Emoji for Business

25
Emoji for business

Transcript of Emoji for Business

Page 1: Emoji for Business

Emoji for business

Page 2: Emoji for Business

Communication is about shared understanding, whether it’s a TED talk, street talk, or txt-spk. Today, people of all ages convey their feelings with emojis - and they’re moving from teen chat towards business credibility. So if you’re the sort of person who turns their head on one side to smile... this slideshare is for you.

:-)

Page 3: Emoji for Business

From ancient Egyptians to modern Japanese, emojis follow a LONG HISTORY of communicating in PICTOGRAMS.

The Emoji:

A 5,000-year tradition

Page 4: Emoji for Business

But WHAT ARE EMOJIS?

Page 5: Emoji for Business

;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-) :o( 8-/ :^| ;-)

THEY’RE NOT SMILEYS.

Page 6: Emoji for Business

Modern Unicode (the computer industry standard for representation and handling of text throughout most of the world’s writing systems)

standardises them as characters …

Page 7: Emoji for Business

...And greater graphical depth means deeper

emotional range.

Page 8: Emoji for Business

Of course,

emotional engagementis the CORE of

communication.

Page 9: Emoji for Business

There are 845 emojisNot enough for a language? Japanese schoolchildren learn just 881 characters in everyday writing.

Page 10: Emoji for Business

In other words:there are as many emojis as

characters in Japanese.

Page 11: Emoji for Business

Emojis speak 4 global languages:

Windows Mac

Android iPhone

Page 12: Emoji for Business

That’s a user base of

6 BILLION PEOPLE.

Page 13: Emoji for Business

ENTIRE MARKETING CAMPAIGNS are being written in them.

McDonalds

Click to see more

Page 14: Emoji for Business

ENTIRE MARKETING CAMPAIGNS are being written in them.

Chevrolet

Click to see more

Page 15: Emoji for Business

ENTIRE MARKETING CAMPAIGNS are being written in them.

IKEA

Click to see more

Page 17: Emoji for Business

Why use emojis at work?Great teamwork, the secret to any successful business, is all about effective and flexible communication.

Emojis add another level to this communication…

18 to 65 year olds

4 out of 5,

use emojis on a regular basis inside and outside of work.

Page 18: Emoji for Business

In an environment of increasingly casual communication, emojis help streamline conversations in the office.

A recent study found that…

“Emoticons in the workplace were not used to convey

emotion, but rather to signal how the information in the email

should be interpreted.”Scandinavian study

Page 19: Emoji for Business

It’s a GLOBAL LANGUAGE like no other.However its use varies from country to country.

But there are some common global traits… Overall emojis are used to express positive emotions across the world.

70%positive

15%negative

Page 20: Emoji for Business

Smiley faces are the most used emojis across English, Portuguese, Spanish and Italian speakers.

But among French speakers

Hearts are 4x more popular than smileys

Page 21: Emoji for Business

ENABLING THE EMOJI=

ENABLING COMMUNICATION

Page 23: Emoji for Business

Emotions ENABLE UNDERSTANDING, CREATE PURPOSE and

BIND TEAMS TOGETHER.

Page 24: Emoji for Business

Takeaways

Emojis are a global language, transcending cultures

Emojis are now common in marketing campaigns

Emoji-talk has regional dialects

Three-quarters of people use emojis at work.

Page 25: Emoji for Business

Emojis, like all forms of communication, are all about enabling understanding. Discover how to

get your people talking to each other

TAKE A AT ARKADIN today