EMRS - MKT de contenidos- IPAE
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Transcript of EMRS - MKT de contenidos- IPAE
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X3 80%
200% 30% Peru
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79% 70%
55%67%
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Video mas usado en estrategias B2B
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Las RS mas usadas en estrategias B2C
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Aumentar y mejorar la presencia de marca, principalobjetivo de los negocios B2B
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Retención, notoriedad y adquisición de nuevos clientes, principal objetivo B2C
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RS y Blogs principales herramientas para implementar plan de contenidos
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Los textos con artículos y vídeos, sonLas publicaciones más valoradas por aportar un alto ROI.
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COMUNICAR SIN NECESIDAD DE VENDER
Vender Crear Marca
AfinesRelevantes
Interés
ConocimientoConfianza
Credibilidad
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GESTIONA LA EXPERIENCIA
PERMITE SER CREATIVO
ATRAE USUARIOS
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Planifica tus contenidos
Temario en %
Establece tus actividades en un calendario
Determina forma de
ejecutar los contenidos
RECUERDA QUE LOS CONTENIDOS EFECTIVOS MANTIENEN LAS CONVERSACIÓN FLUIDA
Monitorea frecuencia y resultados mensuales
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Vincula tu contenido tanto Online como Ofline a tu marca
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CONTENIDO DE VALOR
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CONTENIDO PROMOCIONAL
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CONTENIDO EDUCATIVO
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CONTENIDO CREATIVO
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CONTENIDO CONTEXTUAL
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OBJETIVOS
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CRONOGRAMA
DÍA HORA COPY OBJETIVO IMÁGENES LINK O ESPECIFICACIONES
LUNES
09:00 a.m.
01:00 p.m.
4:00pm
06:00 p.m.
MARTES
09:00 a.m.
01:00 p.m.
4:00pm
06:00 p.m.
MIERCOLES
09:00 a.m.
12:00 p.m.
4:00pm
7:00pm
JUEVES
9:00am
12:00 p.m.
4:00PM
7:00PM
VIERNES
09:00
12:00
04:00
6:00pm
9:00pm
SABADO
9:00am
1:00pm
4:00pm
9:00pm
DOMINGO
9:00AM
1.00PM
4:00PM
9:00PM
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MONITOREA
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La virilidad es el efecto de la creación de un contenido muy bien planificado y ejecutado
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1. Calidad de la información
2.Humor3.Riesgo
4. Imprevisión5. Sexo
QUE DEBES HACER
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Caso analizado por:
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Caso analizado por:
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Caso analizado por:
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Caso analizado por:
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Caso analizado por:
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Caso analizado por:
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