Employee Communication Plan Your guide to promoting ahealthyme Rewards and engaging your employees*

Blue Cross Blue Shield of Massachusetts is an Independent Licensee of the Blue Cross and Blue Shield Association. *Program available to Blue CrossBlue Shield of Massachusetts subscribers only.

ahealthyme Rewards is the wellness incentive program that engages, motivates, and rewards your employees for making smart, healthy choices, every day—completely funded by Blue Cross Blue Shield of Massachusetts.Our wellness solution is powered by Virgin Pulse®’’, an independent company, to give your business everything it needs to guide your employees toward better health. Most importantly, our program provides the support and motivation necessary to keep them on track.

Getting StartedInside, you’ll find a summary of communication materials you can use to raise awareness, familiarize employees with the program, and drive engagement —all available on the Blue IQ Communications Center, our online resource for employee engagement tools. For more information:

1. Visit bluecrossma.com/blue-iq

2. Click Health & Wellness

3. Click ahealthyme Rewards

A happier, healthier, and more productive workforce awaits.

Introducing

1. Awareness

We include all the communication materials needed to spark interest and raise awareness in the program—available to you on Blue IQ. Use our pre-made awareness campaign that includes recommendations on when to send each piece, and how to reach your employees and spread the word about the program.

Generate Interest and Raise Awareness

CEO Endorsement Letter Send this letter to your employees. • 3 weeks prior to launch date

Table Top Display*Use this promotional piece in your brick-and-mortar locations.• 2 weeks prior to launch date

Teaser Poster*Use this promotional piece in your brick-and-mortar locations.• 2 weeks prior to launch date

Teaser Digital DisplayUse this on your in-house monitors.• 2 weeks prior to launch date

Teaser EmailUse this email to promote the program. • 2 weeks prior to launch date

Dear <first name>,

I’m pleased to announce that in partnership with Blue Cross Blue Shield of Massachusetts, <COMPANY NAME> is offering you a new way to improve your health and well-being. Introducing the ahealthyme Rewards wellness program.

Each decision you make—big or small—has an impact on your health. ahealthyme Rewards aims to motivate you to make healthy choices, and rewards you for doing so. The program is digitally-based, meaning that the tools, motivation, and guidance needed to reach your health goals are available right on smartphone or computer.

By participating, you have the opportunity to earn $400 each year and will receive a free activity device to measure and track your progress.

I encourage you to commit to your best well-being. This may mean better managing your stress, starting a healthier diet, getting a better night’s sleep, or ramping up your daily physical activity by participating in a team-based steps challenge with your coworkers, friends, and family. Whatever your personal health goals, ahealthyme Rewards can help you get there. There is no cost to you.

Stay tuned for information on how to register for your ahealthyme Rewards account.

Sincerely, <leadership signature> <first name> <last name>

* Please note: Event posters and table top displays must be printed by the account.

2. Enrollment

We provide all the tools you need to bring your employees on board throughout the year, including everything your employees need to understand how the program works. Once you’re ready to launch, you can use the communications material available on Blue IQ to help your employees get started.

Help Employees Register and Start the Program

Activation Poster* Use this during the first month of the program.• Day 1 through the first month

Activation Email Campaign Reminder emails to help employees activate their accounts.• Send days 1, 3 and 8

Activation Digital DisplayUse this on your in-house monitors.• Day 1 through the first month

Information MaterialsProgram Material• Program Guide• Program Rewards Overview

Product Material• About Mobile App• Social Groups• Max BuzzTM Device• Compatible Devices• How to Redeem• Quarterly Challenges

1-2 Weeks Post Launch (Optional)• Event Email• Event Poster*

* Please note: Event posters and table top displays must be printed by the account.

Launch Presentation PowerPoint presentation to help you educate your employees.• Day 1 onward

* Please note: Event posters and table top displays must be printed by the account.

3. Engagement

After your employees familiarize themselves with ahealthyme Rewards and begin the program, we offer individual and team challenges to help keep them motivated and engaged. Use the pre-made, periodic reminders about these challenges to help maximize participation.

Keep Employees Motivated and Engaged

Challenge Teaser Posters*Use to promote challenges in your brick-and-mortar locations.• 2 weeks prior to each challenge launch

Challenge Teaser EmailsSend these to your employees to promote each challenge. • 2 weeks prior to each challenge launch

Coming Soon Coming Soon

* Please note: Event posters and table top displays must be printed by the account.

® Registered Marks of the Blue Cross and Blue Shield Association. ®´ Registered Marks of Blue Cross and Blue Shield of Massachusetts, Inc., and Blue Cross and Blue Shield of Massachusetts HMO, Inc. ™ Trademarks and ®´´ Registered Marks are the property of their respective owners.

© 2017 Blue Cross and Blue Shield of Massachusetts, Inc., and Blue Cross and Blue Shield of Massachusetts HMO Blue, Inc.176082 (11/17)

A happier, healthier workforce awaits.

Learn more—contact your broker or Account Executive to establish a launch date and to learn how to access ahealthyme Rewards promotional materials on the Blue IQ Communications Center.