Enabling customer-centric supply chains

Enabling customer-centric supply chains

Andy Robertson

Sales Director EMEA, icon-scm 30th August 2012

©icon-scm Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com

Can your organisation make and keep commitments to meet and exceed your customer’s expectations?

Deliver

reliable customer service

increase revenue capture

reduce inventory

planning time

icon-scm’s software enables customer-centric supply chains that

accelerates your top-line growth and profitability

commit with confidence

mailto:[email protected]



©icon-scm

Can you continuously adjust operational plans based on volatile demand or supply to gain market share?

Deliver

adapt instantly to changing market conditions

integrate and synchronise business communities

ensure consistent business strategy

defines course of action

icon-scm’s software enables customer-centric supply chains that accelerates

your top-line growth and profitability

adapt with agility

Andy Robertson, Sales Director EMEA [email protected], +44 (7530) 401775 www.icon-scm.com




©icon-scm

Can you balance revenue growth and operational costs and steer competing expectations proactively in your supply chain plans?

Deliver

proactively manage cost to serve

increase margin through visibility of impact

use scenarios to predict and manage segmentation

protecting customer commitments

icon-scm’s software enables customer-centric supply chains that

accelerates your top-line growth and profitability

prioritize for profit





©icon-scm

Founded in 1992

Transition to software vendor

SAP Strategic Partnership

Jan Aggerbeck, CEO

icon-scm – company profile





©icon-scm

icon-scm enables customer-centric supply chains that accelerates top-line growth and profitability

Commit with confidence

Prioritise for profit

Adapt with agility

Two core products

Supply Chain Planning > SCP >> “SAP SCRM by icon-scm”

Supply Chain Collaboration > SCC

icon-scm solutions





©icon-scm

SAP and icon-scm history

Engaged in 2H’2009 as part of make vs. buy vs. partner approach to Response Management

SAP performed > one year of functional, technical and financial diligence

Solution Extension Partnership inked in Q4’2010

SAP and icon-scm over-achieved 2011 partnership revenue targets

icon-scm produced higher first-year revenue than any Solution Extension partner

Won customers in high-tech, A&D, Consumer Products and Industrial Equipment in 3 different continents

icon-scm and SAP co-developing SAP SCM roadmap

Multiple releases, including integration, scenario comparison and industry specific functionality added to the solution

Release 11 in Premium Qualification process now

Early Engagement

Initial Results

Roadmap and the future with icon-scm

© 2012 SAP AG. All rights reserved. 8

the 5 elements of the new supply chain DECIDE BETTER, OPERATE BETTER, COLLABORATE BETTER

Integrated Sales and Operations Planning

Manufacturing and

Supply Planning

Collaborative Response

Management Demand Management

Supply Chain Execution

Hans Thalbauer

SVP Line of Business Solutions Supply Chain and R&D

© 2012 SAP AG. All rights reserved. 9

Integrated Sales and Operations Planning

Demand Management Response Management Mfg Network Planning

Supply Chain Execution

Breakthrough

SAP Advanced Planning and Optimization:

• User Experience

•SAP APO w/ SAP HANA: focus on Supply Chain Analytics,

including Supply Chain

Performance Management

SAP Supply Network Collaboration •Customer Connection Project with focus on functional

and usability enhancements

SAP Response Management (ICON)

•Improved integration into SAP Business Suite SAP Enterprise Inventory Optimization (SmartOps)

•New analytical application for Inventory Management

© 2012 SAP AG. All rights reserved.

•Highly collaborative and analytical process, leveraging SAP Streamwork for collaboration and communication (On-Device)

•Built on SAP HANA (Cloud)

SAP Demand Signal

Management: •Manages massive data volumes from POS, Market Research and

Social Networks by leveraging the Cloud B2B Network, SAP

Information Interchange

(Crossgate) •Built on SAP HANA

SAP Transportation Management •Most comprehensive Transportation solution for all Industries (Shippers and Service Providers), leveraging the Cloud B2B Network, SAP Information Interchange (Crossgate) for Tendering

SAP Global Batch Tractability

•Supports company-wide traceability, root cause analysis and recalls across the network SAP Extended Warehouse Management

•Focus on TCO, Retail and new applications for Door Appointment Scheduling and Labor Mgmt 14

more innovation with SAP supply chain management

Evolution

SAP Sales & Operations Planning

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5

real-time visibility across the supply chain

©icon-scm

summary of icon-scm planning capabilities

Priority Manager User workbench to maintain flexible demand priority rules

Able to set rules to ensure previous commitments are met first

“Smart Allocation” Planning

Proprietary demand-driven planning logic that improves supply utilisation while always respecting demand priorities

Proposes supply planned orders that are in sync to constrained demand

Utilises substitute parts and alternative suppliers where beneficial

CTO Scheduling Plans multi-line orders as ship complete or partial deliveries

Fast Performance Plans large and complex environments in just a few minutes

What-if and Analysis Provides full pegging visibility, reporting and what-if planning scenarios

Integrates to Execution Customer commitments may be integrated to execution systems

©icon-scm

icon-scm customer list


http://www.honeywell.com/




©icon-scm

“icon-scm has provided Hewlett Packard exceptional order commitment and supply planning capabilities that have enabled real competitive advantages while simplifying our processes”

Tony Prophet

Senior Vice President, HP World-Wide Personnel Systems Group Supply Chain

Key Metrics

$40B+ of business supported

On-time deliveries up 30%

Productivity up 50%

Response time down 75%

HP realises value with icon-scm





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“We’re now gaining new business based on our ability to accurately and quickly commit delivery dates and then deliver on them”

Theresa Ende

Vice President of Supply Chain, JDSU

Key Metrics

Productivity up 100%


Capture 2% more revenue / margin

JDSU realises value with icon-scm





©icon-scm

“icon-scp solution dramatically accelerates the decision process and gives us the insight we need to make smarter business decisions”

Ed Tymick

Director of Supply Chain operations, Tellabs

Key Metrics

E&O down 8%


Capture 2% more revenue / margin

Tellabs realises value with icon-scm





©icon-scm

Project outcomes

Enabler Business Challenges Results

Commit

with

confidence

• Volatility – Customers expect responsiveness

• Complexity – Consider all dependencies

• Instability – Respect previous commitments

• Deliver reliable customer service

• Increase revenue capture

• Reduce inventory, planning time and

effort

Prioritize

for

profit

• Timing – Short-term opportunities vs. long-term

commitments

• Customers – Balancing competing customer

expectations

• Market – Grow emerging vs. protect

established

• Product – New launches vs. existing portfolio

• Proactively manage cost to serve

• Increase pocket margin through

visibility of impact and scenarios with

predictability

• Manage segmentation while protecting

future commitments

Adapt

with

agility

• Events – Slow response to unexpected change

• Entities – Disparate processes and

organizations

• Decisions – Tactical actions misaligned with

strategy

• Adapt instantly to changing market

conditions

• Integrate and synchronize business

communities

• Ensure that consistent business

strategy defines course of action

©icon-scm

tangible business impact

Improved customer satisfaction

5-30% increase in on-time deliveries

30-70% reduction in late orders

Increased productivity

30%+ increase in planner productivity

75%+ reduction in planner effort

Additional sales opportunities

2-5% increase in additional revenue capture

Reduced waste

10-20% decrease in expediting costs

Lower inventories

10-40% reduction in overall inventory

©icon-scm

contact

Andy Robertson

Sales Director EMEA

[email protected]

+44 (7530) 401775

Europe

Karlsruhe, Germany

+49 721 79008

[email protected]

North America

San Jose, CA

+1 408 899 7643

[email protected]

www.icon-scm.com

http://www.icon-scm.com/




























Enabling customer-centric supply chains

Technology

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