Empowerment by crowdfunding How to pitch yourself to growth Nicolette Loonen Amsterdam – 26 May...
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Transcript of Empowerment by crowdfunding How to pitch yourself to growth Nicolette Loonen Amsterdam – 26 May...
Empowerment by crowdfunding
How to pitch yourself to growth
Nicolette LoonenAmsterdam – 26 May 2014
A short introduction
Agenda
What is VERA Community?Why does VERA Community exist?Why should you invest?Why should you crowdfund?What does it take to crowdfund?Lets get to work
What is VERA Community?
Crowdfunding: involved and patient capitalCampagne support: online and offlineCoaching & advice
network of professionals partnerships
Focus on female entrepreneurs with the WOW-factor
Why does VERA Community exist?
Why does VERA Community exist?
It is time to really INVEST in women!
Funding cap for female
entrepreneurs
Strengthen equity for start
of growth
Creating a level playing field for equity funding
Acces to ‘untapped
market’
InvestorsEntrepreneurs
Mobilizing female
investors
Why should you invest?
• Earn a potential return• Experience the joy of being a shareholder• Low threshold to invest: everybody can be an investor!• Support female entrepreneurs
Investing through via VERA Community gives 5 times ‘ROI’Investment Impact Involvement Inspiration Incentives
Why should you invest?
Why should you crowdfund?
• Mobilise your network and beyond• Marketing and PR tool to promote your company• Strengthen equity position• Create a network of fans• Acces to informal investors
What does it take to crowdfund?
• Engage with your audience• Think and act from investors perspective: what’s in it for me• Have a profound business plan with evidenced potential• Be likable, create sympathy• Be creative• Work hard
• Have a great elevator pitch
Create an elevator pitch that sellsPitching is……..
• Storytelling• Sales• Conversation
A good elevator pitch….
• Tells a story that people can relate to• Has relevant data, examples• Informs your audience on the problem that you are solving• Gives your vision what the world would look like with your idea
All of that in 60 seconds
A good elevator pitch….
• Who: Hi, my name is X from company Y• What: Company Y is …..• Why: The problem that we are solving with company Y is ….. • How: Our approach to solve this problem is …..• Strong oneliner that people remember
SMILE! It’s okay to have fun when you’re pitching
Let’s get to work
• Write down your own elevator pitch and practice it for a few minutes• Find someone to pitch for• Each couple chooses a winner• Each couple joins another couple and chooses a winner• Each quartet joins another quartet and chooses a winner• And so on….
The winner is…….