Employ entrepreneurial discovery strategies to generate feasible ideas for business...

download Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products

of 24

  • date post

    25-Feb-2016
  • Category

    Documents

  • view

    59
  • download

    3

Embed Size (px)

description

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products. 2.06. Identify purposes of idea-generating methods/techniques. Purposes. Creative problem solving Create a large pool of ideas Generate, develop, and communicate new ideas - PowerPoint PPT Presentation

Transcript of Employ entrepreneurial discovery strategies to generate feasible ideas for business...

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.

Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.2.06Identify purposes of idea-generating methods/techniques.Creative problem solvingCreate a large pool of ideasGenerate, develop, and communicate new ideasListen to all ideasUse different thinking stylesSelect those that are genuinely worth pursuingPurposesDiscuss advantages/disadvantages of idea-generating methods/techniques.More money Faster promotion Increased creativity Better society More pleasant working environment AdvantagesInfinite Innovations. (1997-2008). Benefits of brainstorming and techniques for problem solving. Retrieved April 12, 2011, from http://www.brainstorming.co.uk/tutorials/benefitsofbrainstorming.html Better employee relations A more responsive company Taking advantages of gaps in the market Creating new markets New products and services Infinite Innovations. (1997-2008). Benefits of brainstorming and techniques for problem solving. Retrieved April 12, 2011, from http://www.brainstorming.co.uk/tutorials/benefitsofbrainstorming.html Better products and services Better management Less conflicts and arguments Improvements in productivity and reliability Infinite Innovations. (1997-2008). Benefits of brainstorming and techniques for problem solving. Retrieved April 12, 2011, from http://www.brainstorming.co.uk/tutorials/benefitsofbrainstorming.html Brainstorms are often run with poor framing or contextFacilitation of a brainstorm requires different skills than managing other meetingsToo few people are involved in ideationThe teams don't believe the ideas will we acted onThere's poor communication throughoutDisadvantagesPhillips, J. (2006, August 7). Whats wrong with idea generation. Retrieved April 12, 2011, from http://innovateonpurpose.blogspot.com/2006/08/whats-wrong-with-idea-generation.html Explain the role of a facilitator in generating venture/product ideas.A facilitator is an individual who's job is to help to manage a process of information exchange. While an expert's role is to offer advice, particularly about the content of a discussion, the facilitator's role is to help with HOW the discussion is proceeding. In short, the facilitator's responsibility is to address the journey, rather than the destination. Basic Definition Bacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm distinguishes process from contentmanages the client relationship and prepares thoroughlyuses time and space intentionallyis skilled in evoking participation and creativitypracticed in honoring the group and affirming its wisdomcapable of maintaining objectivityCompetenciesThe Facilitator:Bacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm skilled in reading the underlying dynamics of the groupreleases blocks to the processadapts to the changing situationassumes (or shares) responsibility for the group journeydemonstrates professionalism, self-confidence and authenticitymaintains personal integrityBacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm asking rather than tellingpaying personal complimentswilling to spend time in building relationships rather than always being task-orientedinitiating conversation rather than waiting for someone else toasking for other's opinions rather than always having to offer their ownnegotiating rather than dictating decision-makingCharacteristicsThe Facilitator Commits to a Style of:Bacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm listening without interruptingemoting but able to be restrained when the situation requires itdrawing energy from outside themselves rather than from withinbasing decisions upon intuitions rather than having to have factshas sufficient self-confidence that they can look someone in the eye when talking to themmore persuasive than sequentialBacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm more enthusiastic than systematicmore outgoing than seriousmore like a counselor than a sergeantmore like a coach than a scientistis naturally curious about people, things and life in generalcan keep the big picture in mind while working on the nitty-grittyBacal, R. (n.d.). The role of the facilitator: Understanding what facilitators really do. Retrieved April 12, 2011, from http://work911.com/articles/facil.htm List questions to ask to facilitate idea generation.A great question should be well-timed and carefully formed to test and pinpoint problem areas. A great question will start the exploration process and facilitate further investigation and study of the problem. Great questions will uncover facts. Use questioning words such as "What, What if, Where, Why, When, and How", to develop quality questions.Ask BOTH open-ended and closed-ended questions.http://www.innovationtools.com/Articles/EnterpriseDetails.asp?a=77Clarifying questions those that help ensure a full understanding of topics; essential for all team members to be working with common knowledge for planning problem solving. Exploratory questions emphasize possibilities that have not yet been discussed; enhance teams ability to find creative solutions. Why questions these examine the underlying rationale for actions, processes, or circumstances; useful for problem solving, planning and several other purposes.http://www.innovationtools.com/Articles/EnterpriseDetails.asp?a=77

Samples of questions that are used by facilitators appear outside the circle.http://www.unc.edu/~gdhughes/ARTICLES.HTMImplement methods/techniques to generate venture/product ideas.Observe what's around you and what's been done before. Think of the products you use every day, whether in your business or at home. What can be improved? In 1921 a man named Earle Dickinson noticed that his wife was always cutting her fingers while preparing food. Back then bandages were made of a separate piece of gauze and a piece of adhesive that had to be individually measured and shaped. Dickinson decided to stick a square of gauze to the center of the adhesive and wrap the entire piece around his wife's fingers, while encasing the bandage in crinoline for cleanliness. In that moment, Dickinson invented what's now known as the Band-Aid. If there is a product that you find to be essential to your day, analyze its basic components. What does the product lack? By filling in these blanks, you've generated new product ideas.How to Generate New Product IdeasBrooks, A. (1999-2011). How to generate product ideas. Retrieved April 12, 2011, from http://www.ehow.com/how_4811754_generate-new-product-ideas.htmlThink creatively about pre-existing products. For example, combining two pre-existing products can produce a wealth of new product ideas. Consider a paper-clip and a stapler. A stapler works by a feeding mechanism that pushes the staples forward and another mechanism that uses pressure to press the staplers through paper. One recently patented device takes the mechanics of a stapler and applies it to paper clips, to make an automatic paper-clip dispenser. These product ideas don't have to be limited to the business and office environment. Combining genres (especially those that seem inimical to each other) is a great way to develop new product ideas. For example, a popular movie released in 2008 could be described as 'Immediate Family' and 'Napoleon Dynamite'. That finished product is the movie 'Juno', about a quirky pregnant teenager.Brooks, A. (1999-2011). How to generate product ideas. Retrieved April 12, 2011, from http://www.ehow.com/how_4811754_generate-new-product-ideas.htmlAsk for product ideas from customers. If you're an already established business you know that maintaining correspondence with customers is a great business practice. It makes your customers feel valued and increases the chances of them using your service or product again. However, many businesses give customers the chance to communicate with passive statements like, 'Tell us how we're doing' or 'Send comments or concerns here'. Instead, be specific about the input you want. Invite customers to give you ideas about what kind of products they would like you to offer, or improvements they feel can be made to existing products. Again, this reinforces the customer's sense of importance while giving your business ideas for new products.Brooks, A. (1999-2011). How to generate product ideas. Retrieved April 12, 2011, from http://www.ehow.com/how_4811754_generate-new-product-ideas.htmlUsing the methods/techniques selected in an earlier activity, generate as many different venture/product ideas as possible for the opportunity that you assessed and selected previously. Share your ideas with two or three classmates, add to your list as necessary, and insert your list of venture/product ideas into your VIP portfolio.Performance Activity