Empathy map
-
Upload
eduardo-reis -
Category
Education
-
view
58 -
download
0
Transcript of Empathy map
![Page 1: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/1.jpg)
NOW WHAT?
Redesigning the school to work transition
![Page 2: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/2.jpg)
Julie is a 27 year-old who graduated in 2009 from a foreign university. Her visa type didn’t allow her to work outside of her country and when she went back home, all the people she was competing for jobs with had plenty of experience, but all she had was a great degree from a prestigious university.
MEET JULIE
![Page 3: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/3.jpg)
SHE SAYS
I mean, I studied A LOT and worked
my ass off
They won’t even give me a chance to prove
that I’m capable of learning.
Where am I supposed to get experience from if no one will hire me
with no work experience?
I didn’t think it would be this hard
I was always the best in everything I did, and now I’m behind everyone
![Page 4: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/4.jpg)
SHE THINKS
She’s settling
She’ll never get her dream job
It might be too late to try and go down the
path she wants
She can be the best at her job if
they just give her a chance
Just a diploma from a nice
university is not enough
![Page 5: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/5.jpg)
SHE FEELS
ANGRYDISAPPOINTED
LIKE A FAILURELET DOWN
IT’S NOT FAIR
WORRIED ABOUT THE FUTURE
![Page 6: Empathy map](https://reader035.fdocuments.net/reader035/viewer/2022071813/55a49aaa1a28ab66758b4737/html5/thumbnails/6.jpg)
PROBLEM STATEMENT
Julie, a graduate from a prestigious university who is extremely hard working and is working now in a different field than her interest, needs a way to either acquire experience or show her life experiences in a way that is valid for the companies in the field she wants to hire her, because even though her competition might have more work experience, she has a lot to add and share and will work hard and give her best if she’s on her dream job.