Empower your Brand!

Empower your Brand!Attend This Brand Power Seminar

and get incremental revenuefrom your Brand.

Airport Hotel IKEJA LAGOS24th & 25th June, 2013

A Seminar / Workshop about the upside potential of Branding. Who should attendBusiness owners, CEO’S, Managing Directors, Entrepreneurs, factory owners.

What will attendee’s get out of this?

Insights into techniques that American and European Brands apply.

Knowledge and information about the potential in Branding and marketing products and services. The lectures will reveal ways to add value to your Brands for incremental revenue. You shall receive the formats and templates that will enable you to apply Branding.

Find out from an expert who knows how to build powerful Brands.

Author of two books on the subject of Branding.

Recipient of 42 advertising awards.

A practitioner in 12 countries on 4 continent .

BRAND POWER DELEGATES! Take advantage of a Seminar / Workshop that helped Business owners, CEO’S Entrepreneurs and Directors in Asia and in Europe to increase their revenue by adding value to their Brands.

NOW FOR THE FIRST TIME IN LAGOS.

Building Brands in the USA.Building Brands in Europe.And now, building Brands in Nigeria

For information and booking, please contact: Mrs. Bimbo Tiamiyu at Hectic Helper Services T: 234-8038154089 T:01-7929451, 08038154089, 08089323299 Lagos Nigeria. [email protected]

mailto:[email protected]

Make the most out of your Brand and win the competitive battle. Day One

Day Two

1. The principles of Branding. (lecture) What should be considered in setting up a Brand.

2. Brand’s life cycle.“How long does it take to build a Brand” and “for how long is it going to last.”

3. Brand DNA (exercise)6 typologies that would affect Branding.

4. What customers want.Gaining a better understand of the relationship between customers and Brands.

5. Branding, an on going task. What parts of the brand should not change and what parts need to be updated periodically.

6. Building on existing Marketing. How can an OEM based production facility start up its own Brand. Opportunities and pit falls…

7. Maximize PR effectiveness. When and where should PR take place for maximum effectiveness.

8. Accountability of Brands . Brand KPI, return of investment. (Lecture)

9. Marketing your Brand abroad. What you need to know about Branding abroad.

10. Brand reputation management. A good reputation is the most valuable asset a Brand can have.

11. Generating Branding Ideas. A brief excursion into generating ideas.12. Analysis of your Branding potential. Let’s talk about your Brand. First impression, quick analysis.

Some of the Branding issues that will be clarified during this seminar.

How to integrate all the Marketing Communication elements so that customers recognize the Brand’s identity.

Identifying incidental customer’s contact point as selling point.

Customers choose from a basket of options. Comprehensive Branding increases the share of customer’s choice.

Course schedule

ABOUT YOUR INTERNATIONAL COURSE FACILITATORAlex Goslar. Managing Director of Goslar & associates.

After finishing his studies in Vienna Austria, Alex started to work in various agencies in Vienna, Frankfurt, Chicago, Toronto, Kuala Lumpur, Jakarta, Addis Ababa, Lomé, Amongst his acolytes are distinctive campaigns for such global brands as: Mc Donald’s, Kraft Foods, Kellogg’s , Phillip Morris, P&G Cheer detergent, Volvo Cars, Dunlop Tires, BASF Video and Audio tapes, Vick Pharmaceuticals, National Finance Bank, Ethiopian Airlines, ASKY Airlines, Nestle and many more. Alex’s earned international awards such as: Golden Lions from the Cannes Film Festival, New York Cleo’s, awards from the London Advertising Festival The One show and the Los Angeles art director’s club. In 1994 Alex was the chairman of a judging panel at the South African “The Loerie ” awards. Since 2001 Alex is managing his independent Branding Company out of Bangkok, working on Brands in Europe , Asia and Africa. He conducts regular Branding Seminar & Workshops.

Venue open (Ice breaker) 8:30

Segment 1 Lecture 9:00-10:00

Coffee break 10:15-10:30


Lunch break 12:00-13:00



Segment 4 Lecture and exercises

15:15-16:30

Venue open 8:30

Segment 5 Lecture and exercises

9:00-10:00



Lunch break 12:00-13:00

Segment 7 Lecture and Q&A exercise

13:00-15:00


Segment 8 Lecture and discussion

15:15-16:30

Previous G&A Seminar / Workshops.

• “Building a successful Brand” (Hong Kong) • “The best way forward in Branding” 2011 • “China’s influence on Branding” (Karlsruhe Germany2010) • “Service mindedness” Ethiopian Airlines. • “Brand Identity application” ASKY (Togo)• “Corporate Reputation Management”. (Bangkok).• “Update on Branding in Asia”, (Singapore).• “Creating Ideas for luxury Brands”. ((Panama)• Brad Power (Kuala Lumpur 2011)• “Generating brilliant Ideas” ( Abu Dhabi 2012).• Cross Border Branding (Bangkok 2012)

For questions regarding this Seminar or Branding Programs , Please contact Alex Goslar at Goslar & Associates directly. Tel: +66 2333 6142-3 Fax: +66 2328 0036 Mobile: +66 8182 61560 SKYPE alex_goslar E: [email protected] Web: www.goslar.co.th

Dear Alex,I think it is a great idea that you thought of “ Brand Recovery Program” in the North African states. Your presentation was timely and to the point. I remember what happened to the tourism industry in Kenya following the election riot back in 2007. I am sure there are many companies trying to rebuild their brand and I will try my contacts in Egypt and Tunisia and I will forward them the attached docs.Regards,S. B. Samuel UK

Dear Mr. Alex I would like to thank you for your response to my questions regarding the seminar "Brand Power" I want let you know that I agree with your ideas 100% and am ready to take it to the next level . I am determined to be good at Branding Nidal Taha Saudi Arabia

Dear Alex,I wanted to take a moment and thank you for the insights you have shared with the group during the Workshop Building a better Brand. I have enjoyed your presentation and I appreciate the advice we received at the closing session. Thank you for the support, guidance, and encouragement you have provided me with. Best Regards,Pattira PhuksawanMarketing Manager Italthai Industrial Co., Ltd. Dear Alex, Thank you very much, it was indeed a great learning experience to be with brilliant minds on "brands" I both enjoyed and learned from your training and also from the active participation of the group. Truly privileged to be part of your training : Building A Successful Brand. With hope that the learning we got could help direct RCBC to come up with its own "Brand". Best Regards, Lilye Honorata Manila Philippines

Re: Brand enhancementDear Alex, thank you very much for your analysis and recommendation regarding our Brand. We have enjoyed a lot what you have shared with us .I will talk to my partner, I hope that this will contribute to our continuous success in the future. To attend your workshop was an honor. Claudio Grinberg Panama City

Comments from participants in previous Seminar / workshops.

Dear delegate, welcome to Empower your Brand Seminar / Workshop. Book your reservation by filling out this form and send it back to :Mrs. Bimbo Tiamiyu at Hectic Helper Services T: 234-8038154089 T:01-7929451, 08038154089, 08089323299 Lagos [email protected]

• Venue: De-Renaissance Hotel, 172 Obafemi Awolowo Way, Ikeja Lagos TEL: +2348038332548, +2348065505845, +2348029555640 Fax: +234(01)2805682 Email: [email protected]• At De-Renaissance Hotel contact Mr. Raj.

• Date: 24th & 25th of June 2013• Entrance fee for a 2 days Seminar / Workshop: US$ 1200.- early bird discount of 10%Attendance includes refreshments, and a set luncheon for each day of the event. V a l u e Package Book 10 get the 11th seat FREE! Book 15 get the 16 & 17th seats FREE Cancellations will be treated as follows: 25 days before the event – 90% refund 14 days before the event 50% refund Less than 10 days before the event – No Refund. However your ticket is a voucher for another G&A Seminar / Workshop of the same type. Please inform us of any substitution.If your Reservation is not confirmed at the entrance to the event, attendance will not be granted until Payment has been made. Terms & Conditions:* Kindly Note : Fees quoted above does not include GST / VAT or any withholding tax. A firm booking is equivalent to a voucher for a G&A Seminar / Workshop session in the same category. Should you wish to change the seminar category additional charge may be applicable. Reservation will be confirmed via voucher when payment has been accepted by the designated bank.

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Payment made to: The account of Hectic Helper Services First Bank of Nigeria Plc Account Number: 2014732335.

Book before May 20th

and get 10%

Early Bird discount!

mailto:[email protected]

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• Venue: De-Renaissance Hotel, 172 Obafemi Awolowo Way, Ikeja Lagos TEL: +2348038332548, +2348065505845, +2348029555640 Fax: +234(01)2805682 Email: [email protected]• At De-Renaissance Hotel contact Mr. Raj

Payment made to: The account of Hectic Helper Services First Bank of Nigeria Plc Account Number: 2014732335.

Empower your Brand!

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