
– Biofeedback
– Body based lighting
Image Source: www.element14.com
Environment of 2025:Individualization by Wearables
• By 2020, Google estimates that half of search will be done by voice
• In flight, movies and flight needs will be met by “soft voice” interaction intertwined with existing devices
• Voice also will indicate mood and needs that could be interpreted as desired
Environment of 2025:Individualization by Voice
• By 2025, artificial intelligence will be an accepted part of our everyday life – but not how you think
• Intelligent assistants in all devices will provide the right information with the right context at the right time
• Your needs will be anticipated more than you would think possible today
Environment of 2025:Individualization by Artificial Intelligence
Takeaways
• Passengers willing to pay for connectivity services a la carte so long as they are not abused
• Focus on ease of use, connectivity, upgradeability with speed and “future proofing” of investments
• 2025 will be very much like today in-flight, but the passenger experience will be vastly improved in small ways
• Connectivity and content will continue the rapid climb of multi-screen availability
• Passenger’s biggest potential change in environment will be based on their own wearable and immersive technology possibilities
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Joe Leader, APEX
at the 2016 SITA Air Transport IT Summit, Barcelona.
2016 Air Transport IT Summit. Confidential. © SITA 2016