[En] the Orange Business Services WebTV business case

Nov 10, 2009

the orange-business.tv business case

Yann Gourvennec

Head of Internet & Digital Media

http://orange-business.com

http://orange-business.com/

3 some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec

a footprint supporting business around the world

local support in 166 countries and territories a seamless network covering 220 countries and

territories

local support in 166 countries and territories a seamless network covering 220 countries and

territories

some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec

setting up a b2b WebTV: teething problems

1


teething problems … in b2bfirewalls, bandwidth, downloads, progressive download and streaming

téléchargement progressif

internal usage a non-starter


how we resolved that issue

2


streamlike + movable type

inclusion flash


the new video player (mid dec 2009)


experimenting with video and vlogging

3


a few examples

all numbers related to past 12 months

all clips at http://orange-business.tv


total viewing time 575:34:19total viewers 5507

an expert demonstration on security issues

http://bo.cdn.streamlike.com/bo/page.php?mode=reporting&page=ranking&start_date=01/09/2008&end_date=24/11/2009&orderClause=time



http://bo.cdn.streamlike.com/bo/page.php?mode=reporting&page=ranking&start_date=01/09/2008&end_date=24/11/2009&orderClause=media



total viewing time 373:48:27total viewers 10.288

an over-produced clip … that made it to the top








a live debate organised by a partner








live debate with clients … inc. 360° transcript








visionary statement








product demo … simple & straightforward








client testimonial … field experience








a leading business news anchor lends a hand








CurrentAnalysis: an US perspective



the security professor at the flipchart


what resources?

4


orange-business.tv

1 multimedia project manager

€30k investment

€30k (3rd party production) exclusive of

– commercials

– sponsored media

cost per video ~€30


facts and figures

5


facts and figures

Jan 1, 2009-end of Nov 2009

•250 clips recorded

•40% in English

•60% in French

•some in Spanish and Portuguese

•184,078 clips displayed

•39,000 clips narrowcasted

•2231:22:46 viewing time (as of Nov 26)

•~1000 daily uniques per working day

Jan 1, 2009-end of Nov 2009

•250 clips recorded

•40% in English

•60% in French

•some in Spanish and Portuguese

•184,078 clips displayed

•39,000 clips narrowcasted

•2231:22:46 viewing time (as of Nov 26)

•~1000 daily uniques per working day

some rights reserved - CC 2009 - Orange Business Services - Yann A. Gourvennec Page 2525

blogs and WebTV: hundreds of experts

LinkedIN

Twitter

facebooknetvibe

s

google


follow us on …

@orangebusiness

http://www.posterous.com/orangebusiness

http://www.facebook.com/orangebusiness

Nov 10, 2009

thank you

Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited.

France Telecom Group restricted.

[En] the Orange Business Services WebTV business case

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