Social Innovation Overview - Part I: Defining social innovation
Empathy and Innovation Overview
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Transcript of Empathy and Innovation Overview
Empathy + Innovation
in-no-va-tion
The Innovation S-Curve
Start
Innovation/Growth
Stable
Decline
CompaniesThat Failed To InnovateCompanies that failed to Innovate
Empathy+Risks=Innovation
Empathy Recap
• Identify with Business Goals• Align with Business Goals• Ask questions• Understand personal and
professional motivations• Listen with empathy• Develop customer personas • Create Opportunities and build
moat
How Does This TranslateTo Fathom?
• Better results with less work• Lower cost-to-acquire• Increase Sales/Revenue• Processes for efficiency • New product ideas for Fathom• Calls-to-Action • Sales Cycle Improvement• Project Management • Improve something that already
exists • Leveraging a new tool
Challenge:Take a risk. Innovate!
• Start with empathy • Where is your team/client on the innovation s-curve?• Don’t be afraid to take a risk
– Will it build moat?– Could it grow your business? Your clients?– Can it make your job easier while improving results?
• Just do it ! Treat your team like you would your own business• Remove roadblocks – if you need help, reach out