Emerging Trends in Visual Content Marketing with Adam Helweh
-
Upload
scott-abel -
Category
Marketing
-
view
502 -
download
3
Transcript of Emerging Trends in Visual Content Marketing with Adam Helweh
![Page 1: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/1.jpg)
Emerging Trends in Visual Content Marketing
Adam Helweh @secretsushi www.secretsushi.com
![Page 2: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/2.jpg)
Why visual content?
![Page 3: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/3.jpg)
Graphic produced by pressassociation.com/digital/graphics
![Page 4: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/4.jpg)
Reduces Cognitive Loadhttp://en.wikipedia.org/wiki/Cognitive_load
![Page 5: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/5.jpg)
Blogs were one of the earliest forms of social networking where people were writing 1,000 words," says Dr. William J. Ward, Social Media professor at Syracuse University. "When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest. http://www.fastcompany.com/3000794/rise-visual-social-media
“
”
![Page 6: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/6.jpg)
Top Comment http://www.wired.com/business/2013/10/motorola-google-mouse
Images and videos in posts often get viewed more than the written content.
![Page 7: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/7.jpg)
![Page 8: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/8.jpg)
![Page 9: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/9.jpg)
![Page 10: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/10.jpg)
![Page 11: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/11.jpg)
A picture is worth 1,000 words.
![Page 12: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/12.jpg)
By the Numbers Popular Visual Content Channels
(as of June 2014)
200 M Active Users
60 M Photos/Day
40+ M Users 5 Vines Are
Tweeted/Second
40 M Active Users
23% Use at Least Once a
Day
60 M Total Users 30 Million Active Users
1 B+ Total Users 6 Billion Hours
Watched/Month
1.3 B Active Users
300 M Visits/Month
Avg visit to Tumblr is 14 min
255 M Active Users
60 M Visits/Month 215 million page
views
![Page 13: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/13.jpg)
Current Trends
![Page 14: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/14.jpg)
Visually Expressive Social Profiles
![Page 15: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/15.jpg)
![Page 16: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/16.jpg)
![Page 17: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/17.jpg)
![Page 18: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/18.jpg)
![Page 19: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/19.jpg)
Visual Content Feeds
![Page 20: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/20.jpg)
Google+“Almost 50 percent of content in the news feed is visual. Now the average news feed Pages posts are almost 30 percent of the content.”
- Mark Zuckerberg
![Page 21: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/21.jpg)
![Page 22: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/22.jpg)
![Page 23: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/23.jpg)
![Page 24: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/24.jpg)
![Page 25: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/25.jpg)
![Page 26: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/26.jpg)
![Page 27: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/27.jpg)
Twitter CardsImage Pulled Dynamically from Blog Post
![Page 28: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/28.jpg)
Twitter CardsEvent Photo Uploaded
![Page 29: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/29.jpg)
Twitter CardsWebinar Call to Action Image Uploaded
![Page 30: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/30.jpg)
Twitter Cards“Day in the Life” Photo Uploaded
![Page 31: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/31.jpg)
More Infographics
![Page 32: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/32.jpg)
Google searches for “infographic” over time
You Are Here 100
0
![Page 33: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/33.jpg)
Infographics Are Not Going Away Anytime Soon
http://www.pinterest.com/search/pins/?q=infographic
![Page 34: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/34.jpg)
Emerging Trends
![Page 35: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/35.jpg)
Living Images (fancy way to say gif)
![Page 36: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/36.jpg)
![Page 37: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/37.jpg)
![Page 38: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/38.jpg)
![Page 39: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/39.jpg)
![Page 40: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/40.jpg)
![Page 41: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/41.jpg)
![Page 42: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/42.jpg)
![Page 43: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/43.jpg)
![Page 44: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/44.jpg)
![Page 45: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/45.jpg)
Creative Collaboration
![Page 46: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/46.jpg)
Shaun McBride
![Page 47: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/47.jpg)
Snapchat Stories
![Page 48: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/48.jpg)
![Page 49: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/49.jpg)
![Page 50: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/50.jpg)
An Interactive Part of the Conversation
![Page 51: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/51.jpg)
![Page 52: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/52.jpg)
![Page 53: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/53.jpg)
![Page 54: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/54.jpg)
![Page 55: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/55.jpg)
Bite Sized Video
![Page 56: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/56.jpg)
If one wants to reach younger people at an earlier age to shape their minds in a critical way, you really need to know how ideas and emotions are expressed visually.“
- Martin Scorsese”
![Page 57: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/57.jpg)
![Page 58: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/58.jpg)
![Page 59: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/59.jpg)
![Page 60: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/60.jpg)
![Page 61: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/61.jpg)
The (not so distant)
Future
![Page 62: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/62.jpg)
3D Printing
![Page 63: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/63.jpg)
2 Marketing Opportunities Using
3D Printing1. Giveaway 3D assets to extend the
experience of an existing product. 2. Produce limited edition, custom
objects to promote or reward.
![Page 64: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/64.jpg)
In January 2013, Nokia made available a 3D printing kit so its customers could print out customized covers for the Lumia 820.http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
1. Create and giveaway 3D assets to extendthe experience of an existing product or service.
![Page 65: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/65.jpg)
"The Polo Principle" campaign invited people to take control, via a website, of the automaker's 3D printer -- the one used to create the original Polo model -- to design their own versions of their car.http://adage.com/article/news/3d-printing-adds-dimension-marketing/243870/
2. Produce limited edition, custom objects to promote or reward.
![Page 66: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/66.jpg)
Virtual ExperiencesVirtual Experiences
![Page 67: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/67.jpg)
Virtual Experiences
![Page 68: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/68.jpg)
![Page 69: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/69.jpg)
Tips, Ideas & Inspiration
![Page 70: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/70.jpg)
![Page 71: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/71.jpg)
![Page 72: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/72.jpg)
![Page 73: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/73.jpg)
A series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum.
![Page 74: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/74.jpg)
![Page 75: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/75.jpg)
1. Tells a story
2. Avoids being overly promotional
3. Stays on brand/voice
4. Is optimized for its channel
5. Is discreet and “snackable”
6. Is shareable
The Best Visual Content
![Page 76: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/76.jpg)
1. Animated Gifs
2. Short Videos
3. Stop Motion
4. Timelapse
5. Interactive Video
6. Text on Backgrounds
Not Just Photos & Videos
![Page 79: Emerging Trends in Visual Content Marketing with Adam Helweh](https://reader033.fdocuments.net/reader033/viewer/2022060205/55a206bd1a28abe8788b4662/html5/thumbnails/79.jpg)
Visual aids in the classroom improve learning by up to 400 percent.
“- 3M Corporation”