Empathy Map Poster
1
Business Model - The Empathy Map Designed for: Designed by: Customer Perspecve: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she SEE? environment friends what the markets offers What does she HEAR? what friends say what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others GAIN “wants”/needs, measures of success, obstacles PAIN fears, frustrations, obstacles Date: Interaon: Adapted from XPLANE. XPlane.com www.XPLANE.com
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Empathy Map tool designed by XPlane.com and referenced at Business Model Generation book (www.buinessmodelgeneration.com) as a tool for change perspective.
Transcript of Empathy Map Poster
Business Model - The Empathy MapDesigned for: Designed by:
Customer Perspective:
What does she
THINK and FEEL?what really countsmajor preoccupationsworries & aspirations
What does she
SEE?environmentfriendswhat the markets offers
What does she
HEAR?what friends saywhat boss sayswhat influences say
What does she
SAY and DO ?attitude in publicappearancebehavior towards others
GAIN“wants”/needs, measures of success, obstacles
PAINfears, frustrations, obstacles
Date:
Interation:
Adapted from XPLANE. XPlane.comwww.XPLANE.com
