Enabling services for Enabling cities | @CityasaService @wepushsocial

Have you tweeted about it? #cityasaservice

@guglielmoa

Buon Giorno!

Erice - 1 Ottobre 2015

What about me?

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Chi siamo?We are all designers.“I'm working with communication design, and participation design

mixing and playing with 4 words - #diffuse #creativity #design #thinking - in order to find how to build up a new expertise.

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Italian Chamber of Commerce for Germany

#SocialWorkshopBerlin - Bologna

#ServiceDesign4socent

#Jammer

@MakeSenseTwitts

@ProgettoRENA

#OpenToscana

#E-Motive

@Labgov

S-cambia cibo

Mitosis Coworking

And over all ..

School Raising is the first crowdfunding platformto fund school projects

We gather innovative

projects from schools

We enable citizen to

fund these project

School Raising

Your expectations?

Enabling services for Enabling cities:what I've learnt from practices where the process is the service and how to

design new ones.

1.Enabling Services for Enabling Cities

2.Process is the Service

3.Practices: 1. NextRieti2. School Raising 3. 100in1giorno

4.How to apply it when we're in the delivery phase of a Service Design process?

1. Enabling Services for Enabling Cities

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YesterdayIt was like this

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Flickr: Easa Shamih

Design a service

Flickr: Grant

Deliver a service

The user

Design a service for this man:

he will (try to) use it as designed

Public services

Camping

Services were designed for designed men

What if we recognize that what's working is people and what's broken is our approach

Mia Birdsong

‘‘ ‘‘

And today?Who is The user

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We’re not anymore in a (seem-to-be) sink

We’re here.. and you don’t need to go so far…

.. to see the beauty of complexity

A new social, economic, institutional and legal paradigm is going to characterize the 21st century as the CO-century.

Christian Iaione

‘‘ ‘‘

COmmons, COllaboration, COoperation, COmmunity, COmmunication, CO-design,

CO-production, CO-management, COexistence, CO-living

Christian Iaione

‘‘ ‘‘

Long tailusers

Mitosis Coworking

Undefined users

Connected users

What City?

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TechnologyToleranceTalent

The rise of the Creative ClassRichard Florida

‘‘ ‘‘

A city where to be free

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What Services?

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Having options means having the freedom to choose.

Francesco Zurlo

‘‘ ‘‘

Freedom is an outcome of social justice

Zygmunt Bauman

2. Process is the Service

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How can we design services that are

making our users free?

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Jo.sau

Change the way you see it

Flickr: Kai Schreiber


Flickr: Stefano Petroni


100in1giorno Milano


Flickr: julienghien1


Enable your userto be a designer

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The man who doesn’t design is a man without freedom.

Francesco Zurlo

‘‘ ‘‘

3. Some practices

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Practice/1School Raising

School Raising is the first crowdfunding platformto fund school projects

We gather innovative

projects from schools

We enable citizen to

fund these project

CHOOSE A PROJECT

Select what you’d like to

have realized in a school

FUND A PROJECT

Contribute to a project, even

with a small amount

GET A GIFT

Every amount correspond

to a reward

Euro Raised

Project Funded

Backers

20.000

15>520

15 months

School Raising:From product to process

www. schoolraising.it [email protected] @schoolraising

An opportunity ..

Credits: Flickr | Gavin Stewart

.. to SwitchCredits: Flickr | Lyle Vincent

Crowdfunding

is not

a one-shot-action

3 moments:1. Before -> plan your campaign

2. During -> execute your campaign

3. After -> don’t forget you biult a community

Before -> plan your campaign

• Communication plan (online e offline)

Remember: you need at least 7 contact moments to bring a friend of you

to back your project

Start setting up all the tools to contact your friends

Organize offline events to be communicate online

Say thanks to your backers

The simpler, the betterAnd if you geto 100% before the deadline .. Share what you would do

Before -> plan your campaign

• Rewards

Remember: this is an opportunity to create a strong connection with

your backer

Give a present (emotion)

Share the results of your project

Be funny, but do not kid anybody

Oggi una alunna ha chiamato Carmelo, è stato bellissimo...emozionante e

gratificante!!!!!I bambini vorrebbero parlare con tutto il

mondo e dire grazie!!!Amanda - Progettista

‘‘ ‘‘

School Raising:Un-expected outcomes


School Raising

First U.O.


Luca April 2013 / Berlin

Luca October 2014 / MIT Boston

School Raising

Second U.O.

School Raising

Third U.O.

School Raising

Fourth U.O.

come nonno ho potuto constatare l'interesse da parte di mio nipote per la robotica. In questo istituto dopo la scuola i ragazzi una volta a settimana possono accedere ad una sula aperta fuori dell'orario scolastico.

Nonno Teodoro

‘‘‘‘

School Raising

Fifth U.O.

What’s next?

A tool to

re-design the

school

together (students, professor,

parents)

Practice/2Next Rieti

connettere, trasformare, crescere

An emptyplace

A demographical and entrepreneurial emptiness

Waiting attitude

from SNIA to Territory

Project Process

A Strategy

A process for social innovation

Assets

Cosa abbiamoscoperto:

Local excellences

Risorse:Il sistema delleconnessioni esistenti

Potenzialità

New connectionbetween the assets

School – Work alliance Tools

Talent activationTools

Support for startupsTools

Ex vuoto- Hotel diffusoStories

Rieti d’eccellenzaStories

Roadmap

Scenario

Agenzia del Cambiamento

Red Bull Music Academy, Madrid

What do we need now?Building an “Agenzia del Cambiamento”

Nel 2025?

It’s us

It’s you

Practice/3100in1giorno

4. How to

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Stopping rule > PRODUCTSEnabling rules > STORIES

Francesco Zurlo

‘‘

”First of all: build the chimney and then declare: it’s not so bad, maybe we can build the rest of the house[Annibale d’Elia]

”You need to give an object, a gathering symbol

[Paolo Verri]

”You need to find a firestarting«semilla»

[Vincenzo Zappino]

”Let yourselves hazard

[Fabrizio Barca]

Practical questions

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• What assets are you designing on?Firestarting Semilla

• (School Raising) School Projects

• (Next Rieti) Local talents and fails

• (100in1giorno) Local Organizations

• What are your Minimum Viable options?

Make it hackerable

• (School Raising) Co-design with promoters

• (Next Rieti) Activities promoted by agenzia del cambiamento

• (100in1giorno) Festival

• What’s your long-term-dreaming scenario (vision-mission)?

Is it blurred enough?

• (School Raising) School as a commons

• (NextRieti) New economical models

• (100in1giorno) New ownership of public spaces

• Do you have a short and accessible service cycle?

First time

• (School Raising) Crowdfunding campaign

• (Next Rieti) Agenzia del cambiamento

• (100in1giorno) Workshop

• Do you have a long and engaging service cycle?

Sustainability

• (School Raising) School Innovation Hub

• (Next Rieti) Rieti HUB

• (100in1giorno) ?

Against the authority, for a diffuse design

Francesco Zurlo

‘‘ ‘‘

• What assets are you designing on?Firestarting Semilla

• What are your Minimum Viable options? Make it hackerable

• What’s your long-term-dreaming scenario (vision-mission)?

Is it blurred enough?

• Do you have a short and accessible service cycle? First time

• Do you have a long and engaging service cycle?Sustainability

GrazieM: [email protected]

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Enabling services for Enabling cities | @CityasaService @wepushsocial

Design

Transcript of Enabling services for Enabling cities | @CityasaService @wepushsocial