Empowering Multiscreen web and mobile applications with Mobilespear
-
Upload
shay-rosen -
Category
Technology
-
view
1.030 -
download
0
description
Transcript of Empowering Multiscreen web and mobile applications with Mobilespear
![Page 1: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/1.jpg)
E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
www.mobilespear.co.il
![Page 2: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/2.jpg)
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
http://www.facebook.com/realcommerce
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
![Page 3: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/3.jpg)
• Strategy Business analysis, Concept creation, UX, UI
• Technology Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience Powering Israel’s largest and most successful enterprises Websites & Mobile apps
![Page 4: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/4.jpg)
Tsunami Indication (3)
The shocking facts
>50% Smartphones 47.6%
Smartphones
6B Mobile phones
51% Smartphone
74% Next phone is a smartphone
![Page 5: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/5.jpg)
Tsunami Indication (3)
A multi Screen world- Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012
![Page 6: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/6.jpg)
Tsunami Indication (3)
Sequential screening
Google, Ipsos a multiscreen world research August 2012
![Page 7: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/7.jpg)
Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012
![Page 8: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/8.jpg)
TV)
TV’s new role
Google, Ipsos a multiscreen world research August 2012
![Page 9: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/9.jpg)
Shopping on smartphones?
![Page 10: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/10.jpg)
Shopping on smartphone!
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
2009 2010 2011 2012
Ebay mobile sales 2009-2012
Revenues (in $1000's)
![Page 11: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/11.jpg)
60% using smartphone for shopping(!)
![Page 12: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/12.jpg)
Tablet commerce
![Page 13: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/13.jpg)
![Page 14: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/14.jpg)
![Page 15: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/15.jpg)
Mobile Web Browsing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
2009 2010 2011 2012
Source: Statcounter web analytics report
![Page 16: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/16.jpg)
![Page 17: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/17.jpg)
SO??
An App?
A Mobile Web site?
What’s the right choice??
![Page 18: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/18.jpg)
Hmmm…
Gotta have them both…
![Page 19: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/19.jpg)
Mobile is an Access Channel Not a separated channel
An app is not enough!
Consumers expect all services to be available on all channels
![Page 20: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/20.jpg)
Responsive Web Design
• Focus on Web access
• One Site – Different layouts
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width
800px 640px 1024px
![Page 21: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/21.jpg)
• Need to change existing web site structure
• Insert new code into live, already well working existing code
• RWD creates heavy maintenance
• Challenging deployment
• Complex QA process
Responsive Design challenges
Bottom Line: A Must in new projects Danger in existing ones
![Page 22: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/22.jpg)
Presenting:
![Page 23: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/23.jpg)
Responsive Web Design for Existing websites
• An external server
• RWD done at client level using external JS and CSS scripts
Provided by MobileSpear server
• SSL based client-server communication
• Fast and easy installation
• SaaS or on premise installation
Bottom Line: Responsive web design made easy
![Page 24: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/24.jpg)
http://www.yoursite.com
www.yoursite.com
<Script language=JS
SRC=Mobilespear.com /script>
<Script language=JS
SRC=Mobilespear.com /script>
http://www.yoursite.com
Mobile Spear Server re- arranges website Layout to fit Smartphones
![Page 25: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/25.jpg)
Powering Multi Screen eCommerce
Full support for website’s existing business processes
Full search engines compatibility
Extremely short time to market
Supports all existing website/legacy integrations
Supports all existing content management system
No need to change existing code
No Proxy server
No redirects
No URL changes
- benefits
![Page 26: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/26.jpg)
• A huge percentage of website traffic comes from mobile
• A Website that is not adapted to mobile:
• Damages the companies image
• A missed opportunity to doing good business
• Responsive Web Design is the answer
Do it with now
Ask me how
Wrap up
![Page 27: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/27.jpg)
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539
Shay Rosen Head of Strategy & Consulting, realcommerce
![Page 28: Empowering Multiscreen web and mobile applications with Mobilespear](https://reader034.fdocuments.net/reader034/viewer/2022051817/547a1545b479598a098b4933/html5/thumbnails/28.jpg)
E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
www.mobilespear.co.il