Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process...
Transcript of Emerging Trends and Innovation Dawson: Emerging Trends and Innovation CMIC16 ... Marketing Process...
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Emerging Trends
and Innovation
Futurist
Strategy advisor
Author
@rossdawson
Human or machine?
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Finite players play within boundaries
Infinite players play with boundaries
- James Carse
Acceleration
Work
Structure
Cities
Innovation
Society
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Everything connected
Machine learning
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Cars drive themselves
Seeing more
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Society
Flickr credit: monasosh
Power to the individual
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Excellence
Participation
Source:
We Are Social
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Transparency and accountability
A positive impact
Source:
Deloitte Millenial Survey
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Structure
Networks everywhere
Brain Internet
Applications
Organisations Industries
Proteins Actors
Society
Politics Contagion
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Matching latent demand and availability
From organisations to ecosystems
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Work
Work can be done anywhere
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Automation of work
Which jobs robots will take
Source: CEDA
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Polarisation of work
Source: The Polarization of Job
Opportunities in the U.S. Labor
Market, David Autor
Augmenting human expertise
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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The humanisation of work
Flickr credit: Dell
Cities
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Restructuring work
Shifts in transport
Source: Roland Berger
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Flickr credit: Bert Kaufman
The boundaries of presence
Experience Personalisation
Immediacy Community
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Helping in the home
Flickr credit: ^rika^
The new community
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Innovation
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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Domains for innovation
Product or Service
Marketing
Process
Organisation
Strategy
Innovation by recombination
“I put together elements that were
already there, but that’s what
inventors always do. You can’t make
up new elements, usually. The new
element, if any, was the combination,
the way they were used.”
Kary Mullis, Nobel Prize Winner, Chemistry, 1993
Ross Dawson: Emerging Trends and Innovation
CMIC16
© 2016 Ross Dawson
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“The world is becoming too fast,
too complex and too networked
for any company to have all the
answers inside.”
Prof. Yochai Benkler, Harvard University
and author, The Wealth of Networks
Open innovation
The lean startup loop
Source: The Lean Startup, Eric Ries