Emmaus Branding Guide

Using the Emmaus, Chrysalis, Journey to the Table, and Face to Face logos.

E M M A U S B R A N D I N G G U I D E L I N E S | 1

HOW DO I USE THE LOGO FOR A PRINT PIECE?

• The best file format to use for printing a logo is .eps or .pdf as they will print true to color (CMYK) and the correct resolution

(300DPI) for print.

• The best file format to use for creating large posters or banners are .eps files.

• The .eps files provided can be sized up or down without distortion.

• Do not resave from one format to another or try to enlarge a lo resolution logo as this will result in distortion.

• Always check with a printer or designer if you have questions or concerns about the resolution of a logo.

• EXCEPTION: The provided .eps files that have RGB on the end of the name are for digital printing. See below.

• NOTE: If you notice that an image looks like a negative or is incorrectly colored, verify it is formatted for printing.

HOW DO I USE THE LOGO FOR A WEB, VIDEO, OR DIGITAL PIECE?

• There are several file options for digital display of the logo. The .png, .jpeg, and .gif files are set up as RGB which are best for online

display. These files are much smaller in size to allow the webpages to load quickly.

• The RGB.eps files are also available for digital use.

• NOTE: If you notice that an image looks like a negative or is incorrectly colored, verfiy it is formatted for digital use.

WHAT FONTS ARE USED? CAN I CHANGE THE FONT?

• The fonts are a part of each logo. Do not replace the fonts or words with your own variation.

Core Mellow 25 ExtraLight Reg

Futura PT Book

Core Mellow 25 ExtraLight Reg

Futura PT Book

Core Mellow 25 ExtraLight Reg

Futura PT Book

Core Mellow 25 ExtraLight Reg

Futura PT Book

Futura PT Book

E M M A U S B R A N D I N G G U I D E L I N E S | 2

CAN I DISPLAY A LOGO WITHOUT THE WORDS?

• Yes. It is recommended that you primarily use variations of the logos with words, but we recognize there are times when you only

need to use the art for a particular program need.

• Do not just remove some of the words.

• Variations of the logos without words have been provided. Please use these options when art-only logos are needed.

CAN I REFORMAT A LOGO

• No. Do not alter the logo by cutting, rearranging, or reformatting various elements. These are trademarked logos. Use only the

variations provided: words below, words to the right, or without words.

• Keep the proportions of each logo to its original, provided dimensions.

• Any specific request for customized logo formatting should be directed to the Emmaus ministries office.

WHAT IF I NEED A TRANSPARENT LOGO, WITH NO BACKGROUND?

• The formats with transparent backgrounds are: .eps (print), .png (web), and .gif files (web).

• NOTE: The .jpeg files have white backgrounds.

E M M A U S B R A N D I N G G U I D E L I N E S | 3

WHAT IF I NEED A BLACK AND WHITE VERSION OF A LOGO?

• Grayscale versions of the logos have been provided.

• NOTE: Because of the large number of colors and graduations in the color versions of these logos, do not print color versions in

black and white or convert to grayscale.

WHAT ARE THE COLORS USED IN THE LOGOS?

• Color specifications are listed below.

• Do not alter the color of the Walk to Emmaus, Chrysalis, or Face to Face logos.

• EXCEPTION: When shown alone, The Journey to the Table logo can have the blue color replaced with another color. When shown with

the other Emmaus family program logos, it is recommended that the blue be used in the Journey to the Table logo.

Original Colors Pantone Colors RGB Colors CMYK Colors

ECB8500 30 83 0236 184 801365CGold

Web #

1879BF100 43 0 0 24 121 191 7461CBlue

48328E87 100 0 072 50 142268CPurple

2B9969100 0 79 943 153 105340CGreen

ECB8500 100 100 10184 31 37485CRed

E M M A U S B R A N D I N G G U I D E L I N E S | 4

HOW SMALL CAN I MAKE THE LOGO?

• The logos with words below should never be sized smaller than 2 centimeters tall, or parts of the logos will not be visible.

• The logos with words to the right should never be sized smaller than 5 centimeters wide.

• The logos without words should never be sized smaller than 1 centimeter tall.

HOW DO I DISPLAY MULTIPLE LOGOS TOGETHER?

• The logos can be displayed individually or in any combination to reflect the programs offered in the local community.

• Each of the four logos is unique in dimension. When placing more than one of these logos together, make sure the section of each

logo with the words “THE UPPER ROOM” is the same size on each logo. This will help balance all four logos when shown together. We

do not recommend enlarging one or more logos.

• When using multiple logos, arrange the logos in the order that best suits the particular program need. For general, inclusive Em-

maus family program needs, the recommended—but not required—order is as follows: Walk to Emmaus,

Chrysalis, Journey to the Table, and Face to Face.

• When arranging the logos in a horizontal row include equal white space between them as well as objects

next to them or around them as show above.

• When stacking the logos vertically, include equal white space as shown.

• Make the ovals on the Face to Face logo and the Walk to Emmaus logos equal in size.

• When arranging the logos in a square, align the THE UPPER ROOM words of the logos and include white

space between them and other objects around them as demonstrated on the cover of this branding

guide.

For any questions or suggestions about the logos, please contact the International Emmaus Office at

emmaus@upperroom.org.