Emirates singapore
description
Transcript of Emirates singapore
Airline Business
Models
Jorjoh Elizabeth Sowe
Ownership
Dubai government as the
sole owner and the
sole investor.
The Singapore
government investment
and holding company,
Temasek Holdings,
owns 54 per cent of
shares in the airline.
Emirates Singapore Airlines
Osterwalder’s Business Model
Canvas
Osterwalder’s Business Model
Canvas
Customer Segments
Value Proposition
What is the value
captured by Airlines?
How Do airlines Create Value?
Key Activities
Key Resources
Key Patnerships
Cost Structure
How Do airlines Deliver Value?
Customer Relationships
Revenue Streams
Distribution Channels
Value Proposition
“Fly Emirates – To Over Six
Continents”
Latest Aircraft Technology
Low Fares (competitive cost
advantage)
Vast Network
Provides excellent air links
worldwide
“Leading Premium Service
Airline”
Latest Aircraft Technology
Clear Focus on Customer
Needs
Asian Hospitality
Emirates Singapore Airlines
Value Proposition
Emirates
Customer Segments
Singapore Airlines
Customer Segments
Since Dubai is a transit hub
services extend to:
“Tourism Conglomerate”
Leisure and VFR
Mass Markets
Mainly focused on the
“Business Travel” market
Emirates Singapore Airlines
Key Partnerships
Complete Independence
No alliance and no plans to join
Alliances are anti-competitive
Unless you are the leader
Alliance has no value
Alliance weaken the ability to
react on Market changes
Partnership with Qantas
Star Alliance member since
2000
Relatively low importance of
Partnerships
Emirates Singapore Airlines
Key Resources
“Owns the most modern fleet
of 113 aircrafts,
Global markets of 100
destinations in 62 countries
Over 12,800 highly-skilled
staff of more than 100
nationalities
Significant market share
Network
61 Destinations
Average Trip Length
Emirates Singapore Airlines
Key Activites
Originality and Creativity to
Cabin Design:
First to introduce personal
seat back in-flight
entertainment units.
First to enable PAX to make
authorized onboard mobile
calls
Onboard shower in A380
“Customers’ high
expectation fosters innovation
pragmatic innovator
Service excellence through
innovation and strategic
HRM
“Spy flights”
Staff Ideas in Action (SIA)
Emirates Singapore Airlines
Cost structure
Cost Awareness
Continuous Incremental
Developments
Balanced Customer Benefits
vs. Cost
World-Class Fleet, but simple
HQ Design
Labor cost economies
Cost Awareness
Continuous Incremental
Developments
Balanced Customer Benefits
vs. Cost
World-Class Fleet, but simple
HQ Design
Emirates Singapore Airlines
Customer Relationships
Frequent Flyer Programs
SKYWARD Emirates
“Frequent Flyer Programs
Two Different kinds of
Program
Singapore Airlines Krisflyer
Singapore Airlines PPS Club
Emirates Singapore Airlines
Revenue Streams
Revenue 08/09:11.8bn US
dollars
Size as profitability criterion
Lower than average yields
Higher quantities than SQ
+53% ASK
+50% PAX Transport
Revenue 08/09:12.7bn US
dollars
Profitability prioritized over
size
Premium Revenue
Emirates Singapore Airlines
Branding
Emirates
“Globalistas” Differentiation
Emirates is repositioning the company’s
global marketing strategy to target what
it calls “globalistas” as it looks to meet
its aspirations of becoming the world’s
biggest carrier.
Brand Positioning
Emirates
“From day one, Emirates has set out to be
an innovative, modern, and customer-
oriented provider of high quality air
travel services. Our brand positioning is
that of a leading, international and
quality airline serving the global
community.”
Brand Positioning
Emirates
Hello Tomorrow New branding captures
passion for connecting peoples hopes,
dreams and aspirations.
“Hello Tomorrow” seeks to position
Emirates as the enabler of global
connectivity and meaningful
experiences, as the company continues
its evolution from a travel brand to a
global lifestyle brand.
Branding
Singapore Airlines
Personnel Differentiation
Known for its iconic living brand
ambassador, “The Singapore Girl”
flight attendant, and impeccable level of
service, characteristic of Asian graceful
hospitality.
Brand Positioning
Singapore Airlines
Singapore Airlines maintains its leading
brand positioning by being at the cutting
edge of technology, the latest aircraft,
amenities and service level.
Singapore Airlines owns the distinction of
being the launch airline for the world’s
largest commercial aircraft, the Airbus
A380.
Brand Positioning
Singapore Airlines
Singapore Airlines is also home to the
largest first class cabins available in any
commercial airline, with their Sky
Suites enclosed private cabins that hark
back to the day of luxury air travel in
the early days of commercial flights.
These suites are positioned above First
Class, aptly called “A Class Beyond
First”
Conclusion
Both emirates and Singapore Airlines are one of the best airlines of
the world.
While emirates is the national airline of Dubai, Singapore airline is
the national airline of Singapore.
Both offer world class facilities to passengers and exceptional
service.
Emirates operates three of the world’s ten longest non stop flights
and Singapore operates in two routes.
Emirates Airlines and Singapore Airlines are the two airlines to own
Airbus 380.