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Transcript of Emerging Trends in Statewide Websites and Beyond David Bonebrake, NTAP Liz Keith, Pro Bono Net Kevin...
![Page 1: Emerging Trends in Statewide Websites and Beyond David Bonebrake, NTAP Liz Keith, Pro Bono Net Kevin Wenzel, VA Poverty Law Center Vince Morris, Arkansas.](https://reader036.fdocuments.net/reader036/viewer/2022062516/56649e1a5503460f94b076e2/html5/thumbnails/1.jpg)
Emerging Trends in Statewide Websites and BeyondDavid Bonebrake, NTAPLiz Keith, Pro Bono NetKevin Wenzel, VA Poverty Law CenterVince Morris, Arkansas Legal ServicesGwen Daniels, ILAO
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To Begin…
What most surprises you about where there Internet is today?
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Pew Internet and American Life
http://www.pewinternet.org/ Compelling arguments for investing in and
sustaining robust statewide websites. Great resource for Internet usage statistics.
For example: 71% percent of total adults use the Internet 87% of adults 18-29 use the Internet
*According to February – March 2007 study
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Broadband Adoption
What percentage of households currently have broadband Internet?
(A) 33% (B) 50% (C) 25% (D) 66%
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Content Creation
What percentage of 12-17 year olds now create content online?
(a) 49% (b) 64% (c) 76% (d) 57%
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What does this mean for SWEBs?
The times are changing… Better access to the Web New content creation possibilities Free/low-cost add-ons to enrich sites Changing user expectations
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What does this mean for SWEBs?
But some things have stayed the same: It’s all about the content Know your users and their needs New technologies are adopted rapidly, but
not at astronomical rates of popular imagination
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Rates of technological change
iPod adoption What year did it
hit the market? How many in
circulation today?
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Business Week, June 2007: What people are doing online and who participates http://www.businessweek.com/magazine/content/07_24/b4038405.htm
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What does this mean for SWEBs?
You have a head start! You know your users Shared infrastructure to build on Collective experience of the community Early adopters to learn from
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Emerging Trends in SWEB Mashups RSS Streaming Video LiveHelp Social Networking Sites Cell Phone Browsing Cyber Piracy
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Web Applications: Low-Cost, Easy and Effective Examples include Mashup editors, Yahoo
Pipes, FeedBurner and YouTube Low-cost applications Easy to use
Tools intended for end users who want easy content creation solutions
Add functionality and features to your site without a significant investment of time and effort
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Mashups
A mashup is a web application that combines information from various data sources into a single integrated tool.
Many popular web services allow users to create mashups with data from their site.
Classic example: mapping sets of data using Google or MapQuest.
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Mashup Examples: Virginia Legal Services Map
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Mashup Examples: NYCCAH Food Pantries and Soup Kitchens
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RSS 101 Really Simple Syndication (or Really Super Stuff)
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rss.lstech.org hosts feeds generated by national legal services organizations and some states.
Feeds also available from:LSC (News)CLASP (News)Brennan Center (News)NLADA (News, Jobs)LSNTAP (News, Blogs)
RSS 101: Getting Started
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Advanced RSS: Making RSS Work for You Website coordinators can place any RSS
feed on their site regardless of format. RSS 1.0, RSS 2.0, and Atom Standards
are all be supported. Commercial web applications allow you to
aggregate and customize feeds so they’ll better suit your users and display properly on your site.
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RSS - Creating custom feeds tailored to your audience
RSS feed builders
-Yahoo Pipeshttp://pipes.yahoo.com/pipes/
- Ice Rockethttp://rss.icerocket.com/
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Yahoo Pipes
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FeedBurner
Feedburner is a commercial web application that allows users to manage feeds.
Feedburner can convert RSS feeds into Javascript that can be placed on a Pro Bono Net or OST webpage.
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Innovations here and now Expanded uses of multimedia
How-to tutorialsWebcasts
Trainings, pro se content, multimedia pro bono attorney profiles
You Tube integrationScreencasts
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Innovations here and now
LiveHelp
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Your Online Presence…Is your website enough? With the growth of social networking websites
more organizations are considering whether to have a presence in those networks. More than half (55%) of all online American
youths ages 12-17 use* online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project. http://www.pewinternet.org/PPF/r/198/report_display.asp
20% of online adults have profiles.
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Should Your Organization Use Social Networking Sites?
Nonprofits have had mixed results using social networking sites for fundraising and outreach.
Tech Soup: http://www.techsoup.org/learningcenter/internet/page7935.cfm
Facebook as an Organizing Tool: http://www.lsntap.org A presence on online social networks may be useful
depending on what your organization is trying to accomplish.
When a social networking presence might not work: Your target audiences aren't using social networking tools You don't have time to experiment with something that might not
work.
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Cell Phone Browsing
High usage of cell phones Can cell phone browsing be a component
of statewide websites? Gwen Daniels, Illinois Legal Aid Online
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Cyber Piracy and Predatory Practices The dark side of Web 2.0 Important that your client base knows its
interacting with your website Statewide websites have seen their distinctive
online presence attacked by predatory vendors Cyber piracy encompasses several practices:
Cyber Squatting Ad word deception Typo squatting
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Internet Fraud and Web 2.0
Web 2.0 creates new opportunities for deceptive online practices On YouTube, a search for “credit repair” returned
almost 200 videos by companies claiming to repair consumers’ credit scores
Companies advertising pre-paid legal services have established a Facebook presence
How do we respond when these activities target our client base?
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Preventing Internet Fraud
LawHelp.org/NY Internet Fraud Topic
In June 2007, the Internet Crime Complaint Center (IC3) logged its 1 millionth consumer complaint about alleged online fraud or cyber crime.
Lack of experience using the Internet may increase vulnerability
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Protect Your Online Presence
NTAP has developed a cyber piracy protocol for the legal aid programs and statewide websites Monitor search engine results Purchase similar-sounding domain names Check similar sounding domain names Register your organization’s trademark Engage pro bono IP counsel Utilize the state’s bar association
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How do I know which new directions are right for my site? Good content is still the backbone of a good
website Which tools:
Are best at helping people find your content Allow you to distribute content in a more effective way Better support advocates Help you respond with relevant content Add – not distract – from content and goals of your site