Using Social Media to

Achieve Your GoalsBrittany Smith

What is Social Media?

Any online platform or channel for publishing and disseminating user-generated content.1

In other words, social media is Facebook, Twitter, YouTube, My Yearbook, Habbo, etc.

Social media allows us to shift the balance of power back to us, youth!

45% of Facebook users are between the ages of 13-25 2

1. http://heidicohen.com/social-media-definition/2. http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

How Do YOU Use Social Media?

To talk with friends IM Messages Wall posts

To share pictures

To find cool stuff like videos, music, and concerts

To stay in touch with people who move away

To play games

To break up with people

How Do Adults and Influential People Use Social Media?

To find new and interesting content to repurpose

To connect with colleagues, family and friends

To find jobs

To fundraise for their organization

To collect information about their target audience and gather analytics

LinkedIn, Twitter, Facebook Pages, RSS Feeds

People you know that use social media well

How You SHOULD Use Social Media

More like adults and influential people with that special youth flare!

Externally to raise awareness about your Youth MOVE chapter and its activities, as well as to raise money

Internally to communicate with each other, share ideas, and collaborate on projects

Find and engage other youth in your community

Focus on engaging content:

Pictures, videos, polls, discussions, music

Examples

Create a Facebook Page

Use Twitter

Start a LinkedIn Group and Company Page

Create a daily newspaper using Paper.li

Start a Blog focusing on youth-related issues in your community

Create digital stories

Develop a community management strategy Website Email newsletters Social media

Create a Spotify playlist

Analytics

An important aspect of using social media is seeing how well you’re doing

On a monthly basis track not just how many fans you have on Facebook, or followers on Twitter, but the interactions you have with users Facebook Insights Use bit.ly to track how

many times a link is clicked on

Use Google Analytics on your website

Using Social Media Strategically

The internet is public, whatever you put out there other people can see And it’s saved, forever!

Develop social media user guidelines for your Youth MOVE chapter Develop a crisis plan in

case someone posts something that needs to be addressed immediately

Educate yourself about the privacy settings that are available, and use them

If you have a personal Facebook or Twitter profile, think about what you post before you post it You might want to

consider having a separate ‘professional’ profile

Don’t create drama on social media sites If you want to be mean to

someone, or break up with them, send a text message

Social Media Strategy Development

Think POST! People Objectives Strategy Technology

Remember, social media is about relationships, not technology Luckily youth are often

more comfortable with technology anyways…