AlexASKforDevelopersIanMassingham,TechnicalEvangelistRaz Bachar,StartupBusinessDevelopmentDaniloPoccia,TechnicalEvangelist

Whenyouhaveaquestionorwanttodosomething,allyouhavetodoisask.

Customerfeedback

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B U I L D I N G A N E C O S Y S T E M F O R A L E X A

Create Great Content:

ASK is how you connectto your consumer

T H E A LE XA E COS YS T E MSupported by two powerful frameworks

A L E X AV O I C ES E R V I C E

UnparalleledDistribution:

AVS allows your contentto be everywhere

Lives In The Cloud

Automated SpeechRecognition (ASR)

Natural Language Understanding (NLU)

Always Learning

A L E X AS K I L L SK I T

UNDER THE HOOD OF ASKA closer look at how the Alexa Skills Kit process a request and returns an appropriate response

You Pass Back a Textual or Audio Response

You Pass Back a Graphical Response

Alexa Converts Text-to-Speech (TTS) & Renders Graphical Component

Respond to Intent through Text & Visual

Alexa sends Customer Intent to Your Service

User Makes a Request

Alexa Identifies Skill & Recognizes Intent Through ASR & NLU

Your Service processes Request

Audio Stream is sent up to Alexa

B U I L D I N G Y O U RV O I C E E X P E R I E N C E

W H E RE DO W E S T A RT ?The Evolution of a Skill

Traffic Skill Example

Giveanestimatedtimeofarrivalfromhometowork.

Traffic Skill Example

Includeaccidents,constructionandclosuresonroute.

Traffic Skill Example

Proactivelyalertusertodelaysandprovidealternateroutes.

R U NEvolve Over Time

C R A W LWhat’s Your Core Functionality?

ANALYZE USER FEEDBACK& OPTIMIZE SKILL

W A L KExpand Capabilities & Features

INNOVATE FORCUSTOMERS

T H E P LA NHigh-Level Framework to help get you started

We’veputtogetheraplantotakeyourprojectsfrominceptiontolaunch throughahonedprocessthatincludesmultipletouch-pointswiththeAlexateam.

V O I C E E X P E R I E N C E D E S I G N

1

EstablishStrategic&CreativeDirectionWhat’sYourMVP?

DevelopUserFlows&ScriptsPrepareUtterances&Responses

2

D E V E L O P M E N T

BringtheSkilltoLifeInitialSkillSubmission

DeliverSkilltoAmazonForReview

3T E S T I N G & C E R T I F I C A T I O N

Amazon&DeveloperTesting&AdjustmentsCertification&Deployment

S T A R T

E N D

L E T ’ S B U I L DA N E W S K I L L F O R A L E X A

rbachar@amazon.ludanilop@amazon.com