[EN] Aastra - Vertical Market - Tourism

© Aastra – 2010© Aastra – 2010

Tourism Industry Market

July 2010

© Aastra – 2010

Overview

Tourism Market

Tourism Market Needs

Aastra Solutions

Products Components

Customer References

Strengths / Opportunities

Marketing Tools

Perspectives

April 8, 2023 Tourism Industry Market 2


Market View and Target Groups

© Aastra – 2010April 8, 2023

Target groups

Companies in the tourism sector• Accommodation

> Hotel, camping, B&B (bed and breakfast), lodging, luxury hotel, apartment hotel…

• Food supply> Restaurant> Coffee shop

• Travel / business trip> Travel agency> Travel operator

Tourism Industry Market 4

© Aastra – 2010April 8, 2023

Focus on the tourist

Tourist • Everybody travels outside its habitual place

of residence.

• For a period of at least one night or 4 months at maximum.

• Go on a journey for one of the following reasons:> Pleasure (holidays or weekend)> Health (hydrotherapy, thalassotherapy, etc.)> Missions or meetings of all kinds (conventions,

seminaries, etc.)> Professional journeys, business trips


© Aastra – 2010April 8, 2023

A market view

Tourism sector today• Time of crisis • Reduction of investments - except for strategic investment• Strategic investment

> To enable the progress in competition > To be more efficient in case of new growth

Demands on the tourism sector • All forms of communication• To welcome, inform, serve and entertain the customer• To optimize the customer relationship• Mobility and security in all localities• Advanced customer services• Well structured cost control


© Aastra – 2010April 8, 2023

Positioning of Aastra

N°1 in Europe on the professional market.

Aastra offers a range of Open Solutions.

Furthermore Aastra offers a unique « Triple Play » feature.


Communication Solutions from Aastra are a strategic investment which improves your

competitiveness!


An Excursus Local Market

© Aastra – 2010April 8, 2023

Local Market

To be completed by country



Needs of Tourism Market

© Aastra – 2010April 8, 2023

Tourism Aastra solution Use per profile


CIO

• To be reachable at any time

• To have access to its information anywhere - To be mobile

• To secure hotel, its information and people

• To implement an environmental approach

• To maximize the effectiveness of staff

Back Office

• To interact with its environment

• To develop new income

• To be reachable at any time

• Presence Management

Front Office

• To improve the reception and customer service

• To be mobile• To provide the

best service

Customer

• To obtain information

• To be greeted in the best possible way

• To enjoy the time• To have the

possibility to be in contact with the front office anywhere

© Aastra – 2010April 8, 2023

Needs of tourism market


Needs of hotel keepersFront Office• To welcome• To inform• To serve• To entertain

Needs of hotel keepersBack Office• Reliable communications

services• To maximize the effectiveness

of staff• To ensure the security• To optimize costs• Environmental process

Needs of customers

• TV• Internet • Phone• Video On Demand• Games on line

For every need, there is an Aastra solution !

© Aastra – 2010April 8, 2023

To ensure the comfort of customers



© Aastra – 2010April 8, 2023

To ensure the comfort of customersWelcome and inform


• To provide a permanent reception• 24h/24, without waiting, in the language of customer• by various nature communications flow

• Voice, Mails, Fax, Chat, SMS, Video…• To inform customers by the distribution of messages• To have a high level of customer informations

• Open on data base, front office, portals, software solutions …

Needs

• Multimedia Contact Center with management of competence • Call back function• Attendant : terminal and/or software • IPBX Aastra solutions• Voicemail, Auto attendant (voice recognition), information

service• IVR• Connection with business applications (PMS)

Aastra Solutions


© Aastra – 2010April 8, 2023 Tourism Industry Market 15

To ensure the comfort of customers To serve and to entertain (1/2)

• Communication without constraints• To allow an access to the communication services

everywhere • To call out of the room and move easily• To have multi-directory terminals

• To allow an direct access with the hotel services at any time• Reception, bar, restaurant, taxi, alarm, room service,

messaging in the customer language,…

Needs

• IPBX Aastra• Cabin terminal• A computer terminal connection (Wlan)• Mono or multi-user terminal• Direct inward dialing (DID)• Forward to attendant, voicemail• Room Services (catering and global information)

Aastra solutions



To ensure the comfort of customers To serve and to entertain (2/2)

• To have image - data - voice services in the infrastructure

• Phone, internet and video• Prepayment services

Needs

• Multimedia services • Internet access • Video conference • ADSL TV, games on line, VoD • Phone terminal in room

Aastra solutions


© Aastra – 2010April 8, 2023

To improve profitability and efficiency





© Aastra – 2010April 8, 2023

To improve profitability and efficiency To have services and reliable communications


• To allow a homogeneous operation and to federate networks• Phone, computer, audio and video network• Mutualize ressources

• To enable the mobility of staff• Integration in existing IP infrastructure

• To articulate the network around an IP insfrastructure• Integration with business applications or

developed internally

Needs

• Centralized management• Networking, pooling of ressources• DECT / DECT IP, Wlan• Telephony servers, IP /SIP terminals, Applications• IP trunks • Validation of third-party applications (hospital or

administrative)• Openness and integration of the market standard

protocols: SIP, CSTA.

Aastra solutions




© Aastra – 2010April 8, 2023

To improve profitability and efficiency To have services and reliable communications


• To perpetuate an existing investment• Not reinvesting in infrastructure

• Multi-companies/hotels• Specific incoming calls welcome• Mutualized ressources

Needs

• Open solutions compatible with data manufacturers infrastructure

• Voice/Data Convergence • LAN, WAN Connections• Multi companies, securing applications access:

directories• Multi company configuration

Aastra solutions




© Aastra – 2010April 8, 2023

To improve profitability and efficiency To maximize the effectiveness of staff (1/3)


• A simplified customer management• Opening / closing line• Transaction and access to information customers • Check-in, Check-out• DID allocation• To update the directory• Global vision of rooms: available, room status, telephone

number…• IP Connection• Taxes and communications recoveries• Alarm management (scheduling, cancelling, minutes…)• Customers by name or associated keys direct calls

Needs

• Interconnection between hotel application and Aastra communication system

• TWP• Multi-Connectors for all types of PMS : Fidelio …• Voice messaging multi-language • billings, performance analysis

Aastra solutions




© Aastra – 2010April 8, 2023



• To simplify the control of communications• The hotel communications cost calculation• Detailed bill for the customer• Automatical selection of the cheapest operator• To ensure the confidentiality of communications

Needs

• IPBX Aastra solutions • Mechanism of Least Cost Routing• IP technology• Secure normalized DECT : Traditional or IP• Ciphering of calls• Authentication of users

Aastra solutions




© Aastra – 2010April 8, 2023



• A permanent presence• Presence management and collaborative work

• Mobile telephony• Frequent travel between rooms, reception and

administrative offices• To be reachable at any time• To ring many terminals simultaneously

• Signaling of calls• To allow customers to communicate quickly with hotel

staff• To offer simple call systems

Needs

• Application sharing, Video Conference System• Presence management • Smart rerouting • DECT /DECT IP / Wlan solution• One number -/ One terminal concept• Twin sets• FMC solution : Dual Mode, embedded mobile phone software

• Reception direct call button• Alarm servers

Aastra solutions




© Aastra – 2010April 8, 2023

To improve profitability and efficiency The hotels, customers and staff security


• To ensure high availability of communication network• To ensure information and communication confidentiality• To provide optimum security in the hotels

Needs

• Solutions with alarm servers• Aastra solutions guarantee a rate of 99.999 % - 10 years MTBF

reliability• Hardware redundancy: duplication / load sharing• Geographical duplication of any network (rooms, servers, links,

clusters...)• Relocation of resources: Traditionnal or IP networking / virtual

PABX• Compatible with antivirus and firewall market solutions• Users authentication• SIP Video surveillance solutions• Geolocation tool• Roundsman functionality• Man down detection : DECT terminals

Aastra solutionsNeeds of hotel keepersBack Office• Reliable communications



© Aastra – 2010April 8, 2023

To improve profitability and efficiency of teams To control and optimize costs


• To control costs• To reduce communication costs• Integration in the IP infrastructure• To reduce costs of structure• To centralize applications

• To optimize staff planing• To reduce costs of integration

Needs

• Control, monitoring and optimization: billings• Mechanism of Least Cost Routing• Trunk IP (SIP, H323)• IP telephony• Fixe mobile Convergence solution (FMC)• Dual Mode and WiFi• Reception, centralized management, shared

applications• Remote maintenance• RFC SIP, Web services, CSTA ...

Aastra solutionsNeeds of hotel keepersBack Office• Reliable communications



© Aastra – 2010April 8, 2023

To improve profitability and efficiency Environmental process


• Sustained development• Respectful suppliers• Environmental protection • To reduce energy consumption

Needs

• ROHS compliancy• Conference / Video Conference System • ISO 14001 certification• Standby mode for terminal backlight• Quality and environmental management system• Remote working / shared work to reduce impact

of travels

Aastra solutions




© Aastra – 2010April 8, 2023

Communicate and relax without constraints


Needs of customers• TV• Internet • Phone• Video On Demand• Games on line

© Aastra – 2010April 8, 2023

Global report

At home the customer has mostly a higher level of comfort than in the hotel localities.

Its level of requirement has therefore increased.

It is more attentive to their digital equipment, for instance in the bedroom.


The rooms become multifunctional spaces : room, office, lounge and relaxation space!

© Aastra – 2010April 8, 2023

Communicate and relax without constraintsTelevision


• 90 % of hotel customers switch on the TV when they are in their room.

• Approximately 50 % only really look it - 3 hours/day.

Report

• To receive a basic number content.• Weather in real time, alarm, local and international strings,

television, radio, …• For higher segments

• A channel of information on the services offered by the hotel.• Messages sent and receipt on screen display.

• Video on demand• Games on line

Needs

• Triple Play

Aastra solutions


© Aastra – 2010April 8, 2023

Communicate and relax without constraints Internet


• Customer have all technical devices (over-equipped) : laptop, USB key, digital camera, portable music player, SmartPhone…

• More than 2 out of 3 hosts use the internet at the hotel, mainly Wlan

• 75 % of business travelers use their laptop

Report

• 90 % of customers want to have an internet access in their room

Needs

• Triple Play

Aastra solutions


© Aastra – 2010April 8, 2023

Communicate and relax without constraints Phone


• 5 % of customers use the hotel phone to make calls• 60 % of customers use the phone as alarm or for

direct calls to the reception

Report

• To have simple phones for phoning and alarm• To obtain information in its language• To contact directly the reception

Needs

• Solutions IPBX Aastra

Aastra solutions



Components of the Aastra Solution

© Aastra – 2010April 8, 2023

Components of the Aastra Tourism solution


Mar

ket Hotels

Holidays villages

Travel agencies

Restaurants Aas

tra

offe

r General functions

Welcome and informations solutions

Mobility

Added value services : Triple Play

Integration of business applications

April 8, 2023

© Aastra – 2010April 8, 2023 Tourism Industry Market

Components of the Aastra Tourism solutionUnified Communication applications

33

Collaborative communication

CTI, CRM, Multi-directory

Softphone, Video sharing

Smart routing

Unified MessagingE-mail, Voice, Fax.

TTS, Voice RecoMobility - WAP

Presence & IMFollow-meCalendarChat

ConferenceConfidentiality

Recording

Unified Communication Portal UCP & TWP

Telephony Web Portal ACP IP Conference

AttendantMulti-directoriesCalendarsStatistics

ACP Web Attendant ACP Contact Center

Contact CenterIVR

Multimedia AgentsSmart Scripting

© Aastra – 2010April 8, 2023 Tourism Industry Market

Video solution in Aastra’s offer

TWP 3.1 Aastra ViPr

34

© Aastra – 2010April 8, 2023

Aastra Triple Play Suite solution (ATPS)


VideoSP

PSTN

Terminal

InternetADSL2+ Modem

Triple Play Services

IPTV

Internet

Internet

ComputerInternet

TelevisionTV HD

TelephonyQoS

Gameson line

© Aastra – 2010April 8, 2023

DVBIP gateways

Middleware IPTV STB

TV mode Hotel

LG Samsumg Sharp CMS, Pdt info service

Analog terminals Secure Access Portal

Billing

Technological partnership (ATPS components)


http://www.cieme.com/index.htm

http://www.teledex.com/index.cfm?page=home&crid=1


Customer References

© Aastra – 2010April 8, 2023

Some customer references

Pierre & Vacances – Hotel Residence

Holiday Inn Express

Best Western

Bedford 4****

Arcade 3***

Groupe ACCOR : IBIS, MERCURE, SOFITEL, PULMANN

Hôtels Majestic, Régina et St Raphael (Paris 16, 4 étoiles)

Bristol (Paris 8 , 3 étoiles)

Ritz (Paris 1er, luxe)



Customer References Lucien Barrière

© Aastra – 2010April 8, 2023

Lucien Barrière : IP in the service of customer satisfaction

Needs• Networking of different establishments (hotel, casino, headquarters…)

• Need of taxation and a GSM gateway service

• Need of mobility DECT solution

Selected solutions and services• Networking of existing Aastra PBX Systems

• 51 DECT terminals on 6 sites for increased mobility

• Billing software connected to PBX



Strengths / Opportunities

© Aastra – 2010April 8, 2023

Strengths and opportunities


Strengths

• Very small to high capacity• Security/Duplication • Networking• Mobility : DECT / IP, new

DECT terminals, WiFi• Openness / Full integration in

the information system / business applications

• Strong presence of Aastra products in the tourism market

Opportunities

• To develop new incomes• Presence Management• Complementary solutions• Trunk SIP between Aastra

platforms• ATP solution


Marketing Tools

© Aastra – 2010April 8, 2023

Tools, organisations, web sites

Tools• Brochure and PowerPoint presentation

Organisations• To be completed by country• www.ifa-international.org

Web sites• To be completed by country• http://ec.europa.eu/index_fr.htm#top


http://www.ifa-international.org/

http://ec.europa.eu/index_fr.htm#top


Perspectives

© Aastra – 2010April 8, 2023

Perspectives

E-reception

Virtual visit

Natural language for IVR / video: web access, mobile 3 G

Interactive carpet

Push automatic information about free hotels on mobile phone

Tourist route on mobile – voice guide on mobile phone

Vacation location changes to office

On-line purchase of the furniture of the room

TV monitor integrated in a plate glass window

Virtual travel



Infrastructure

Real time Communications

Unified Messaging

Presence & Collab.

Management & Security

Integration in PMS

Evolution of needs « hyper-connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure.

Modular architecture, integration into the Hotel Information System, Communication Enabling Business Processes (CEBP).

People

Systems

Organizations

Aastra

Who is Aastra ?

April 8, 2023

[EN] Aastra - Vertical Market - Tourism

Technology

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