Employment Branding Final Draft
68
When individuals think about the kinds of organizations that have the most to offer them, the ones with the clearest, strongest and most positive employment brands will first come to mind John Viktorin and Lee Downs Employment Branding
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Transcript of Employment Branding Final Draft
When individuals think about the kinds
of organizations that have the most to offer them,
the ones with the clearest, strongest and most
positive employment brands will first come to mind
John Viktorin and Lee DownsEmployment Branding
The Plan …
The Plan …
Introduce branding
Introduce branding
Why it’s important
The Plan …
Introduce branding
Why it’s important
How you can create it
The Plan …
Introduce branding
Why it’s important
How you can create it
How to push it further
The Plan …
Who am I
Who am I
Blanca Scanlon-Sharpe
What is
Branding
Branding is NOT
Branding is NOT
a name
Branding is NOT
an identitya name
Branding is NOT
an identitya name
a logo
Branding is NOT
an identitya name
A PRODUCT
a logo
It is, however
It’s about TRUST
It’s about TRUST
“A brand is an intangible but critical component of what a company stands for”
Scott DaviesBrand Asset Management
+ employees =
Employment Branding
The big fat WHY …
The big fat WHY …
Long term strategy
The big fat WHY …
Employee Market
Long term strategy
The big fat WHY …
What you’re selling
Employee Market
Long term strategy
Reality check…
Reality check…
What you DON’T want
Reality check…
What you DO want
“Employment branding is unique in that it is the only long-term recruiting strategy. A viral-based perception management program designed to attract top-quality
applicants is based on the premise that the organization is well-managed in the eyes of the target candidate population.”
- Dr. John Sullivan
The 3 step process
DIFFERENTIATE
Not only the company
But what you have to offer
Not only the company
INOVATATE
Click here, Blanca
CULTIVATE
INTEGRITY Counts
INTEGRITY Counts
From the INSIDE out
Not
ONLY
about
head
count
It’s about retention
It’s about retention
Investing in the long term
It’s about
It’s about
ENGAGEMENT
And again, click here Blanca
Why do _________ care so much?
Because we’re also ______ owners.
Why do WestJetters care so much?
Because we’re also WestJet owners.
What’s NEXT?
What’s NEXT?
Only one Thing…
What is the best brand S P R E A D E R ?
What is the best brand S P R E A D E R ?
YOUR EMPLOYEES
Completed …
Introduce branding
Completed …
Introduce brandingthe gut feeling
Completed …
Introduce brandingthe gut feeling
Why it’s important
Completed …
Introduce brandingthe gut feeling
Why it’s importantthe 3 R’s
Completed …
Introduce brandingthe gut feeling
Why it’s importantthe 3 R’s
How you can create it
Completed …
Introduce brandingthe gut feeling
Why it’s importantthe 3 R’s
How you can create itDifferentiate, Innovate, Cultivate
Completed …
Introduce brandingthe gut feeling
Why it’s importantthe 3 R’s
How you can create itDifferentiate, Innovate, Cultivate
How to push it further
Completed …
Introduce brandingthe gut feeling
Why it’s importantthe 3 R’s
How you can create itDifferentiate, Innovate, Cultivate
How to push it furtherIntegration
Completed …
Everest Management Network Inc.
390 Bay Street
Suite 2410, Toronto, ON | M5H 2Y2 (tel.) 416-363-9798 | (fax) 416-363-3930
(toll-free) 1-877-363-6654 ext. 236 www.everestmanagement.com
