[EN] Orange Social Media Dashboard - March 2012
description
Transcript of [EN] Orange Social Media Dashboard - March 2012
march 2012
Orange Group
Social Media
some rights reserved - cc 2012 orange.com
some rights reserved - cc 2012 orange.com
Social Media &
Other countries
USA
Dominican Republic
Spain
France
UK41%
34%
4%
4%3%
13%
France
Other countries
Poland
UK
Tunisia
USA
26,5%
8,7%
8,6%
43,5%
7,4%5,4%
likers and followersOrange Group
Orange Worldwide likers
Orange TunisiaLikers : 390 576Followers : 16 744
Orange PolskaLikers : 538 068Followers : 455
Orange JordanLikers : 179 790Followers : 2 630
Orange FranceLikers : 402 428
Orange Worldwide followers
3 8 2 99 6 4 5 0 09 7 0
source: socialbakers march 2012
Orange page: 193 398 likers
Orange Corporate - Facebook
@orange: 7 858 followers
Orange commercialisera le nouvel iPad le 16 Mars http://oran.ge/Au2jPw #ipad #newipadl
Linkin Park will be at the Orange Warsaw Festival on June 9 at the Pepsi Arena during the first day of the festival. Enjoy ! :)
Orange Corporate - Twitter
Orange Corporate - engaging posts
march 2012
march 2012
march 2012
France:+23% vs fev 12
@orange+14% vs fev 12
source: Twitter
source: socialbakers
Orange CorporateLikers : 193 398Followers : 7 858
Orange DominicanaLikers : 189 262Followers : 46 812
source: socialbakers
some rights reserved - cc 2012 orange.com
Social Media &
2328
26
235
blog live orangeblog live orangevisits over march
Twitter international telco engagement evolution
Orange event with Tweetreach
popular articles
tweetreach «#MWC12 and Orange»
march 2012source: Tweet level by Edelman
UK O271 938 followers#2
FRA @Orange7 858 followers#1
FRA SFR_Groupe7 234 followers#4
UK Vodafone_Group104 449 followers#5
USA ATT125 706 followers#3
77,6
81,8
58,7
39,7
75,5
boxing matchKlitschko vs Mormeck
source: Google Analytics
visits/day
march 2012
Klitschko vs Mormeck le compte à rebours a commencé !
Siedem aplikacji, które zrewolucjonizują Twoją wiosnę!les 7 appli qui vont révolutionner votre printemps !
TVcheckers, il faut voter ! Qui remportera les premiers trophées de la social TV en France ? C’est à vous de décider !
source: Google Analytics march 2012
157 shares239 shares585 tweets 15 comts27 gplus 2 Pinit!
in
113 articles
march 2012
total people reached* with the search«#mwc12 and Orange» : 953 603
558 tweeterers**
split of tweet typeover 5 days
source: Tweetreach
top 5 twitterers over 558 based on the impressions***
*reach is the total number of unique Twitter users who received tweets
***each receipt of a tweet is called an impression
**a tweeterer is a Twitter user
2848March
3rd
visits
1003tweets
0
600
1200
1800
2400
3000
30-Mar25-Mar20-Mar15-Mar10-Mar5-Mar1-Mar
@lesanto
@CNETNews
@thedroidguy
@ygourven
@orange 290 207 people reached
239 742 people reached
131 309 people reached
117 757 people reached
239 652 people reachedregular tweets
@replies
retweets 52%46%
2%
some rights reserved - cc 2012 orange.com
Social Media glossary
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You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )
You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com)
Measures how your
messages impact the Twitter conversation about the brand
or product
Provides the follower's evolution from one account
engagementrate
TweetLevel TweetReach TwitterCounter
http://tweetreach.com/ http://twittercounter.com/ http://tweetlevel.edelman.com/
Measures the interactions(likes and comments)
compared to total posts and fans
It does not take into account facebook polls and shares
http://www.socialbakers.com
TweetLevel is measurement tool. It calculates an
in�uence score on Twitter taking into account interac-
tions, people, lists...