Empowering You to Embrace...

Empowering You to Embrace CloudEnhancing your “Trusted Advisor” status in this

rapidly changing IT environment

Date: October 6, 2010Prepared for: Partner Leadership Summit

Confidential Material

This presentation outlines general information about the Rackspace Partner Network and our services and is for informational purposes only; all statements and information are provided “as is” and are presented without warranty of any kind, express or implied. Our program, product/services offerings are subject to change without notice.

Trademarks and Service MarksRackspace® and Fanatical Support® are service marks of Rackspace US, Inc. registered in the United States and other countries. Jungle Disk is registered trademark of Jungle Disk, LLC. Other trademarks and tradenames appearing in this presentation are the property of their respective holders We do notand tradenames appearing in this presentation are the property of their respective holders. We do not intend our use or display of other companies’ tradenames, trademarks, or service marks to imply a relationship with, or endorsement or sponsorship of us by, these other companies.

Date: October 6, 2010Prepared for: Partner Leadership Summit

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2010 RACKSPACE LEADERSHIP SUMMIT • OCTOBER 5-6, 2010 • SAN ANTONIO, TEXAS

2010 Partner Leadership Summit - Meet the Rackers

Rackspace Leadership Team:

Other Rackers to get to know:


The Rackspace Partner Network

The First 12 monthsThe First 12 months

Past 12 Months – Managed Hosting Channel GrowthBookings from Channel Sales

356% Channel Revenue Growth356% Channel Revenue Growth

Partner Categories:• IT Consultants• Advertising/Marketing• Hosted ApplicationsHosted Applications• Systems Integrators• Financial Services• Technology Providers• Distributors

VAR

218%218%

• VARs• MSP’s

Sep

-09

Nov

-09

Jan-

10

Mar

-10

May

-10

Jul-1

0

Sep

-10

2,453 Partners2,453 Partners


Net Promoter Score (NPS) Results ForManaged Hosting Partners

• NPS Question

“How likely are you to recommend the Rackspace Partner Program to a friend orRackspace Partner Program to a friend or colleague in the industry?”

• Trial NPS process in June ‘10

• Launched in July ‘10• Launched in July 10

• Response rate 22%

• Initial US score 54

• North America breakdown:

• The percentage distribution of Promoters, Passives, and Detractors are 65%, 24%, and 11%, respectively.

• 231 out of the 274 respondents (84.3%) also answered the following five questions


Net Promoter Score (NPS) Feedback

• Unifying partner programs into one• Automating commission structure with real time g

communications • Continued tool enhancements

– LMS– ROI tools– PRM – Reseller control panel

• Enhancing communications through all vehiclesEnhancing communications through all vehicles – Account teams – Portal – Product launches

U d t di th– Understanding the program

Continued feedback will result in additional improvements. We want to hear from you!! y


Past 12 Months – Cloud, Mail and Jungle Disk

Partner C t i

Cloud Billings

Categories:• MSP’s• Resellers• Web Hosters• Bloggers (affiliates)Bloggers (affiliates)• Franchisees• SaaS Providers• …

n-10

b-10

r-10

r-10

y-10

n-10 l-1

0

g-10

p-10

355%355%

Jan

Feb

Mar Ap

r

May Jun

Ju Aug

Sep

1,990 Partners1,990 Partners In 2010In 2010


R k P t PRackspace Partner Program –the next 12 months

Rackspace Partner Programs - Today

• Separate Partner Programs• Managed Hosting• Managed Hosting • Cloud • Jungle Disk• Email SharePoint and Apps• Email, SharePoint and Apps

• Separate Contracts• Separate Billing Systems• Separate Control Panels• Separate Rackspace Sales

Touch-points• No Consolidated Compensation

Reporting


Rackspace Partner Programs – Next 12 Months• One Global Partner Experience

• Contracts• Onboarding Experience• Partner PortalPartner Portal• Program Communications

• One Program Tier Structure

• Tiered on Volume of Total Business

• Tiered Benefits at Each Level Level

• Integrated Compensation Structure

All b k d b F ti l S t®• All backed by Fanatical Support®

• Launching in Q1 2011 – watch for more information

Receive increase in

Compensation and Benefits as

you move up program levels


Rackspace Partner Programs – Next 12 Months

• Complete Partner Program IT Infrastructure Overhaul

PRM Interface (SSO)– PRM Interface (SSO)– Partner Managed Profiles– Compensation Automation

S– eLearning via LMS– Partner Locator– Reseller Control Panels

• Cloud• Mail• Jungle Disk®g


Partner Advisory Council

• Launching early in 2011• Provide a forum to:

– Set Program Strategy & Direction– Set Program Strategy & Direction – Brainstorm and beta new services, tools and initiatives– Give members of our Partners Network another mechanism for feedback

Interested in joining? Let your channel representative know.


US Business Environment


International Business Environment


18

The Market Opportunity is Huge and Growing

“By 2012, 20% of “58 percent say cloud computing will cause a radical shift in IT and 47 percent say they are alreadybusinesses will own

no IT assets.”

47 percent say they are already using it or actively researching it.”

Gartner Key Predictions, January 2010 CIO Magazine (From IDC Report) October 2008

“IDC predicts that worldwide revenue from public IT cloud services, which exceeded $16 billion in 2009 will grow to

Indeed, 24 percent of users surveyed are using IAAS,

with 37 percent more

IDC – 7 Hot Cloud

billion in 2009, will grow to nearly $56 billion in 2014.”

with 37 percent more planning to in the next 24

months.”eWeek: Survey:

I f t t S i


Computing Innovations Infrastructure-as-a-Service

We’re All Part of the Technology Shift…

• We’re all feeling impact of economy– Negatively – directly impacting business– Positively – directly impacting business

• Our Customers are telling us…Ou Custo e s a e te g us– Capital is scarce– Hearing about Cloud – Not sure how to secure benefits– Customer user’s departments making decisions

• Marketing – Web based sites and campaigns• HR – Human Capital ManagementHR Human Capital Management• Finance – Next gen Financial Management

– They’re shifting from on-premise to hosted applications• CapEx to OpEx model• Redeploy resources for increase business productivity

• One consistent theme across all customers• One consistent theme across all customers– All looking to their “Trusted Advisor” for direction

Members of the Rackspace Partner Network are at the center of thisNetwork are at the center of this

Technology Shift


Empowering members of the Rackspace Partner Network• Greatest opportunity of our time is before us..

– Maintain and enhance your “Trusted Advisor” status– Reason to renew customer engagement, target new clients

• Build Your Knowledge Base

Hoo Haa!!

• Build Your Knowledge Base• Increase Your Share of Wallet

– Incorporate broader managed services offerings

Managed Hosting

M il Sh P i t

Cloud Hosting

• Train Sales and Support teams on value of

Mail, SharePoint

Jungle Disk

Train Sales and Support teams on value of cross-sell

• Engage with your customers – Rackspace can be there with you


Rackspace “After Summit” Resource Follow-up

• Providing the tools you need to get off the starting line and finish this race strong:

• Week 1: Link to the presentations• Week 1: Link to the presentations • Week 2: Empowering with the tools you

need to integrate into your business• Rackspace MicrositesRackspace Microsites• Co-Branded Collateral• Customer Communication Tools• Custom Co-Marketing• Sales Overview Sheets/ Product

Collateral• Press Releases • Resources: Sales Reps Solution• Resources: Sales Reps, Solution

Engineers, Channel Account Managers

• Week 3: Webinar training series to get your teams up-to-speed (MH, cloud, email & apps) or request customized lunch and learns with your sales teams

Empowering You to Embrace...

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