EN Omnichannel 2 - REBOLD, Data-Driven Marketing ...
1
By established relevant contact points for consumers through any digital platform, we provide data-driven strategies focused on achieving real business objectives. Using precise audience profiling, activation and attribution techniques, we adapt and customize each impact according to the individual purchase funnel phase in which the consumers find themselves. Papa John’s Challenge The U.S. fast-food chain wanted to enter the Spanish market and needed a partner to create and implement its communication strategy. Solution Results We combined a cross-device omnichannel (display, SEM, SEO, social media, programmatic) and multi-tactical (prospection, audience targeting, audience extension, geo-fencing, etc.) strategy along with highly localized offline initiatives. There was a 41% drop in CPA compared to the campaign’s outset while online sales increased by 24%, and brick and mortar sales grew by 8%. BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] | CASE STUDY Omnichannel Strategy Relevance, return and resilience in every strategy How? Customer centric: An exhaustive analysis of consumers, their interests, needs and behavior to tailor each initiative to them. Cross device and ominichannel: Individuals are not “desktops” or “mobiles.” They are digital consumers that we have to target at the right time, in the right place, offering them a customized message. Moments of Truth: Relevance and impact at key moments to achieve business objectives. Customer Journey: Adapting each touch point to individual users’ specific conversion path as well as their unique interests and needs. Data collection Data processing Algorithms created and launched (Rebold AI) Activation strategies Metrics and optimization Activation and launch Dashboard and insight generation
Transcript of EN Omnichannel 2 - REBOLD, Data-Driven Marketing ...
By established relevant contact points for consumers through any digital platform, we provide data-driven strategies focused on achieving real business objectives. Using precise audience profiling, activation and attribution techniques, we adapt and customize each impact according to the individual purchase funnel phase in which the consumers find themselves.
Papa John’s
ChallengeThe U.S. fast-food chain wanted to enter the Spanish market and needed a partner to create and implement its communication strategy.
Solution
Results
We combined a cross-device omnichannel (display, SEM, SEO, social media, programmatic) and multi-tactical (prospection, audience targeting, audience extension, geo-fencing, etc.) strategy along with highly localized offline initiatives.
There was a 41% drop in CPA compared to the campaign’s outset while online sales increased by 24%, and brick and mortar sales grew by 8%.
BARCELONA BOGOTÁ BOSTON CHICAGO DALLAS LIMA MADRID MÉXICO DF MIAMI NEW YORK PANAMÁ SAN FRANCISCO SANTIAGO DE CHILE
Barcelona: +34 93 4920000 | Madrid: +34 91 7704721 | [email protected] |
Case StudyCASE STUDY
Omnichannel StrategyRelevance, return and resilience in every strategy
How?Customer centric: An exhaustive analysis of consumers, their interests, needs and behavior to tailor each initiative to them.
Cross device and ominichannel: Individuals are not “desktops” or “mobiles.” They are digital consumers that we have to target at the right time, in the right place, offering them a customized message.
Moments of Truth: Relevance and impact at key moments to achieve business objectives.
Customer Journey: Adapting each touch point to individual users’ specific conversion path as well as their unique interests and needs.
Data collection
Data processing
Algorithms createdand launched(Rebold AI)
Activation strategies Metrics and optimization
Activation and launch
Dashboard and insight generation
