0779 655 4299 emma@pwdk.com

23 Trafalgar Road, Salford M6 8JD

Emma Kelly // Graphic Designer

Work Examples

Fresh Milk Branding Logo, website and print // Loughborough University Visual Communication Students

Nikelodeon UK presentation // Sundae

Anticipate.Engage.Experience.Presentation for Nickelodeon UK.

ACTIVITY:

Production of Victoria Parks Underage FestivalEar to the Ground case study Underage Festival

Challenge:To produce Europe’s only U18 music event and provide a safe, live festival experience for 7000 unaccompanied 13-18 olds that they would remember forever.

Response:For two years Ear to the Ground has employed its specialist insight into youth markets by producing this unique multi stage all day event for teenagers. The festival

performers necessitating a dry site (no alcohol). This type of audience poses unique challenges and ‘duty of care’ issues with the agency working closely with police and the local authority to ensure the event runs smoothly.

Ear to the Ground case study Coca Cola- 125th Birthday

Challenge:

as part of a global celebration.

Anticipate.Engage.

Experience.

Company Branding and designs, including website and Out of Home media // Freelance

Brother Live Logo // MEN Arena, Manchester

Live Live

Live Live

Packaging redesign // The Cheesecake Shop, Loughborough

T H E

S H O P

Cheesecake

Samsung Olymplic Torch Relay presentation // Ear To The Ground

SAMSUNG OLYMPIC TORCH RELAYExperiential Activation

February 2012

PLANNING / EAR TO THE GROUND TEAMPLANNING / EAR TO THE GROUND TEAM

SAMSUNG SENIOR MANAGEMENT

SENIOR ACCOUNT DIRECTOR

LEE MARRIOT

LOGISTICS ASSISTANT

SENIOR PROJECT MANAGER

JUSTINE GREENHOW

TECHNICAL MANAGERJIM GEE

JUNIOR PROJECT MANAGER

SARAH CARLESS

LIVE DIRECTORJON DRAPE

JUNIOR PROJECT MANAGER

CLAIRE ROBERTS

EXCITE DIRECTORSTEVE SMITH

DESIGN CONTENT MANAGER

EXPERIENTIAL SHOW

EVENT MANAGER

SHOW DIRECTOR

CHOREOGRAPHER AV CONTENT

EXPERIENTIAL ZONEMANAGER

LOGISTICS MANAGERSARAH ROWLANDS

RUNNERTECH X 2 (AV/AUDIO)

DRIVERS X2PROMO STAFF

X10

PRESENTERDANCERSBOXETTES

PRODUCTION MANAGER

SCISSOR LIFT OP CREWX2 AV OP

STAGE MANAGERARTIST LIAISON

CAMERA OP

SAMSUNG DAY TO DAYMANAGEMENT

BBC Give an Hour presentation // Ear To The Ground

BBC //

Give an hour 14/03/2012

“We believe that we can encourage silver surfers to connect to the internet at BBC Give an Hour 2012 with a series of drop in sessions and interactive workshops at event spaces throughout MediaCityUK

We will create awareness of the new BBC Olympic website, CONNECTING them together.”

CREATIVE/ THE IDEA

Project name and description

Liverpool’s first winter barLocated in Chavasse Park, Liverpool ONE.

Project name and description

Liverpool’s first winter barLocated in Chavasse Park, Liverpool ONE.

Manchester United Fan Zone presentation // Ear To The Ground

MANCHESTER UNITEDFAN ZONE

• Space Consultancy

EXCITE• Brand and Live Communications

CONTROL• Major event delivery

Ear to the Ground has three distinct divisions:

What is unique about this project is that it brings together the skills of two divisions of Ear to the Ground

“

“Space Activation

B u siness plan

Comission basis

Commerical agreement

Consultancy

Retainer

M an agement Str uctu r e

Architecture

Size

Site lines

Access

Backstage

Type

Infrastructure

S pace

Water

Comms

Power

Economics of scale

Purchases Hires

Modifications

E x penditu r e

Licensing

Politics Growthplans

Environmentalhealth

Tennants

Potential Experience

Locality

L ocation

Delivery partners

Activation Strategy

Experience

Models of best practice

Future trends

Content

Other successes

Legacy Not for profit

F in ance

Profits Targets

Event management

Naming rights

Concesions

I ncome

Sponsorship

Tickets

Hires

Stakeholder

Champions

Competition

Unique brand

Brand heritage

Marketing mix Audience

P osition ing

Hang The DJ Event, Cannes. Map, Lanyard and Poster // Ear To The Ground

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1 2 3 4 5 6 7 8 9 10

12

34

56

78

910

12

34

56

78

910

Project name and description

0779 655 4299 emma@pwdk.com

23 Trafalgar Road, Salford M6 8JD