Enabling technologies in government social media-oph-april2011
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30 mins of social media thinking Todd Wright Enabling Technologies Government Communications Meeting – Canberra April 2011
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Transcript of Enabling technologies in government social media-oph-april2011
30 mins of social media
thinking
Todd Wright Enabling Technologies
Government Communications Meeting – Canberra April 2011
How are you using social Media?
To listen?To participate?
To evaluate?
What and Who are you listening to?
Sentiment analysis
“identify and extract subjective information in Social Media”
“measurement should not just be about tracking, or trying to understand how influential any particular commentator or participant is. It is about identifying what conversations the organisation should participate in and understanding how engagement can help an organisation meet its objectives”.
The Chartered Institute of Public Relations - CEO Jane Wilson
Identifying Influencers
Listening Tools
• Radian 6• Buzz metrics• Trackur• Post Rank• Google
Participate
Evaluate
• Social media measurement is a discipline, not a tool or a “single metric”
• Organizations need clearly defined goals and outcomes for social media (that can be meaningfully allocated to extant business functions)
• Media content analysis should be supplemented by web and search analytics, survey data and other methods
• Evaluating quality and quantity is critical, just as it is with conventional media
• Measurement must focus on “conversation” and “communities” not just “coverage” http://www.cipr.co.uk/
Manage your social
exposure
Dashboard your social media life
• Keep thinking online:
Twitter: @threesidesFacebook.com/threesides
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