Emmys Report
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Transcript of Emmys Report
The Primetime Emmy Awards have traditionally celebrated excellence in what we might call “television” – but the term “TV” has since become inadequate to fully appreciate the achievements made over the past year. In fact, as the official Emmy website proclaims, the Emmys celebrate “excellence within various areas of television and emerging media.” As programming continues to evolve in the digital age, the boundaries of where fans watch and interact with their culture will continuously change as well. Nowhere has this trend been more powerful than on YouTube, where the experience doesn’t end with the conclusion of the most recent episode. Rather, it is merely a launching point for something much bigger. Fans on YouTube gather to watch and reupload their favorite scenes, review episodes, discuss future storyline theories, create parodies, and follow the cast behind the scenes and into the real world. With 100 hours of video being uploaded to YouTube every minute, measuring the true scope of fan culture surrounding a show can be a daunting task. This is where ZEFR steps in. This report takes a look at the YouTube-wide view count – including official and fan uploads – of all nominees for 6 of the top Emmy categories. While it is not intended to predict Emmy results with 100% accuracy, it does offer insight into how fans are engaging and interacting with their favorite shows and performers.
The data accounts for videos uploaded on or after June 1, 2012, the beginning of the 2013 Emmy Awards eligibility period, up through September 17, 2013. Initial searches for each show targeted all of the main cast and characters, as well as other show specific keywords. Numbers marked as "Official" were pulled directly from any relevant network YouTube channels, including any official show channels.
(IF THE EMMYS WERE DECIDED BY FAN ENGAGEMENT & POPULARITY)
The 2013YOUTUBE PREDICTSEmmyWinners
Emmys Report
LEAD ACTOR
KEVIN SPACEY
JEFF DANIELS
HUGH BONNEVILLE
DAMIAN LEWIS
JOHN HAMM
35M 30M 25M 20M 15M 10M 5M
Y O U T U B E V I E W S
28 MILLION+
2.5 MILLION+
3 MILLION+
7.4 MILLION+
4.5 MILLON+
16 MILLION+
LEAD ACTRESS
5M 10M 15M 20M 25M 30M 35M
MOST VIEWS
ROBIN WRIGHT
VERA FARMIGA
MICHELLE DOCKERY
CLAIRE DANES
ELISABETH MOSS
CONNIE BRITTON
KERRY WASHINGTON
2.6 MILLION+
2.5 MILLION+
3 MILLION+
1 MILLION+
5.5 MILLION+
18 MILLION+
5.6 MILLION+
Y O U T U B E V I E W S
MOST VIEWS
THE NEWSROOM
DOWNTON ABBEY
HOMELAND
HOUSE OF CARDS
MAD MEN
BREAKING BAD
NASHVILLE
SCANDAL
HOUSE OF CARDS
HOMELAND
DOWNTON ABBEY
BATES MOTEL
MAD MEN
BRYAN CRANSTON
TOTAL # OF
OUTSTANDING DRAMA SERIESBryan Cranston easily takes home the prize for most views and social actions among candidates for Leading Actor in a Drama Series (we swear that his Walter White character didn’t scare us in to skewing the results). With over 28 million YouTube-wide views, he outpaces every actor and actress nominee in the category. Kerry Washington leads the pack in the actress category, tallying over 18 million views and 187 thousand social actions for her role in Scandal.
77K+38K+
11K+
157K+
282K+
HUGH BONNEVILLE
JEFFDANIELS
JON HAMM
KEVIN SPACEY
DAMIAN LEWIS
BRYANCRANSTON
ELISABETHMOSS
MICHELLEDOCKERY
ROBINWRIGHT
CONNIEBRITTON
CLAIREDANES
VERAFARMIGA KERRY
WASHINGTON
50K
100K
150K
200K
250K
300K
FAN ENGAGEMENT
121K+
4.8K+ 13K+ 14K+ 29K+ 32K+
95K+
187K+
Data for the individual actors and actresses accounts for the same 6/1/12-9/17/13 time frame. Starting with a broad, top-level search of their full names, the data was then vetted to take account for any major film content that might skew the results.
Emmys Report 2013
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The total number of likes, dislikes and comments across all content on YouTube for a particular show
20M
40M
60M
80M
100M
120M
DOWNTON ABBEY
GAME OFTHRONES
HOMELAND HOUSE OFCARDS
MAD MENBREAKING BAD
TOTAL:104M+
MOST VIEWS OVERALL
OFFICIAL VIEWS
FAN VIEWS276 MILLION
OUTSTANDING DRAMA SERIES
Y O U T U B E V I E W S
FAN ENGAGEMENT
TOTAL:23M+TOTAL:13M+ TOTAL:8M+
TOTAL:9M+
Official Views = # of views in the official show channel on YouTube Fan Views = # of views generated from fan uploads
YouTube viewers have left no doubt as to what their favorite drama series is: Game of Thrones has enjoyed more YouTube views than the other 5 Emmy nominees combined. The show is also dominant in fan engagement. Game of Thrones’ 5.9 million social actions is more than any other Emmy nominated show across all categories.
TOTAL # OF
HOUSE of CARDS DOWNTON ABBEY HOMELAND MAD MEN BREAKING BAD
212,000+ 252,000+ 450,000+ 909,000+ 1.7 MILLION+5.9 MILLION+
Emmys Report 2013
GAME OF THRONES
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AMY POEHLERTINA FEY30 ROCK
VEEP
NURSE JACKIE
GIRLS
ENLIGHTENEDLAURA DERN
LENA DUNHAM
EDIE FALCO
JULIA LOUIS-DREYFUS
JASON BATEMAN
Y O U T U B E V I E W S LEAD ACTRESSY O U T U B E V I E W S
JIM PARSONS
MATT LeBLANC
DON CHEADLE
LOUIS C.K.
47 MILLION+
7.7 MILLION+
1.5 MILLION+
11 MILLION+
14 MILLION+
16 MILLION+
ALEC BALDWIN
LEAD ACTOR
5M 10M 15M 20M 25M
50M 40M 30M 20M 10M
9.8 MILLION+
10 MILLION+
3.5 MILLION+
19.9 MILLION+
19.2 MILLION+
366,000+
MOST VIEWS
MOST VIEWS
PARKS & RECREATION
ARRESTED DEVELOPMENT
THE BIG BANG THEORY
EPISODES
HOUSE OF LIES
30 ROCK
LOUIE
TOTAL # OF
DONCHEADLE
OUTSTANDING COMEDY SERIESA Saturday Night Live theme dominates this category as Alec Baldwin leads the way in the actor category for his role in 30 Rock, an SNL-themed show. Meanwhile, on the actress side, Baldwin’s 30 Rock cohort and ex-SNL’r Tina Fey, along with her former SNL Weekend Update co-anchor, Amy Poehler, are neck and neck in total views and total fan engagement. This is the only category with a split decision: Poehler just barely wins on views while Fey takes the prize for most fan engagement.
FAN ENGAGEMENT
213K+
111K+
63K+53K+49K+10K+
ALECBALDWIN
LOUISC.K.
MATTLeBLANC
JIMPARSONS
JASONBATEMAN
TINAFEY
AMY POEHLER
LENADUNHAM
LAURADERN
JULIALOUIS-DREYFUS
EDIEFALCO
183K+170K+
112K+
38K+27K+2K+
50K
100K
150K
200K
250K
Emmys Report 2013
Data for the individual actors and actresses accounts for the same 6/1/12-9/17/13 time frame. Starting with a broad, top-level search of their full names, the data was then vetted to take account for any major film content that might skew the results.
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OFFICIAL VIEWS
FAN VIEWS
FAN ENGAGEMENT
Y O U T U B E V I E W S
10M
20M
30M
40M
50M
60M
70M
80M
GIRLS LOUIE MODERN FAMILY
VEEP 30 ROCKTHE BIG BANGTHEORY
MOST VIEWS OVERALL111 MILLION
TOTAL:12.2M+TOTAL:2M+
TOTAL:12M+
TOTAL:1.5M+
TOTAL:12.6M+
The total number of likes, dislikes and comments across all content on YouTube for a particular show
Official Views = # of views in the official show channel on YouTube Fan Views = # of views generated from fan uploads
The Big Bang Theory scored big among YouTube viewers, tallying over 111 million views. While 88 million fan uploaded views certainly helped its cause, The Big Bang Theory also scored more official views than its competitors. Girls was the only other nominee to generate more than 1 million official views.
TOTAL # OF
OUTSTANDING COMEDY SERIES
VEEP LOUIE GIRLS MODERN FAMILY 30 ROCK
6,000+ 17,000+ 62,000+ 81,000+ 102,000+
BIG BANG THEORY
927,000+
Emmys Report 2013
About ZEFR
ZEFR is the leading decision-making platform for brand and content management on YouTube. ZEFR provides technology solutions for the biggest content owners and brands on YouTube. ZEFR started as a Rights Management and Monetization platform and has since bolstered its offerings to include Channel Management and Tune-in, and most recently BrandID. For questions about any of our offerings or the data in this report, please contact us at [email protected] or visit us at www.ZEFR.com
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