Emotional UX Design by Insuk Ko

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EMOTIONAL

UXDESIGNInsuk Ko UI & UX Designer

It is for making your website work betterWhy? Emotional ux

Example: similar error different interactions of sites. (beautiful things work better)

Sure, the design of your site is important in providing information about your brand and guiding people to taking specific actions, but UX is more than the interaction with your site.What happens after your users visit your website? Where do they go? Are they calling you? Are they placing an order? Are they stopping into your brick and mortar?If and/or when they take the next step to becoming a customer, how are you delighting them (along the way and after they become a customer)?Ensuring your customers are happy is part of UX. In fact, its a big part of it.

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It also make a profound imprint on our long-termmemoryWhy? Emotional ux

To evoke positive emotion to attract and retain users /- To engage users and get them excited about the service or brand of the site/

Talking bout advertisement effect,Whether we recognize or not It came up when we have to make decision.

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People will forget what you said, and what you did, but they will never forget the way you made them feel.

- Maya Angelou-

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What IS? Emotional ux SurvivalFulfilledVS

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PleasurableMaslows Hierarchy of Needs.What IS? Emotional ux

PleasurableUsableReliableFunctional

Esteem

Love & Belonging

SafetyPhysiologySelf actualization

We could certainly live contented lives meeting only the bottom threestrata of the needs pyramidphysiological comfort, safety,and belonging. But its in that top layer that we can live a trulyfulfilled life.8

CASE STUDY / Emotional ux

Terje Haakonsen

Photojojo

MailChimp

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EMOTION

ImplementingHOW TO / Emotional ux

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Nice small kindnessHOW TO / Emotional ux

Talking bout advertisement effect,Whether we recognize or not It came up when we have to make decision.

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HumorHOW TO / Emotional ux

Humoris an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. Whats hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.

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HumorHOW TO / Emotional ux

Humoris an effective way to connect with people. A good laugh or even a little smile can break the ice and make people feel comfortable. However, humor is also a delicate matter because it is extremely difficult to generalize. Whats hilarious for one person might be ridiculous, embarrassing or even insulting to someone else.

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HOW TO / Emotional ux

Humor

Feathers / iphone app for twitter14


Humor

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Friendly

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Friendly

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Friendly

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Caring

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Caring

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Connected

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Connected

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Proper Img

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Proper Img

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Personality

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PersonalityCan website itself has a personality?

*Branding / Emotional ux

If your brand is a person, who would it be?26

Brand NameOver ViewBrand TraitsPersonality MapVisual LexiconVoiceCopy ExampleEngagement Methods

Brand PersonaBranding / Emotional ux

Distribute BP of mailChimp27

ExerciseBranding / Emotional ux 01. Shall we build brand persona on True Coffee website?

02.Lets make wireframe based on your Brand Persona

Mockingbird- http://www.axure.com/28

ReferenceBranding / Emotional ux CaravanSeattles best coffeeKinfolkOuur

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Design for humanEmotional ux

In the end, it is for human, not user.What you see / eat / think become you, so you as a designer need to experience lots of positive things in order to produce good design.Humanistic value is fundamental concern to the designer, People visit your website is not just user but person like you, and your beloved ones.

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WHO You areEmotional ux Aware of

What you see, what you eat, what you feel, determines who you are.Experience good, positive things to influence on your design.

How you are? What you want to make? How you want to make? How you want to tell it to people? 31

Emotional UX Design by Insuk Ko

Design

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