EMV Chip Card Technology and My Healthcare Business

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& Your Healthcare Business EMV EMV is a new payments standard for card-present transactions in the USA. As of October 2015, healthcare businesses located within the USA are subject to cover all fraudulent transactions processed with dated equipment. Find out how you can prepare your practice today.

Transcript of EMV Chip Card Technology and My Healthcare Business

Page 1: EMV Chip Card Technology and My Healthcare Business

& Your Healthcare Business

EMVEMV is a new payments standard for card-present transactions in the USA. As of October 2015, healthcare businesses located within the USA are subject to cover all fraudulent transactions processed with dated equipment. Find out how you can prepare your practice today.

Page 2: EMV Chip Card Technology and My Healthcare Business

WHAT IS EMV?

EMV stands for "EuroPay MasterCard Visa", as they were the original companies that developed the technology. EMV was introduced in Europe in 2006, and in Canada in 2010. Interac Debit also changed over to the EMV standard in 2010.

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UNDERSTANDING EMV CHIP CARD TECHNOLOGY

EMV, commonly known as "Chip & PIN" or "Chip & Signature", is a technology that is replacing the magnetic data stripe on the back of credit cards. It is a small micro-chip embedded on the front of the card that is very hard to duplicate. The goal of EMV is to reduce credit and debit card fraud.

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HOW CAN I ACCEPT EMV TRANSACTIONS?

You simply need a credit/debit machine that supports EMV chip card transactions. Discover an EMV terminal that works with your business, or browse our available options below:

More Terminal Options

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IS SWIPE GOING AWAY?

Not immediately, but its removal is on the road-map for Visa and MasterCard in the coming years. Merchants can still swipe credit cards, but are exposing their businesses to fraudulent transactions.

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WHAT ABOUT MANUALLY KEYED AND E-COMMERCE TRANSACTIONS?

The EMV technology does not impact card-not-present (ecommerce) transactions as it only deals with card-present (retail) transactions. The policies in place for manually keyed transactions have not changed.

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WHAT ARE SOME OF THE BENEFITS OF ACCEPTING EMV?

Take a Stand Against FraudAccept Payments From International ClienteleLiabilityCater to the Growing Needs of Your Clients

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FIGHT FRAUD The slow adoption of EMV within the USA has led to the doubling of fraud

crimes in the last 7 years. With a mere usage of EMV cards at 0.26%, it is more important than ever to

encourage the adoption to new technology. EMV can be easily facilitated through the upgrading of terminals at point of sale.

70% of Americans have EMV cards, but only 37% of points of sales, such as businesses are able to accept them. This is expected to expand to 90% by the end of 2017.

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INTERNATIONAL SALES

As of 2015, 33% of global card-present transactions are made by EMV American cardholders traveling abroad without having adopted EMV

capabilities are likely to find themselves struggling to make purchases abroad, wherein merchants may refuse to accept magstripe-only payment cards, in consideration of liability accounts and technological incapability.

It is reported that U.S. payment card issuers reluctance to adopt EMV technologies, was met with missing nearly $4 billion in 2008 charge volume and $78.8 million in interchange fees due to international limitations in their cards.

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LIABILITY

Since October 2015, Banks will only accept liability for fraudulent charges in instances where you as a merchant, have set up to accept EMV cards.

Upgrading to EMV technology removes the liability accountability from your business.

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HELCIM IS HERE TO HELP YOUR BUSINESS IN THE RIGHT DIRECTION

Make it an easy switch to EMV by obtaining better processing rates and affordable equipment.

Helcim can help you transition to EMV for the convenience and optimization of your business, for both client and consumer welfare.

Compete against bank owned processors, brokers, and third party aggregators to save you from call center nightmares and online wallets lacking support.

Long-term agreements are a thing of the past. Enjoy flexible merchant services without monthly minimums or cancellation fees.

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Call or email Helcim and claim your free savings comparison! 1-877-643-5246 [email protected]

FIND OUT HOW MUCH YOUR CLINIC IS MISSING OUT ON TODAY!