Employer Branding

Stefan Gijssels, Janssen Pharmaceutica

04/12/23

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The most attractive employer?

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Sales Volume of Janssen Pharmaceutica N.V.

million euros

R&D Investments by Janssen Belgium

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In millions of euro

Employment at Janssen in Belgium

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Randstad survey : Most Attractive EmployerPercentage of people that spontaneously mention they want to work for company X

2

1 33 3

1

1

47

Period of intense and pro-active media relations &stakeholder engagement

Period of company reorganisation & reactive external outreach

1

The fundamental questions?

• Who Are We?

• How does the environment change?

• Where do we go?

• Who do we want to be?

• How will we differentiate ourselves?

• What are our values?

• What do we want to achieve?

• By when?

• How will we measure success?

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Employer branding???? Which brand???

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We will tackle the five areas of high global unmet medical need

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OncologyBreast, lung, prostate, B-cell malignancies, colorectal cancer

ImmunologyRheumatoid arthritis, psoriasis and pulmonary diseases

Cardiovascular& Metabolism

Heart disease, diabetesand obesity

NeuroscienceSchizophrenia, bipolar, Alzheimer’s and pain

Infectious DiseasesHIV/AIDS, Hepatitis C, tuberculosis and influenza

Vision & Mission

• Janssen EMEA will lead fundamental change in the way diseases are managed

• In our absolute commitment to patients, we will build innovative, integrated healthcare solutions that will restore and extend the quality of life, while at the same time creating economic value for society and our company.

• We will achieve this by working side-by-side with healthcare stakeholders

• We will focus our energy on five major therapeutic areas of unmet need:– Neuroscience (schizophrenia, dementia, pain …),– Infectious Diseases (HIV/AIDS, Hepatitis C, tuberculosis, …),– Oncology (multiple myeloma, prostate cancer, …),– Immunology (psoriasis, rheumatoid arthritis, …),– Metabolism (diabetes, obesity, …).

• We will continue to invest in our people to realize their personal growth and to build our leaders of the future

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We Will Find Best Innovation Wherever It Exists

External InnovationAcademia Biotech Pharma Consortia

The world is our

laboratory

Our aspiration

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Good for society

Not good for society

Unprofitable Highly profitable

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Rank CompanyTotal Revenues (US$ billions)

R&D Expenses (reported currency in millions)

1 Pfizer 50,01 $7,845

2 Roche 47,35 CHF 9,874

3 GlaxoSmithKline 45,83 £4,106

4 Novartis 44,27 $7,469

5 Sanofi-Aventis 41,99 €4,583

6 AstraZeneca 32,81 $4,409

7 Abbott Laboratories 30,76 $2,744

8 Merck & Co. 27,43 $5,800

9 Janssen 22,50 $4,591

10 Bayer HealthCare 22,30 €1,845

11 Eli Lilly 21,84 N/A

12 Bristol-Myers Squibb 18,81 $3,647

Pharmaceutical companies : global ranking

The four P’s : excel in all areas

• Product

• People

• Planet

• Profit

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• High therapeutic added value• Cancer, Aids, alzheimer’s, diabetes,

tuberculosis

• Best talent, diversity, safety, training, career mentoring, ....

• Sustainability programs, WWF Climate Champion, 100% green energy in Belgium, “Design For Environment”, ....

• Challenging times, but excellent long-term perspectives

GOALS

METRICS

PROGRAMS

Communications is key

• Job recruitment days

• Media relations

• Company visits

• Web-based communications

• Sustainability reports

• Lots and lots of direct engagement and contacts

• “14 Imperatives of improved communications”

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EMEA websiteCompany story

They want to know who we are …

Advertisements

PostersEMEA Newsletter

EMEA Intranet

Videos

New design and new materials

Screensaver

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Conclusion

• What is key in having a good employer branding :

– Success salary, job security, long term perspective, innovation, training, ...

– International career opportunities, self-development, ...

– Proximity familiar, low threshold, ...

– Values diversity, environment, workplace environment, safety, work-life balance, training, ...

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The most attractive employer!

Thank You