Emerging TechnologiesCRN 29395

Semester 2 – Lecture 1 – Emerging Technologies Strategy

Frances Bell, f.bell@salford.ac.ukMarie Griffiths, m.griffiths@salford.ac.uk

Maria Kutar, m.kutar@salford.ac.uk

Image used under Creative Commons License from Edans 1Slide

Reminder“Emerging technologies such as the Internet and

biotechnology have the potential to create new industries and transform existing ones.”

Wharton on Managing Emerging Technologies, http://eu.wiley.com/WileyCDA/WileyTitle/productCd-0471361216.html

Slide 2Used under CCL from mattbuchanan athttp://www.flickr.com/photos/mattbuchanan/4309965659

iPad 28/1/2010

What this module is about

Read Module guide, check Module Specification in About your module on BlackboardWhy is it important to study this topic?

Emerging Technologies can help businesses/organisations achieve their goalsEmerging Technologies are part of the context in which businesses operateYou will use and be affected by these technologies in your daily life

Examples suing the Twitterer http://technology.timesonline.co.uk/tol/news/tech_and_web/article6732451.ece Teacher speaks out of turn http://www.guardian.co.uk/education/2009/jun/10/teacher-banned-twitter 3Slide

Semester 2Focus in Semester 2 is on:• Business use of Emerging technologies• Strategic implications• Societal frameworks

 Assessed by examination• a few 'book work' type questions• mainly questions based on non-assessed group work

done in Semester 2• Some questions randomly selected from formative

feedback quizzes

4Slide

What is strategy?“A strategy is a plan of action designed to

achieve a particular goal. The word strategy has military connotations, because it derives from the Greek word for general.” http://en.wikipedia.org/wiki/Strategy

Question: Is this a reliable definition?

Slide 5

iPad – strategic for which businesses

Apple making/selling Inc. http://www.apple.com/

Businesses selling media content, devices and services promoted by iPad – ebooks, digital photography (cameras, print services, published professional photography http://rising.blackstar.com/will-the-ipad-save-

photography.html )

Software developers building iPad applications – freelancers using Apple’s economic development platform

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What is it?http://www.youtube.com/watch?v=4_zI21XEo0Q

ONE emerging technology

MANY strategies for that technology

relationshipSlide 7

Other opportunitiesCan you think of other ways that businesses might use iPad?

5 minutes to discuss with your neighbour some examples of how it might be used in business (say instead of phone, laptop) http://e.ggtimer.com/5%20minutes

Slide 8

Let’s record your ideas

Now think about how the planning that would be needed for each of those examples

Slide 9

Strategy for Emerging Technologies

Needs to fit with general business strategy

Part of bigger cycleDigital strategy Proof of concept Implementation Support and Renewal

Understand context, stakeholders, market

Plan – for project and product/service implementation

Slide 10

Before next week’s lectureRead Touchstone brief paper on Digital Strategy

http://www.touchstone.com/case_studies/DigitalStrat.pdf

Also need to get yourselves into groups in Weeks 2-3 and get started on group work (assessed in examination) – based on Roy’s records

Slide 11